Sep
02

The World of Supercars

The ability to drive at 435 kmph, accelerate up to a 100 kmph in less than 2.4 seconds, beat an airplane in a drag race.
Today I will take you all for a ride in the world of supercars.
Let’s start the journey by understanding the meaning of the word supercar. A Supercar is an exotic or rare sports car whose performance is highly superlative to other cars. These cars are top of the line in looks and performance. Even if you never own one of these, they will change the way you feel about cars just by looking at them. These cars started to appear in the late 40′s with the introduction of ‘sporting’ road cars from companies like Ferrari, Jaguar, Lotus and Porsche. In those days, a sports car was designed not only for the road but for motorsport competitions as well. In today’s world cars like the Ferrari GT, Audi R8, Lamborghini Hurracan and the Pagani Zonda qualify as being supercars. A Supercar’s price normally ranges from $100,000 to more than a million. The Hennessey Venom GT 270 with a top speed of 435 km/h is the fastest car in the world while the Bugatti Veyron is the fastest accelerating car and can reach a speed of 100kmph in 2.4 seconds. The Lamborghini Veneno Roadster is the most expensive supercar priced at $4.5 million.
The next step is to understand what does driving a supercar feel like? Driving a supercar is an experience beyond comparison. Imagine being a Cheetah, which can sprint upto 100kmph in 3 seconds, travelling in a bullet train which can speed upto 430 kmph and riding Formula Rossa the fastest rollercoaster at 240kmph and now imagine having the ability to achieve such an experience by just tapping on a pedal. The roar of a supercar is enough to get your senses startled, driving one gives you the power to break barriers, achieve speeds beyond imagination and challenge the stated. They are designed to stand apart, crafted with the latest technology using the most advanced equipment.
So how exactly is a supercar made? It takes the greatest minds, the most advanced technology and precise crafting to produce a supercar. The engine, the heart of the car generates such massive outputs due to the start-of-the-art components used to develop them. A turbo charger pressurizes the air coming into the cylinder so the cylinder can hold more air. If twice the air is stuffed in each cylinder of the engine, twice as much gasoline is burned to generate immense energy. The RPM redline is kept high and timed to not lag when the accelerator is pressed. The transmission in these cars is unique and is made to harness about twice as much torque as any sports-car transmission. These cars generally have seven gears, a dual clutch system, sequential shifting and a paddle-driven, computer-controlled shifting system.
The biggest challenge faced while designing these cars is how do you keep a 350kmph+ passenger car on the road? An F-1 car travel at such speeds, but they have a uniquely designed body, a single driver lying in a reclining position, just an inch or so of ground clearance and an aero-package made up of large wings to generate massive down force. This is resolved by working on the aerodynamics of the car. The dimensions help to some extent but the real work is done by snorkel-like devices on the either side of the engine and spoilers on the back. An aerodynamically designed body manages the airflow and cuts air to generate downward pressure and keep the car going straight and on the ground.
The presence of a supercar is not only limited to all this, owning a supercar not only provides power but also gives it’s owner a distinct status. It is the status of owning something that the world usually possess as a wallpaper. A supercar on road gathers as much attention as a celebrity, if such a car is around any person would notice and try to click a picture. Their limited production and gigantic price tags make them a dream for all but a small minority. They carry an age old heritage in them and reflect a culture of sheer excellence. Super car clubs, race events and rallies are all a value add attached with a supercar. P1 Super car, The Club and Club GT are a few of the top supercar clubs in the world and provide their members with convenient access to a collection of the world’s best supercars, as well as organising a host of global supercar lifestyle events, including exclusive driving tours, trips to motor shows by private jet, wine and champagne tastings and glamorous F1 experiences. The Gumball 3000 is one the biggest supercar rally in the world and attracts the biggest celebrities and their cars.
Thus, the world of supercars is not just limited to out-of-the-world performance cars but also encompasses a unique culture and way of living. I would like to conclude by quoting Voltaire. “With great power comes great responsibilities”, a person in possession of a force like a supercar should be careful enough to utilize it under control and not do something dangerous enough to snap everything away!

Aug
30

Trends in Employability & its impact on Millennial Generation

By 2015, 75 percent of the world’s employees will be young people (i.e. the Millennial Generation or Gen Y). They generally fall in the age group of 18-25 years, they are tech-savvy & they are bringing with them into the workplace a load of cultural diversity, habits and behaviours inhibited in the way they act, work, communicate, exchange and relate to their environment, people and their management. The main factors that appeal to them and help enhance their full potential are sustainability, opportunities to learn, collaboration and interaction in the workplace, kind of working environment & culture. They are of the view that an effective management in any organization can be brought about by going beyond managing the human resource & rather supporting the individuals who are the lifeline of the organization. The advent of the Generation Y into the workplace is bringing new changes that need to be addressed. The Generation Y is, perhaps, the most digitally sophisticated generation, they are looking for a sustainable environment offering a social structure within both a physical and virtual environment. They are flexible, mobile, and collaborative & prioritize the opportunities to learn, work colleagues and corporate culture & value when it comes to deciding for which job to apply for. The millennial generation prefers workplaces in an urbanised location with access to social and commercial facilities, good public infrastructure and the ability to use public transport or drive to work.  There definition of a workplace environment is where they emotionally engage with, a space where they socialise in with other co workers and a space which supports their health and well- being.

The newest and youngest members of work forces all over the world are making their presence felt, causing many businesses to re- think their working practices. The employers should attach a great importance to diversity in the workplaces and the factors that must be taken into account when considering workplaces as a likely strategic weapon in the battle to attract and retain scarce young talent. The Generation Y apparently believes they can achieve anything. They have been called ‘workplace divas’, millenials, homo zappiens… even Genys!

The positive aspects of employing & engaging this young talent comes with a price i.e. they are ‘high maintenance, high risk and high output’. They are now under more financial threats than the previous generations since the 2008 and 2009 crisis, they have grown up with green issues into their society, but there is no evidence that it is actually embedded in their culture. Although they bring energy and innovation to the workplace, the Generation Y is challenging to manage. They are demanding, as a right, a new reality from work. They insist on working flexibly, choosing when and where to work.

Thus, the trends predict both the boon & the bane inflicted upon the workplace by this generation, it depends on both employers & employees to navigate in the direction of win-win situation or having a win-lose situation.

(Information Source: http://www.johnsoncontrols.in/content/dam/WWW/jci/be/global_workplace_innovation/oxygenz/Oxygenz_Report_-_2010.pdf)

Aug
30

GO WILD GO OUT

Did you remember the time when our grand Mother says ” padhogay likhogay banogay nawab, khelogay kudogay banogay kharab”  at that time people were very active to go out and work and also they make time for playing, but no time for studying that’s why our grandma says these words. so some of us took those words very strictly and now we are limited to our home !

Now our country is in the top 10 most lazy countries list, We are not doing any physical activity, we are now unfit and having lots of diseases because we are no more active people and junk food also played a great role.

Now playing means Ps3 or Xbox, we should go and do some physical activities so that we have a nice healthy life.

Aug
30

Road to sustainability. #fiibclubs

Aug
30

Why Marketing is an interesting career option? #fiibclubs

Marketing is an interesting career option as it is all about people! It is about identifying different needs of consumers and finding ways to satisfy those needs. Marketers need to be creative and they should come up with innovative products from time to time as there is a lot of competition in the market. Marketers need to build long term relationships with their customers.

Subjects provided by FIIB for Marketing students:  Marketing, sales, branding, product and service management, advertisement, digital marketing, social media marketing, retail marketing management etc.

Skills required: Logical approach, creativity, persuasiveness in order to sell the company’s products, willingness to take risks, outgoing personality, communication skills, reasoning skills, problem solving skills, ability to make and implement decisions from time to time.

Career Prospects:  Since Marketing is required in every company, therefore, the job opportunities are unlimited in this category.

Following are the categories in which you can find opportunities related to the marketing field:

  • Market research
  • Advertising
  • Promotions
  • Public relations
  • B2B Sales
  • B2C Sales
  • Digital marketing

 

Following is the list of some of the companies which have come for placement in our campus for marketing students:

Café Coffee Day, Ken Research pvt ltd., Bouy group, Indiabulls ltd. , Nestle, Staple Future, The Institute of Creative Excellence (Balaji Telefilms), Office Yes.com, Thomson Digital, Times Business Solutions Ltd., ICICI Bank Ltd, iAct Global.

Aug
30

Future of Digital Marketing.#fiibclubs

Digital Marketing is upcoming tool with  the traditional marketing which will increase the job offering by company today in that field. SEO analyst where you can increase traffic rate, generate leads and with in help digital marketing you can see your employee work wherever you not required to sit in corporate place from their you can digital advertising

Aug
30

Playing outside is more important than playing inside

You remember in our childhood life that Children in past generations often heard the phrase ” Go play outside “,Their parents and caretakers  knew that youngsters could burn off excess energy and improve strength and coordination when they enjoyed the outdoors.But the attraction of videos and computer game,along with the highly regimented lives that many modern children lead,means they sometimes don’t spend enough time exploring nature.However playing outside is important for the proper development of several aspects of child life.

Young children can exercise their large muscle groups much more vigorously when they play outside rather than inside.Activities such as running,skipping,climbing,swimming,jumping all require a large area and are important for developing gross motor skills.Active outdoor play also burns more calories than typical indoor pursuits and may help a child maintain a healthy weight.

Aug
30

Freshers Party

It was one fine Friday evening in August when the seniors of FIIB organized and hosted Fresher’s party for juniors.

The theme was Bollywood Style.

I being the Cultural Committe Cohead had done lot of pre-planning for the same.

Aug
30

Blessed

The shift series conference was an event that I was dreading going to. It was a Saturday and I would be missing a class that would be very difficult to understand on my own. Thankfully it would be recorded by the college. On the way to the India Habitat Center I encountered a major traffic jam due to the rally of Prime Minister Modi. I was just wondering whether I should just get out of the car and walk to the venue. On better judgment and my driver’s advice I stayed in the car. Thankfully, I reached before the event started and thankfully Monica ma’am (the event in charge for us) empathized with me.
On hearing the experienced speakers I realized that I had a lot more in life to be thankful about. I had the opportunity of hearing Shweta Katti’s life story. A girl born in red light area of Mumbai abused as a child, her sheer determination and will to find freedom escaping from a hellish situation to New York’s Brad College on scholarship. She made me realize what a blessing it was to have a family that cared for me and always tried to protect and support me.
The story of Mr. Munjal the CEO of Hero made me realize that living in a family with a strong value system could show you the real meaning of happiness something that money could possibly never buy. His life story proved that a business built on principles, high morals and empathy would build an empire that would stand out forever in history.
Bhavana Reddy, a dance prodigy and Dhruv Vishvanath, an amazing guitarist made me realize the importance of art in life. It made me appreciate the opportunities to do more than just work/study.
I heard Ashik Shaikh who is making a difference in lives of women who practice manual scavenging. They have to fight for their living and still are ill-treated and made to feel sub-humans. Probably our biggest struggles everyday is just finishing the next assignment or project. We live lives of safety and well-being that we take for granted.
I looked at Kartik Sawhney, a visually impaired boy who had to work very hard to justify his choice of career. He had to fight to get the college of his choice to even consider him. I saw his sheer strength and will to succeed and his unwillingness to accept pity. He proves that a person with a difficult situation can move above it and also make lives easier for others. We feel scared with the slightest of pressures and are quick to blame god/our destiny or others for a difficult situation. We take life for granted forgetting that there is so much that we have that others have to strive very hard for.
There were speakers like Charles Kim who spoke of the change that empathy can bring in productivity of others. His experience about missing his son’s practice and his experience sharing with his employees moved me. It made me appreciate the human aspect of business. It also made me realize that a leader must empathize, must as they say visualize themselves in others shoes and an organization can transform into a family.
In the end I feel blessed for having everything I have in life. The opportunity of attending an event and listening to the life experiences of others has made me appreciate what I take for granted. I know that this sounds like a speech one would give after receiving an Oscar but honestly, I am humbled and inspired.

Aug
30

Talent Acquisition

A question we love asking children is “What do you want to be when you grow up?”. We get all sorts of interesting and funny answers. But this question doesn’t disappear after our childhood. It actually resurfaces when we have to decide a career
All of us decide, sometimes multiple times, a career path for ourselves during the course of our lives. For that career path we study, get degrees or diplomas, get certifications or do various courses. It doesn’t end there. We strive for an entry into to our job of choice followed by a continuous struggle to achieve a highly revered and successful job.
We are currently living in a digital age where, what one thinks is easily revealed in various social networking sites. Internet has completely changed the recruitment process. At one point of time when a new employee was being suggested his resume or his alma mater was the only source of reference today that person’s personal life is also available just a click away.
What is crucial during a recruitment process is – person job fit. That simply put means the requirements of the job matches the skills and attitude of the employee. The employee must be able to understand the company’s vision and work accordingly. An organization is not only known for its products and but also for the people working in the organization known as Internal branding.
Looking for a job was restricted to sending a resume after finding a suitable job posting. Today the likes of naukri.com and monster.com have made life much easier. People can continue to be in contact of their professional associates using linkedn and employee referrals have reached a new level.
Companies also need to change with the dynamically changing talent acquisition scene. The companies should be able to identify fresh talent and also be able to judge the existing talent for hiring top management. The organization also has to market itself for the right employees to get interested in it. Also the organization may require a highly specialized individual for their operations.
Some innovative companies are also leveraging social media to build talent communities. Different sourcing strategies are being applied based on the understanding of the job and where the talent can come from to fill them.
Increasingly companies are being measured on parameters such as the “best company to work for”. Lists are being made by Forbes, India Today and newspaper dailies. Employee retention is also being given its due importance.
Firms are now building a proper talent acquisition strategy to recruit the right employees. An effective strategy saves resources wasted on reselecting, dissatisfied customers, losses and a poor brand image. The recruitment process is important both for the acquiring firm to get the best talent as well as for an individual to find the best company that would help them display and develop their professional accumen.

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