Mar
30

Bridging the gaps – How Meraki transformed ideas to execution

“In order to succeed, your desire for success should be greater than your fear of failure” – Bill Cosby

 

The businesses today that are taking the economy by storm were once just somebody’s ideas. The difference between those ideas and accomplishments is a plan to see them through. FIIB’s Meraki is a Business Plan Competition for students who are bold enough to knock the doors for new opportunities. It is organized and conducted by FIIB’s Center for Innovation and Entrepreneurship  which is dedicated to the support of entrepreneurship.

 

Every year Meraki receives hundreds of entries from top colleges of India and South Asia. After careful evaluation of the plans, 10 teams are qualified to present to a distinguished jury panel of top serial entrepreneurs and VC’s of India Inc from firms like Waterbridge Ventures, JP Morgan, Lightspeed Ventures, Venture Garage, and Nexus venture partners amongst others. The teams present as serious entrepreneurs seeking seed funds for their start-ups from early stage investors. Judges evaluate the plans based on the likeliness to invest in them.

 

Mr. Manish Kheterpal – Partner, WaterBridge Ventures who has been the member of Meraki’s judge panel since the conception spoke about the Indian entrepreneurship scenario saying, “Entrepreneurs are the driving forces of India’s booming economy. They are literally changing the way we live. Look at Uber, Look at Oyo. Fortunately, the young people are keeping up and striving hard to innovate. I agree Innovation is hard, but execution is harder. So it’s better to have a progressive plan rather than a perfect plan. What I look for in startups is hunger to succeed and grit to face the challenges head on.”

 

Giving advice to collegiate entrepreneurs on pitching, Mr. Vishal Dixit, Ex-Partner, Mayfield Ventures said, “Once you identify yourself as an entrepreneur, Whenever you are talking to customers, or pitching for funds or hiring people on board, remember you should always be selling and when you are selling, the people are buying your stories not your products. You should be a master storyteller to convey an interesting yet honest story about your company that your audience should relate to. Every interaction will teach you something, put those lessons to use and sharpen those storytelling skills maintaining the same passion and energy while narrating.”

 

Meraki is crafted with an aim to give a real-world experience to student entrepreneurs who want to make it big in the world by fine tuning their business plans and elevator pitches to generate funding to successfully commercialize their product.  Let’s hear it in the words of Mr. Yashash Agarwal, 2 times winner of Meraki (2015 & 2016) how Meraki has helped his start-up emerge:

 

Q: You participated in Meraki twice and won both the times, can you tell us about your experience?

 

Yashash: ​Participating in Meraki has been a great experience and winning feels great always. *smiling* In both the years, the judges’ panel comprised serial entrepreneurs and investors whose feedback was of immense value to us. That’s actually worth a lot lot more.

Q: Can you tell us a little bit about your organization and business model?

 

Y: Gamezop is an online games’ publisher. We specialize in HTML5 games – these are games that can be played on the browser without downloading any app. HTML5 games work on Android, iOS, Web, TVs, feature phones, in-flight systems etc. We procure games from developers globally, as well as make games in-house. We optimize these games for developing markets and partner with companies to distribute our games. We work with several messengers, utility apps, telecom operators, browsers, handset manufacturers across the globe. We have a portfolio of 200+ games now and we are one of the largest aggregators of HTML5 games globally. Our partners use our games to drive engagement and monetization for their platforms.​

Q: How did you first hear about Meraki?

 

Y: I believe it was through a start-up focused Facebook group. I can’t precisely remember the name of the group but I remember seeing it and was intrigued to participate. Gamezop was in its early stages, I wanted to grab opportunities that let me meet and network with industry experts and VCs​. Meraki was the perfect chance.

 

Q: You spoke about networking with people, What kind of impact did that have on your business?

 

Y: Meraki helped us validate our hypotheses early on. Beyond the mentorship that we received at the event, as I said earlier Meraki has been a great networking platform – one where we met several fantastic start-ups and start-up founders.​ I am still in touch with a few of them and once in a while we discuss future growth strategies apart from the light-hearted conversations.

 

Q: Did the suggestions given by the judges at Meraki help you, if so, in what ways?

 

Y: We were at different phases of our start-up journey in both the years that we attended Meraki. In both the years, we received valuable industry insights from the judges which helped shape our product and our revenue model.​ A lot of great advice has helped me have clearer goals and measurable outcomes.

Q: If you could pick one unique experience at Meraki, what would it be?

 

Y: ​Meraki’s sheer focus on the quality of the judges panel is a big value-add for any start-up. The focus on the diversity of the start-ups that attend the event is a big plus too.​ So, putting it together the one thing that’s best about Meraki is the quality of network you can make and the people you meet.

 

Q: Budding entrepreneurs at FIIB want to learn from you, What are your suggestions to them ?

 

Y: ​If there’s one thing I have learnt in the last few years, it’s the importance of cheap and quick execution. Nothing helps quite as much as putting your product out in the market and iterating on it based on user feedback.​

 

During the last 7 years, Meraki has seen an exponential 600% growth in terms of the number of participants, this year being colossal with 2500+ B-Plans. As walt Disney rightly said, “The world is full of great ideas, but success only comes through action”,  FIIB always strives to be the supporting ecosystem to Smart, Spirited, Dynamic, purposeful, and Focussed leader-managers and Entrepreneurs who are willing to break the boundaries and act on their plans.

Mar
30

From Classroom to Boardroom – Leaders of today challenge leaders of tomorrow

An institute’s alumni reflects its past, depicts its present and succours its future.

 

In the rapidly changing and competitive world out there, it’s important that students should be trained in advance to meet the challenges of corporate head on. Learning from seniors who can give them a clear perspective on decision making and conflict resolution in complex environments does exactly that. Our accomplished alumni acts as an effective role model and our students look up to them. FIIB’s alumni often joins hands with us to develop analytical, assessment, and judgment skills in their juniors that they can exercise throughout the course of any career they choose to pursue after MBA.

 

One such initiative was taken by Mr. Jitandra Singh, COO of eJOHRI who is an alumnus from the batch 1998-2000 of FIIB. He has experienced being a student at FIIB, to becoming a graduate, and heading an organization. His unique experiences help the students grasp the abstracts of the corporate life. During his visit, he said, “I am a strong advocate for my college in the corporate, the experiences here often contributed to my milestones in business. Since the past 18 years, I find ways to connect with my alma mater. I have always been ambitious and dreamed big, through this case study I want to meet my juniors who are like me; who don’t mind a bit of a challenge. eJOHRI is on a great trajectory and I am searching for some brilliant minds who could see the problems as opportunities. ”

eJOHRI is India’s omni-channel platform where a large number of jewellers showcase their designs online. By providing a common platform to several reputed jewellers of India, it opened up a new dimension in India’s ecommerce sector. Through a video case study on eJOHRI, Mr. Jitandra challenged the wits of the students to collect, assess, and apply relevant management concepts to solve the real-time problems of eJOHRI and suggest appropriate courses of action.

 

If you need to succeed in management, you need to learn as fast as the world is changing. Case analysis and brainstorming play a key role in shaping the students’ lateral thinking and creative approach to problem solving in this dynamic environment. They act as miniature versions of  problems that arise in the world of business thereby encouraging students to put the concepts they learn in textbooks into action. In his case study, Mr. Jitandra spoke about the uniqueness of the business model and gave a brief background of the organization and its competitors. Some of the questions posed by him to the aspiring managers were about the additional benefits that E-Johri can offer to its partner jewelers in order to increase their sign-ups on its platform, the talent requirements, and an organogram for the 2-year growth strategy?

 

24 students took the challenge and presented their solutions to a faculty selection panel. From those 13 were selected to the FIIB’s Sam Walton exchange program. “In most of the classes, after learning a core concept, we are encouraged to dive into numerous case studies and implement what we’ve learnt to solve the questions. I was super excited when I got to know that we are to work on eJOHRI challenge. Those were all real time issues and it’s a level up from what we are used to. I’ve spent hours researching, analyzing, and coming up with solutions that are relevant, scalable, and executable. I feel happy that I could work on such an opportunity.” said Ms. Anjali Srivastava who was among the students who got selected for the exchange program. “Some of them identified the constraints really well, they categorized the issues into functional areas, and suggested the outline to implement the solutions”, said Prof. Vidya Iyer, member of the faculty panel,  while appreciating the reasoning and brilliance students put into analyzing the case.

 

On providing additional benefits to the jeweler partners, students suggested organizing jewelry expo for the retailers to showcase their unique products to attract more signups on the platform. The best of the solutions were put together and the results were sent to Mr. Jitandra who responded “I am impressed that the students came up with the suggestion of jewelry expo. In fact we were in discussions regarding the expo internally, coming from students who probably are not familiar with the corporate, it is commendable. I liked the organogram as well. Now that they have a taste of what it feels to solve business problems, I suggest they should try even harder to better themselves. Also I look forward to challenge them more.”
We understand that even a diamond needs polishing, the students here have continuously proved their wits, hardwork and dedication towards building a successful  career. That is why FIIB – a serious, hard-working “no-hype” institute works hard to instill the right attitude and aptitude for managing businesses through multidimensional and brain teasing opportunities to better the best.

Mar
28

Be Involved and Be Evolved – The Power of extra-curricular activities in Management Programs

An educational system isn’t worth a great deal if it teaches young people how to make a living but doesn’t teach them how to make a life. At FIIB, we understand that the overall development of a student can only be achieved through academic learning as well as extra-curricular and co-curricular activities. To support that, we have a unique student employability skill enhancement program called B-Involved.

 

Under this program, students are allocated ‘Employability Points’ for taking part in extracurricular activities and these can be ‘cashed-in’ for rewards which include internships, project placements, work experience, training and vouchers. B-Involved encourages students to gain skills and experiences that set them apart and makes them ready for the life they are about to step after their education. Being Involved does not mean the student has to always participate in colossal projects. It could just be a small initiative taken by them or they could be volunteering for a part of a project/activity. Each experience helps students demonstrate creativity and passion that adds to their all round development.

 

Some of the prominent clubs like Udaan (Entrepreneurship club), Brand Rover (Marketing club), and Sigma (Operations Club) nurture the students to understand their core subjects in a fun way while the Cultural club, literature club, and drama club often act as a medium of entertainment for students. “This year 100% of the students are involved and they view these college years as a positive experience and feel they are a vital part of the institute. Extracurricular involvement is a key tool to personal development; the students are not only are in it for entertainment and enjoyment purposes, but most importantly, to gain and improve skills which otherwise cannot be learnt through just academic learning.”, said Prof. Kirti Sharma speaking about how B-involved strives to build a “whole-student”

 

This academic year B-Involved concluded its activity calendar wherein 2 students, Afreen Singh and Bhoomika Taranekar achieved Gold level after clocking more than 200 points.

We have asked them about their experience. Here’s how the conversation turned out:

 

Q: How does it feel being the first time GOLD winners of B-Involved?

 

Afreen: The feeling was very overwhelming and I was absolutely elated to be the Gold winner. Frankly,  I didn’t expected the golden slab as I was only concentrating on building my skills and making friends during the activities I have participated.

 

Bhoomika: When we were first told about the B-Involved Program, I was really excited to explore what the clubs can do for my professional development. Prof. Kirti Sharma said we would be awarded a Gold pin if by the end of this year, we could get 200 points. I always liked being challenged and I set the target of being involved in all the activities. That way, I was able to have fun and also improve my team building and communication skills. So, when I was awarded the Gold pin, I felt accomplished and extremely happy.

 

Q: You have really worked hard to score 200 points, how do you juggle education and extracurricular activities?

 

A: Well, I feel that it is always about managing your time efficiently and planning your day properly. My first focus was always academics, but soon I realized that these activities are equally important. So, after attending the regular classes, I made sure to participate in club activities. Soon it became a habit and all the activities fell in place.

 

B: It was not simple in the beginning but the incredible learning I got from participating in the clubs, and the mere satisfaction that my time is utilized in the best possible way kept me going on. The secret is to divide your time equally for academics and extracurriculars. Often participating in the clubs helped me grasp the concepts of the subjects well. So, even if it was tiring at times, it is definitely worth it.

 

Q: Tell us what are the activities that interest you?

A: I like to entertain people. It gives me a sense of accomplishment when my hard work is rewarded by cheering from the audience. That is why I participate in singing, dancing, and drama.  

 

B: At FIIB, there is an activity for every one.  I am a member of Sigma Club – A club dedicated to teach operations management in an interactive and hands-on way and I volunteer for different events that take place like ‘Samavesh’ (The annual cultural fest) and ‘Meraki’ (B-plan competition at FIIB). Participating in these activities helped me learn multi-tasking, enhanced my communication skills, and make connections with new people. Through these experiential  opportunities I get a taste of real world challenges and how to solve them.

 

Q: You have mentioned some positive effects these activities have on your management skills, can you explain further?

 

A: These activities bring the best out of me as they boost my confidence level and morale; They taught me not be scared of the stage, rather grab the opportunity as a blessing. Thanks to all the involvement I had in these activities, I now do not hesitate to communicate with people. I think I have improved my presentation skills quite a bit too.

 

B: I remember an incident when I was incharge of decorating the whole campus for Samavesh. I had to manage a team of students and delegate responsibilities, it was a hefty task and there were conflicts on several decisions. Being the team leader, I had to take key decisions and resolve conflicts. I noticed that my negotiation skills and judgement skills have improved. The faculty who are associated with the clubs act as mentors and guide us along the way. I thank Prof. Arpan particularly for always being supportive and giving me clear idea on how to tackle sticky situations.

 

Q: How did joining these clubs enhance your learning?

 

A: Being a part of the cultural club enhances my presentation skills. I have made most of my friends taking part in the regular activities conducted by these clubs. These act like my stress-busters. Apart from teaching me several soft skills, they also make me feel energized to look forward to all the classroom learning so that I can apply those concepts here. This is the reason I motivate others to take part in process too.

 

B: I am a part of Sigma club and Brand Rover club. These clubs compel us to be updated about the current affairs of Marketing and operations. we participate in several quizzes which are very informative. They challenge our wit and motivate us to probe into what’s happening in the corporate world and how it is related to what we learn. I am specializing in Marketing and operations and these clubs help me a lot in understanding the classroom concepts in an interesting manner. In fact when I was interviewing for my Corporate Internship with shopclues, these experiences gave me a strong background to talk about my commitment and inquisitive nature which were crucial in bagging the opportunity.

Q: What do you think kept you motivated for staying involved?

 

A: Knowing that through my singing and dancing, I can entertain people and those loud cheers are for me, makes me dizzy with happiness. That itself is rewarding enough. I wanted to have this happiness throughout my college life, hence the reason to stay involved.

 

B: I participate in every activity that happens at the campus, I am known as the ‘B-Involved’ girl by my friends and faculty. It makes me feel proud and happy. I believe that the highest reward for hard work is not what you get for it but what you become by it. I have evolved into a better person both academically and socially. Once in a session with the Executive Director, Ms. Radhika Shrivastava, out of hundreds of people she interacted with, she recognized me by my name. These little yet humbling moments keep me motivated.

 

Q: Soon a fresh batch of students are joining FIIB, what would be your advice to those who want to follow your footsteps ?

 

A: My simple advice to them is “Be curious, there will always be an opportunity lurking around and you might find it in the least expected places. Also remember to have fun while you learn.”

 

B: I would ask them to identify what their flaws are, and join those clubs and activities which would help overcome them. I would say, “Sometimes you might feel it’s difficult and you would be tempted to give up, that is when you need to double your efforts. Quoting my favourite saying, if you change the way you look at the things, it will change the things you look at. “

 

These are the students of FIIB who not only excel in academics, but are also on the front end leading the B-Involved program. All in all, having good grades can add a sash on your graduation gown and fetches you great knowledge. Although it is a great achievement in itself, having work experience through the different activities, meeting and interacting with new people and developing social skills, along with having a valuable work ethic, is much more important in the long run.

 

Through 10 clubs that cater to co-curricular and extracurricular activities, numerous events, workshops, and seminars that happen round the year, FIIB provides an exemplary individual focused and career oriented education that helps students evolve into successful professionals and industry leaders.

 

Mar
14

The Aim of education, is it knowledge or action? – Imparting Experiential learning in MBA classrooms

Tell me and I forget. Teach me and I remember. Involve me and I learn” – This quote by Benjamin Franklin has become immensely relevant to Management Education today. For students pursuing MBA while it is essential to have academic focus, it is no longer enough to just finish their degree in a classroom. To compete in the business world that is fiercely competitive and  exacting, budding managers need to have experiences that differentiate them from others. And that is exactly where experiential learning comes into play.

 

Importance of Experiential Learning:

 

The real world problems of an organization or its competitors could be a world away from each other and could be all the more different from what is being taught in the classroom. Experiential learning opportunities encourage students to work alongside with corporate so they can identify and solve problems that arise in the companies.

 

Since its inception in 1995, FIIB, a premier Business School in Delhi has worked towards rediscovering and reinventing MBA Education. The unique curriculum is made to deliver learning experiences to students that are more collaborative and immersive. Business problems today have become a lot more complicated and multi-dimensional,” said Prof. Vidya M. Iyer faculty at FIIB speaking about hands-on learning,  “To become successful managers, the students must work alongside with a company, understand their models, identify and analyze the problem from multiple perspectives.”

 

As a part of their MBA, students at FIIB participate in several experiential learning activities. While taking part in Social Immersion Program – An intense 2-week, consulting opportunity at a social enterprise / NGO, A second year MBA student, Chritrakshi said, We had a new perspective on the economic and social perspectives of the company, a classroom alone couldn’t have captured the real life complexity of the challenges.” she is not the only one who thinks so; companies are increasingly looking for MBA graduates who had plunged themselves into ‘live’ corporate environment. Therefore, FIIB partnered with companies, organizations, and industry leaders to weave a curriculum that is a perfect blend of strong academics and engaging practical projects.

 

Hands on opportunities at FIIB:

 

Over the course of 2 years, students take part in various hands-on learning programs. Apart from the regular academic courses that test the mettle of the student, the below 6 opportunities are incorporated into the curriculum to channel the skills learned by students to actionable outcomes.

Social Immersion Program (SIP) –Students work along with NGOs and social ventures under the mentorship of faculty to identify and solve the business problems. This helps drive societal awareness and a sense of sustainability in managers of tomorrow. By the end of the program, students make connections between themselves, community experiences and the larger world. The students worked for roles of their specialization juggling responsibilities like representing the foundation on different platforms, preparing financial plans, and increasing the visibility of the foundation through digital marketing.

 

The students are guided by a mentor who would help them establish rapport with the NGO, identify areas of engagement that were critical for NGO, and encourage them to plan and work for in those areas. In 2017, students worked with 14 NGOs like Agewell Foundation, Lakshyam, Teach For India to exercise critical judgement skills in suggesting possible course of actions with reasoning. Speaking of the students’ ability to adapt in the field working conditions, the NGO partners said, “The students had a knack to mingle with our teams, they were  working shoulder to shoulder with our team to solve issues daily.

 

Corporate Internship Project (CIP) – A 3-month capstone experience of working at an organization which can translate to a stepping-stone for building the career of students. During the internship, the students apply their theoretical learning and skills in the organization working on a selected project(s). The companies hire students for various roles and sectors such as marketing, finance, HR, operational/process analysis etc. Many organizations feel that CIP is a “recruiting opportunity” for them. “This is an opportunity to shape the trajectory of the student’s career;The students are quick on the uptake and determined to succeed. They know where to apply out-of-the-box thinking and where to demonstrate a keen understanding of industry concepts.” says Ms. Juhi Bakshi, HR manager at Jaro Education.

 

Global Immersion Experience Often called as the fun learning part of the FIIB MBA, the Global Immersion Program provides students the experience of understanding the culture and commerce of another country, and develop the confidence to work in the international marketplace.  Before the program, students are asked to research about the culture, economy, and industries of the country they are going to visit. Doing so will build the platform for the students to better understand and experience the conditions of the country and the companies they visit.

 

During the visit, students  explore the different ways to approach a problem and make business decisions. Last year the students had an opportunity to visit Black Tulip International, Al Nakheel Project, HANSA Green LED Light Trading LLC at Hamriyah, Skyline University College, University of Sharjah in Dubai. Students expressed that the International visit has enhanced their experiential learning in management, and also helped in getting insights of various management practices related to Operations, Marketing, Sales, HR.

 

Live Projects – A short (up to 2 months), part-time engagement with a company taken up during the regular terms by students who have demonstrated their capacity and capability to handle multiple priorities.  Live projects are another valuable addition to the experiential MBA. This year students are working on 29 live projects in 11 different companies by involving themselves in the business processes, and issues of the organization. Through this, students get to nurture their conceptual, analytical, and problem solving skills. Live projects also stresses on team building and team work.

 

Business Simulation (BS) – A practical, integrated course that requires student teams to operate a simulated business in a highly volatile, uncertain, complex and ambiguous world. Acting as a business manager, students set the direction for the company to build up the business by making decisions related to its Strategy, Finance, Market, Operations, HR and Innovation.  The simulation is a 30 hour full credited course aimed to foster interdisciplinary decision-making in an inexact environment and to prepare students for the problems and issues of working in a rapidly changing world.

 

Guided Independent Study (GIS) – A self-directed, advanced study elective course for students who wish to research deeper in a specific topic of their domain. GIS keep students engaged to academic skill building during their first phase of job. It helps in building critical thinking of the student

 

“Most of the times, the skills MBA students are taught are theoretical in nature and when students step into corporate world, they find it difficult to apply those skills for the problems.”, says Dr. Nimit Gupta, faculty at FIIB. “That is why we take them out of ‘student mode’ and encourage them to put themselves in ‘manager mode’ to solve business problems in an engaging way”

These immersive and engaging learning experiences at FIIB help the students place greater value in investing on their careers. Experiential learning opens a new window to MBA education by making the students aware of the challenges leaders and managers face in an organization every day. Under the guidance of faculty and teaming up with fellow students, alumni and their corporate mentors, students turn classroom knowledge to corporate actions. And this is the true aim of education at FIIB;

Explore the management programs with ample experiential learning opportunities at FIIB to apply for the one that speaks to you.

For any queries, please contact:

Vaibhav Shukla

vaibhav.shukla@fiib.edu.in| +91-9818736352

Jan
20

The world is going global, Why aren’t you?

Chinese, Japanese and Indian economies are among the world’s top ten (second, third and sixth, respectively), reflecting the fact that the majority of Gross Domestic Product (GDP) is now generated outside of the USA and Europe. This trend is set to continue in the future with Indonesia and Russia expected to join the top ten by 2050. Understanding international business operations is therefore increasingly important for today’s business graduates and that’s where postgraduate courses come in useful.

Economies are now interconnected through the vast multitude of global markets. Corporates are experiencing incredible benefits from hiring individuals with an international business background. In addition to being well rounded and knowledgeable, these employees have a highly prized focus on the global market. Understanding the broader world in which we live is becoming increasingly relevant and one of the most sought-after skills in the job market.

The Global World

Students and professionals who are interested in broadening their horizons by living and working abroad can usually find a niche for themselves, irrespective of their degree or background. However, international business students also understand that they are more attractive candidates for a job if they have a degree with an international focus, along with demonstrated interest in the global economy. Students and professionals could do well to combine travel and work experience with their international business degree.

Once a candidate has completed his/her international business education, there are multiple career options across a variety of fields. Having an international business degree gives professionals a distinct advantage. In addition to being in high demand, these adults have multiple career opportunities from which they can choose. Some may opt to work for a local company that has offices in other countries, while others may choose to live and work abroad.

Global Business Roles

Although sales and marketing careers are in demand when working internationally, there are plenty of other exciting career options that are open to international business majors and minors. Candidates may go on to work as

  • International Trade Logistics Executive
  • Consultant Foreign Exchange Trader
  • Foreign Service Officer
  • Trade Specialist
  • Import/Export Coordinator.

These are just a few from a long list of options. In this field, a professional is expected to give advice on export markets, do market research, or complete trade promotions. One may join the diplomatic service and act as a representative of his/her country’s governmental agencies to foreign governments. Others may find work as an international banking officer or a cultural advisor. A bucket list item for a candidate is to learn a foreign language– particularly Spanish, German or French.

Students who wish to increase their understanding of the global markets and various regions of the world should strongly consider international business as the choice of their major. This course has immense scope to provide insights into the global economic and business climates.

Karan Malhotra (Batch of 2017-2019)

Jan
04

Success Story- Shweta Singh (Batch 2016-2018)

Shweta had always been a marketing wizard and it seems like her passion has received recognition. She recently got placed with Way2Online as an Assistant Manager- definitely a marketing dream job. We are as excited and happy as Shweta, while we talk to her about this success.
Way2Online Success Story

She tells us that it was her lifelong dream to do something great in marketing as it is not just learned from subject books and exams, rather, the real essence of marketing lies beyond the classroom. Her favorite thing about this is the opportunity to explore and express her creative side. She has been focused to understand the nitty-gritty of marketing and tries to implement what she learns in personal as well as professional situations. Consequently, her forever-goal was to rise up to be a  manager in a reputed organization. Well, who says dreams don’t come true?

“I cannot express how thrilled I am that soon I will be implementing my knowledge and skills in a real-world organization, where my every action will have a reaction in some form,” shares Shweta.  

She believes that the skills that helped her pursue this career goal are good communication skills, deep knowledge about marketing, presence of mind and intellect. That’s a brilliant cheat code for any student seeking marketing as his/her career. To enhance and enrich her existing skills and knowledge, she gives the credit to CMC at FIIB. “The amount of hard work that CMC puts to bring so many prestigious organizations on our campus is unmatched and commendable. This has also inspired us as students, to work hard and work diligently,” adds Shweta. She also believes that the curriculum, the beyond classroom activities (marketing conclave, industry visits etc.) and the course on digital marketing that she had access to at FIIB were extremely helpful. On a broader level, she feels that FIIB has inculcated the values of generosity, patience and letting go.

Pro Tip

Without failing, you cannot learn and without the learning experience, you cannot succeed.

Well, this applies to most of us. Thanks, Shweta, for sharing the mantra that keeps you going.

Jan
02

A Golden Chance to Learn about Corporate Governance

On 4th July 2017, first-year students were given a chance by the institute to attend the 7th Subir Raha Memorial Lecture. It was a great opportunity for the students to learn and experience a Corporate Seminar. The event is organized every year in the memory of late Mr. Subir Raha, the Ex-Chairman and M.D. of ONGC. Under his leadership, ONGC touched new heights as he led ONGC into aggressive exploration. He also led ONGC from a sectorial E & P company to become an integrated energy major on a global scale; acquiring many equity assets overseas. Mr. Subir Raha also served as the President of Global Compact Network India from 2003-2006.

Subir Raha

The topic of this lecture was Corporate Governance. Mr. Saraf started with the introduction of the Chief Guest, Mr. Meleveetil Damodaran. Mr. Damodaran is the Ex-Chairman of SEBI (Security and exchange board of India). He has also served as an officer of the Indian Administrative Service, Manipur-Tripura Cadre and as the Joint Secretary of the Banking Division of the Banking division in Ministry of Finance (India) for 5 years. His primary focus has been on simplification of laws for better understanding, as they should not be complicated. Usually, laws are written in a complex language which is not understood by all and many companies take advantages of this. Chartered accountants and lawyers should form the disclosures and disclaimers properly, including the key and major points. He further talked about how trust and verification are important in an organization. Stockholders should generate more trust amongst themselves and the employees for a smooth functioning.  He wrapped up the session by some conclusive points including future of corporate governance and the role of women representation in the BOD. Thereafter the session was open for queries.

Listening to Mr. Damodaran’s views on Corporate Governance was truly enlightening. I also understood the style of functioning of the Corporate sector, areas for improvement and the role of auditors. The disclaimers and laws should be written in a simple language for better understanding of common people. C.A & Lawyers should know their role and write the laws for the organization in a simple manner including the key points. Overall it was a good learning experience and I am looking forward to more such experiences.

Dec
29

Aman Budhraja- Placement Success Story

Aman has been an absolute marketing geek. After spending 15 months in an organization as part of the marketing department, he knew that he had found his area of interest and passion. However, he also realized that ‘there was a lot more to learn,’ for which he decided to go for a course with a marketing specialization. ‘I wanted an institute that would not just give me theoretical knowledge, but also hone my skills and provide me a platform for developing my personality,’ he added. He took admission in FIIB to fulfill his career aspirations, and soon his ‘dreams turned into reality’.

He has recently been placed with Gold Plus Group as a Sales & Marketing Management Trainee. He is elated about his placement and cannot wait to begin his dream career. Gold Plus began its journey in 1985 and is the first 100% Indian ownership company to manufacture float glass. The company’s products include Float Glass, Mirror, Frosted Glass, Clear Reflective Glass, Architectural processed glass, Auto processed glass and Lacquered glass.

Campus Placement Gold Plus

Fun Fact– Aman was the senior Co-head of Brand Rovers- the marketing club, as a part of which he and his team organized the National Marketing Conference. He was also selected for the Fortune Leadership Program. Not just this, he also anchored the annual college fest- Samavesh.

He feels that the ‘live projects and internships provided by CMC FIIB’ have been the most crucial factor that contributed to his success as they helped him ‘get an edge over others.’ He has worked hard for this accomplishment with the highest number of projects in his batch- a total of 6 live projects and internships. He is a true inspiration for his juniors!

Further, being a part of the Student Placement Advisory Committee helped him to ‘understand the functioning of the corporate sector in greater detail’. ‘FIIB has given me endless opportunities, and all I had to do was to utilize them and perform well,’ he shared.

He also shared with us that his most memorable experience has been the Acculturation Program with Sam Walton School of Business, USA. The opportunity to learn about their culture and share our own values and heritage broadened his perspective. He believes that today he is ‘much more confident’ and loves to ‘interact with new people from around the globe’.

Pro Tip- Challenge your limits and never miss an opportunity.

He adds to it by saying that once you understand the opportunity cost of various options served, you will always make the right choice.

 

 

Dec
07

The FIIB Advantage: Akash Patra

What marvelous two years at FIIB. From being an MBA aspirant to being transformed into a business leader, FIIB has played a big role in this journey. FIIB acted as a catalyst that brought positive changes in my personality, broadened my perspective and gave me the ability to think beyond the ordinary. It is the strong management culture and the core values at FIIB that helped me become a sustainable business leader of tomorrow. It helped me to gain a competitive advantage and to excel in my professional life.

FIIB advantage

Direction in a new city

Being from Bhubaneswar, as a freshman at FIIB, I was aware of the tough competition and challenges that Delhi would have in store for me. But, when I actually landed up in such situations, I was rather clueless about what to do and how to do. Had it not been for FIIB, I would have been struggling till now. It gave me a direction to solve challenges and a platform to engage myself in productive work.

Curriculum that made an impact

The rigorous course curriculum at this institute helped me to learn concepts from diverse fields including subjects like Entrepreneurship, Electronic Business Management, and Sustainable Business Practices. It also included a lot of extra-curricular activities to help us relax and develop soft skills like communication, team management, leadership etc. We were also taken for several industrial visits and this gave us a chance to practically learn about the operations & marketing processes of well-established organizations.

Gamut of activities and opportunities

I participated in club activities like debate competition, making best out of waste and so on. What stood out in these simple competitions was that there was always an edge like we did not only have to make best out of waste, we also had to sell it. I was also given an opportunity to volunteer in various conclaves and events that are a regular affair here. Being a part of the promotion team helped me learn the art of marketing and generating a huge footfall for various events. I am thankful to FIIB for acknowledging my capabilities and electing me to handle two clubs together as a Senior Head. I conducted various activities for my clubs and even today I feel proud for all the members who consistently outperformed under my guidance. Once, I also got an opportunity to be a part of Live NDTV program, where I got to interact with politicians and engage in a discussion on “Demonetization in India”.

Faculty and guidance

Apart from this amazing exposure, the faculty at FIIB strives to give continuous support to every student. My faculty and alumni mentors guided me to realize my strengths and weaknesses, allowing me to visualize my potential. I am also lucky to have made some lifelong friends with diverse backgrounds. Together, we learned many things from each other and acted as a helping hand whenever needed.

Career-oriented programs

As freshers, we had no idea about the business market/industry but CMC helped us in this area by providing live projects and internship opportunities from good companies like Paperboat, Axis Bank, Internshala and Birla Sun Life Insurance. I got to learn how to act professional and achieve business targets for a company. It felt so good to practically experiment and implement various management concepts that we have been learning in the classroom.

The best thing about being in FIIB has been the chance to visit Dubai for industrial and university visits. We got immense knowledge about international business and trade, business operations in UAE, along with meeting management students of a university in UAE. I have also been fortunate as I got to be a part of the Acculturation Program organized by FIIB and Sam M. Walton Business School. This was a student exchange program where we met Sam Walton Students from the USA and performed various learning activities together. This made us realize the true importance of cross-cultural communication in this globalized world. We also partied later and this will always be one of the most memorable experiences of these 2 years.

Nurturing talent

I always had a flair for writing and FIIB provided me a platform and allowed me to regularly write blogs on various management topics. I also love reading business magazines in my free time and FIIB library has leading business magazines that helped me stay abreast of current business market trends and developments in specific industries.

As a result of these experiences, I am now a more confident person and ready to take on any business challenge that might crop up. Finally, I am extremely grateful to CMC and FIIB, for helping me grab the post of Marketing Associate with Eldrok, a global leading strategic and marketing consulting firm. It’s the culture of FIIB that helped me groom myself professionally, think out of the box and allowed me to experiment with new ideas.

So yes, I can now confidently say that joining this institute gave me the “FIIB Advantage” which has helped me stand out in the crowd. I am now waiting for the big day of my MBA life i.e. the Convocation Day and looking forward to creating some more sweet memories at FIIB. Last but not the least, I will stay connected as FIIB Alumni and help my Alma Matter to grow even better and better every year.

Dec
05

Animesh perfects trade knowledge with Experiential Learning!

After all the practice sessions of interviews and GDs, Animesh has bagged an incredible placement for himself. He completed his B.E. in Information Technology from Asia Pacific Institute of Information Technology and then felt that something was missing, and that is when he decided to go for PGDM. His father, who is a Chief Booking Supervisor for the Western Railways and his mother, who is a homemaker, both are overjoyed with his posting at O3Plus.

FIIB placements

Fun Fact- Animesh has a passion for driving, and also enjoys Table Tennis and Badminton. He is to be found at the TT table in college during any free time.

When he joined FIIB 2 years back, he had an aim “to gain knowledge and financial expertise that would not only lead to financial growth but also the overall growth of the organization.” With such a bright vision in his mind, he began his journey and overcame all hurdles. For this, he believes that “CMC has been the backbone of our placement journey. From resume building to GD & interview practice sessions, from technical skills to soft skills, the center played a crucial role in our overall development.” He also acknowledges that the “live projects and internships” gave him an edge in the interviews as the company officials seemed impressed with this experience. “There is an immense focus on the practical aspects and on the real world learning experience in our institute and I have always appreciated this.”

Pro Tip- Animesh nicely articulates what he has learned from FIIB and that is “creating, communicating and delivering value to target customers in order to reap high profits.”

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