Job vs. Business

1)      Most importantly there is no limit to money

If you have a job then you will get a fixed monthly salary for your work, which may be increased with “any amount” after a year or two. But when it comes to your own business then there is no limit for money to come in. You can get as much profit as you want with your hard work (this is a condition)

2)      There are no time restrictions in business

If you have your own business then there are no time restrictions for you, but in a job you are fixed for usually 8 hours every day. But in your own business, there are no restrictions for you. You can work less or you can even work more for making more profit.

3)      There are no rules to obey

There are your own rules in your own business. In a job, sometimes you can’t even provide benefit to “your boss” in some certain conditions, but in your own business you can go beyond the limits and rules to make your business successful.

4)      You do not have to retire

In a job you have to retire from your work after “a time decided by the company”. And what will be the source of your income after your retirement? That is the point to think about. But in business you don’t have to think about this because in your own business it’s up to you if you want to retire or not, so this is also an important reason among reasons why own business is better than a job.

5)      You can make your own identity

When you have your own business then you have your own identity which makes you different.

6)      You never have to wait for holidays

This is another important reason among why business is better than a job. In a job you have to wait for holidays or weekends to get a break from “work’s huge burden”. But in business you do not have to wait for holidays, you can go on vacations anytime you want.

7)      You will get your goals

In business you will learn new things of different types; in business you have to look over every department of the company. You have many responsibilities which makes you more active than others. As a business man you will meet other ambitious people in the world which makes you more “ambitious”, and that will help you in getting your goal.

8)      You will learn how to learn a team

In business you will also learn how to run a team to get the best results for you. You will also learn how to satisfy clients to make them work with you permanently. Team work is key to success in business and that too you can learn “from business”.


My experience with Meraki 2015 at FIIB

During his Independence Day speech PM Modi said, “Economy boosts when entrepreneur aspires for new goals.” Following the same ideology, FIIB conducts a unique Business Plan Competition; Meraki which promotes and encourages young entrepreneurs from various B-schools across the globe.  During this 4th edition of Meraki, graduates from more than 500 colleges were contacted of which 182 teams registered with their innovative B-Plans. It was a tough task for our esteemed judges to select top 10 teams as the competition was more intense than expected; finally announced top 12 teams.

Being an FIIBian it is a pleasure for me to be a volunteer for this mega event. We went to various colleges of Delhi/NCR and invited students for this big platform that FIIB is providing to them. We personally invited colleges outside Delhi/NCR by phone and email. I was also a part of the calling team which turned out to be new experience for me as I got to learn about making calls and pitching things to higher authorities of various colleges which ultimately enhanced my interpersonal skills. In addition, I thoroughly enjoyed the various brain- storming session which helped in coming with creative ideas to spread the buzz about Meraki.

To celebrate and to appreciate the hard work of the Meraki team, the concerned faculty organised pizza party, which was quite motivating for us.


As the Meraki final is approaching, all the FIIBians are eager and excited to know who will be the next Meraki winner. On 31st January 2015 Meraki will come to an end leaving us with great experience and innovative business ideas.




Meraki- Launch Pad to Entrepreneurship

Entrepreneurship is the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. Entrepreneurial spirit is characterized by innovation and risk-taking, and is an essential part of a nation’s ability to succeed in an ever changing and increasingly competitive marketplace.
Not every individual can become an entrepreneur because certain skills are needed to be that: -

  • Resiliency
  • Focus
  • Investment strategies
  • Finding and managing people
  • Selling Skills

Openness to Learn

These things helps to become a good entrepreneur and Meraki offers an ideal platform for those people who really want to follow their dreams. Participants showcase their Business plans to a prestigious panel of Venture Capitalists and judges, and the best wins the contest among top teams. This beautiful initiative by our college FIIB is running in its 4th edition this year. The 3 winning teams will be awarded with the Fellowships of Rs 1, 50, 000 followed by Rs. 1, 00, 000, and Rs. 50, 000, respectively. This year in Meraki 2015, after an intense semi-final round, 12 teams are coming from different places to compete; this will be an exciting event. This year Meraki has reached new heights and the platform has expanded to give opportunities to more teams. To become an Entrepreneur is not a simple task; to win this contest you have burn the midnight oil than only you will succeed.


Volunteering For Meraki- My experience

Ideas won’t keep. Something must be done about them. At Meraki – a platform for all the budding business minds boggling with novice ideas is an opportunity for all the aspiring entrepreneurs to step out and perform. To make it a great success, as FIIBians we all have planned and worked a great deal. The beginning had been with the calling to all the different business schools at Pan Asia level. As a step forward, we personally visited different colleges in Delhi NCR and other regions to motivate students to participate and compete. There have been rigorous efforts from all the team members, faculty members and students. We worked hard to pitch with good sponsors such as eBay, Line etc. To get the best participants was not an easy task. We had sent out lot of mails and did a lot of follow up calls to all the colleges. We prepared posters, Facebook cover pictures etc. for Meraki. Moreover, we wrote articles and blogs in order to create buzz within and out of the campus. Later there was video preparation and interviews of the Co-heads, Dean and Director.  In a nutshell, I would say that it had been a wonderful experience volunteering for Meraki


FIIB @ BRICS Chamber of Commerce & Industry – E-Commerce Conclave

Speakers at BRICS CCI- E-Commerce Conclave

BRICS Chamber of commerce is a new platform that has been created to facilitate trading relations & bon homie between BRICS countries. Brazil, Russia, India, China & South Africa have been clubbed together to form this  group, with the hope that they would benefit each other with similar economies. This chamber works towards conducting workshops & organizing events for the members of this chamber of commerce. Members comprise companies who want to gain from being paticpants to the various activities conducted by the chamber as well as by inteacting with each othe at various platforms.

The ecommerce conference was a platform for existing successful ecommerce organisations & consultants to share their business models, experiences & limitations, and to showcase future technologies that would benefit all nations. It was great listening to KPMG partners sharing their views as consultants, ecommerce companies sharing their experiences & challenges, and financial services companies sharing the importance of their role in online transactions that has served as the backbone of all ecommerce companies.

The keynote address by CEO of MSTC Ltd, Mr. SK Tripathi who gave us a look into how a PSU had been using ecommerce platforms like e-auction to facilitate quicker & economical services to its clients. The address by Minister of IT & Communications, Ravi Shankar Prasad was equally invigorating, especially when he would share insights on Prime Minister, Narendra Modi’s thoughts about the digital space in India.

The various speakers shared their views on ecommerce now & its future in India. Everyone sounded upbeat & truly believed that this was where India 2020 would see itself doing business. There were participants from Corporate Shiksha, infibeam.com, 91Springboard, ICICI Financial Services, WorldPay, KPMG etc. Each panelist shared his or her views as to how their companies were facilitating the ecommerce journey for consumers in India.

My interaction with 2 panelists on an individual level, post Panel Discussion, was especially interesting. One was Ms. Neeru Sharma, Co-Founder - Infibeam.com & the other was Mr. Ashwin Vellody, Patner – KPMG. Neeru being the founder of an ecommerce site, infibeam.com threw light on the explosion of etailing space especially in B2C category. Ashwin however was more keen on understanding the knowledge transference about ecommerce & social media as a course in an educational institute. He, though based out of Bangalore, was really keen to interact with students at FIIB, since he keeps travelling between Gurgaon & Bangalore very frequently.

Our students had volunteered for this conference & had a great time while interacting with panelists & other guests. The students who did a geat job were Gaurav Malhotra, Akrishti Soni, Prateek Upadhyay, Yuti Sharma & Saurabh Raichandani. I am sure they will have some excellent takeaways from the conference & will be able to bring some elements of panel discussions in their classroom leanings.



FIIB taught me how to master your fears! I came here as a raw material which needed refining. Two years back, when I joined this institute I was a shy and timid girl and now I have this self-belief that I can take up any corporate challenge without any inhibitions.

FIIB is the platform which not only provides a PGDM degree but grooms you on an overall basis and makes you ready for the corporate world. I overcame with my biggest fear of public speaking which I knew would hinder my presentation skills but over the time I have conquered this fear and now not only my presentation skills have improved but also there is a big boost in my confidence.

In these two years FIIB organized various conclaves, seminars, guest talks and industry visits which helped me in enhancing my domain knowledge and communication skills which is the utmost requirement by every corporate house. These programs gave us the opportunity to interact with the prominent and influential personalities from various fields and with such interaction it helped each one of us to develop a deep insight into the practical world.

The faculty provides a very practical approach of teaching and at the same time keeps a very friendly environment for the students. Various classroom programs like group projects and assignments have helped me in preparing myself for the placement process.

I believe that if you are willing to take one step then FIIB is ready to take other ten steps for you and this is what I experienced during my placement process. They prepared me, boosted my confidence and helped me in achieving my dream company.

Now I have mastered my worries and I would like to thank FIIB and faculty for making this dream come true as without their invaluable support and guidance it would have been impossible to bring these dynamic changes in myself.

Looking forward to join Deloitte as Tax Consultant very soon.


Social Media Marketing

Social media networks are fast becoming the infrastructure of the web as all of our personal data and connections are being aggregated into databases. The value of Facebook, Linkedin, and Twitter can be estimated by the fact that they can store this information and also make it available for companies, advertisers, marketers, and consumers. The more information social networks know about us and our connections, the more targeted they can make their advertising and ultimately their business value.
Social media has a broad meaning and communities which include forums, virtual worlds, social news organisations, social opinion sharing sites and social networks fall under its purview. Social networks are built with a platform that enables users to create or identify profiles with the ability to interact with other members and participate in various site activities. With memberships that are growing daily and the amount of people interacting with these various sites, marketers and businesses have found a tool that can make money likewise.
Marketers spend a lot on social network advertising and there has also been a net progression of businesses implementing social media into their businesses. Social media is expanding as a sophisticated business tool because it provides businesses a unique opportunity to target customers and its prospects. For instance, the massive social network ‘facebook.com’ which has millions of subscribers can create fan pages and videos to show people how their products are reliable. Furthermore, social networking sites are promoting rapidly through the internet acquiring users around the world; the more quickly social networking sites grow, the more quickly they spread. It has been a vital source of revenue for some businesses to market their products and services. As a result many advertisers have conducted consumer promotions involving social media to generate attention and participation in their promotions
Nowadays employers and employees understand the power of social media networks in creating real business value and relationships with customers, press, analysts, and all other stakeholders. It argues that employees participating in social networks have already developed a network that can help them in the long term within their development and promotion in regard to their progress in a company for future prospects.


Role of Social Media in Marketing

Can social media ever be used for rigorous marketing? The answer to this question was a hot topic of debate and argument for marketing researchers about 5 years ago. Many ruled out the fact that people would ever accept it and could it impact their revenue while there were others who believed that it would change their marketing style forever.
“Social media” consists of two words. Media refers to the adverting and communicating about the product and social deals with the interaction of individuals in community. Thus social media is the platform for communicating with multiple people and spreading the awareness about your product.
Today, it’s the most widely accept form of marketing and these virtual media platforms are the area of key interest for marketing analytics. The major benefits of virtual media are that it can be used for informal marketing. It has been seen that the companies using social media in marketing strategy are 2 times more likely to see an increase in revenue.
The various types of social media sites are facebook, twitter, YouTube, Instagram, LinkedIn, google+, Pinterest and many other. Out of which Facebook, twitter and you tube are known as the big three. Everyone is different from the other and requires different approach to target the market segment. Like Instagram, flicker and vine is a potential market for companies like Image bazaar. Many companies release their promos and ads first on YouTube before they debut in televisions.
Event marketing, e-mail marketing, mobile marketing, blogging etc are various dimensions of marketing through social media.
When a company puts an advertisement on internet various activities follows. New people come to know about the product and existing ones comment on the product. These current users have the power to influence others. The old customers share their experience with the product or brand and thus create a perception in the minds of audience. The new customers believe on it far more than the promises, costly celebrity endorsements and cheesy taglines of companies.
Word of mouth is the most powerful form of marketing and social media uses this technique to spread the word about the product. Talking about the current scenario, we have automobile firm, gaming, e-commerce websites, food chains and even our PM Narendra Modi use social media to connect with people.
Social media creates awareness and image of a brand in the minds of people but cannot sell the product, so it needs to be integrated with other tools of marketing like marketing analytics inorder to drive profits.
The marketing conclave on 1st November,2014 talks about the integration of marketing analytics and role of social media in marketing research as these two terms are hot topic of discussion and has for long created a “buzz” in the business world.


Marketing Analytics and Social Media – The Game Changers”

Looking at the changing trend of marketing space, two new terms “analytics and social media” has become an important platform to carry out marketing campaign for marketers. Let us see as what marketing Analytics is all about.
Marketing Analytics is a process of measuring and analysing marketing performance so as to check the effectiveness of decision making processes undertaken. This is done by the help of social media and other virtual media platforms like blogging, facebook, etc. In short it tells us as to how our strategies are performing in relation to the initiatives undertaken and also it informs a manager about the taste and preferences of people.
Now a days, businesses have become more complex with many new segments and technologies, collecting data has become a biggest problem for the analysts. Consequently, the end results do not depend on only one individual channel like web analytics, website metric and social media. These have become so complex that decisions based on one parameter cannot lead to desired outcome and conclusions drawn could be wrong. What we need to do is collect data from all marketing sources and then consolidates them to evaluate the effectiveness and efficiency of your marketing strategy. A team of data scientists, data analysts and SEO’s continuously gather these data and involve themselves in a complex calculations and data crunching to find a pattern that can show a changing trend and know the consumer buying behaviour.
It tells us whether or not our marketing approach is generating sales or desired outcomes. As rightly said by Tim Ash, CEO, Site Tuners
“What gets measured gets done. If you are not tracking and improving your marketing activities, you are costing your company a lot of money”
Marketing analytics campaign is carried out through advertisement on internet, search engines and keyword search. The thinking of marketers is to target the people on internet as online world account for 60 % of revenue from sales with more and more people using internet.
Thus, with the help of marketing analytics we can understand the impact of our strategies in long run, about the competitor’s position in the market and allocating our resources in better efficient way.


Sustainable Living

If you think you are too small to be effective, you have never been in bed with a mosquito

- Bette Reese

I never cared about planet Earth, but now I have changed because I now understand the value of Mother Earth. If we think we can’t do anything to protect mother earth, we will never do anything. So start thinking, not about yourself but about Earth which gives you land to live your life with freedom. But we are misusing our freedom; as a result Earth has become weaker over millions of years.

Do you know how we are destroying our planet?

There are some of the facts:

  • Each day 50 to 100 species of animal and plants are driven extinct by human influence
  • At least 17 trees are required to make one ton of paper, and we cut thousands in a day
  • Every ton of recycled paper saves almost 400 gallons of oil
  • One recycled bottle saves enough energy to run a 100–watt bulb for four hours. It also causes 20% less air pollution and 50% less water pollution than does making a new bottle
  • We throw away 25,000,000 plastic bottles every hour
  • Glass bottles take 4,000 years to decompose
  • The average college student produces 640 pounds of solid waste each year, including 500 disposable cups and 320 pounds of paper

So we can help Earth to live a healthy life by doing some easy task in our daily routine through which we can make our life as well as earth’s life sustainable. I would recommend people to do the following things:

  • Creatively reuse everything if possible .Reuse pages from the old note books for making small stuffs like shopping list.
  • Get started with planting some herbs & small plants at home. Increase the level of greenery.
  • Try to conserve resources. Turn off the lights, if you are not using the room. Try not to watch TV if nothing is entertaining you. It will save energy.
  • To save on paper, always print and copy both sides.
  • Plastic shopping bags create unnecessary waste. Bring your reusable bag the next time you shop.
  • Try to use more of public transport

For making our future better. It is good to take precautions before facing any trouble. Think for the future, think for you, and think for living a sustainable life. Lastly, stop littering your waste while making our planet dirty.

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