FIIB Debate Series: Do you think it has now become important for companies to identify Emotional Quotient (EQ) of their customer?

These days marketing is not only an activity which involves heavy monthly budgetary allocations but a mental health business. It has evolved from the days of “hard sell” and “USP” with the recognition that people just don’t simply buy products, they buy aspirations. This is quite evident from the recent commercials e.g. Google’s reunion commercial where a granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search. We are sure this has made a strong impact in the audiences of both India and Pakistan.

Like Google many other brands believed in the concept of “Emotionality of Brands” and many of them turned to be quite successful. But negative consequences cannot be ignored.

FIIB community debated and shared their opinions on the significance of emotions while promoting a brand. This debate turned out to be very exciting with many interesting thoughts and comments shared by FIIB’s faculty, staff and students.

Agreeing with the statement Prof. Monica Mor said, “Companies have been doing it for a while with Mother & Child (Mummy bhook lagi hai! – Maggi) to (Daag acche hain na! – Surf Excel). Such campaigns however were looking at very close relationships like that of parent child or grandparent-grandchild, however with “Har ek friend zaroori hota hai” Airtel campaign; companies are increasingly transgressing relationship boundaries & exploring emotional strings across a spectrum of relationships. As a generation, the Gen Y is quite high on EQ and so it’s a logical connect here & a smart marketing move on the companies’ side.”

Neelanshu Bhardwaj and Sanjay Chauhan, both 1st year students also agreed to the statement by focusing on gripping customers’ loyalty. According to Neelanshu and Sanjay, “As EQ helps in monitoring one’s own and other people’s emotions, correctly researched advertisement will gives a sense of belongingness to customer. With the availability of endless options which customer has, it is very important to understand the buying intention of the customer and here emotions cannot be ignored. Therefore, to be profitable it is very important for the companies to understand emotional quotient of customer.”

Ms. Anuja Bedi from admissions department also agreed with the statement however suggested the marketers to be cautious of false market research. According to her, “Today in this harsh world, people are extra sensitive emotionally. The companies need to focus on their approach for such advertisements so that they do not hurt customer’s sentiments and end spoiling their image in the market. So focus need to be maintained on detailed research of target market”

Manish Saraswat a 2nd year student, was also a  believer in the concept of “Emotionality of Brands” quoted interesting example to demonstrate his point. He said, “In order to uniquely position themselves in the mind of customers, companies focuses creating an emotional connect with the customer. The latest commercial by Bournvita – ‘Tyari Jeet ki’ is quintessential example of emotionality. The epic line by mother ‘ Jis Din wo (his son) mujhe harayega, mein jeet jaungi’ establishes a profound interest of Bournvita in mothers- son bond. There are many more ads which are solely focused on evoking the emotions of customers, since everyone knows Indians are too ‘Jazbati’ and their ‘Jazbat’ drives them most of the times.”

With her focus on attention grabbing commercials, Aakanksha Bhatnagar a 2nd year student disagreed with the statement and said, “I think it’s not necessary to identify the emotional quotient of the customers and act upon that because it may go wrong many a times. I would like to quote an example of advertisement which did catch the consumers’ attention but without any emotional content in it.

I found Nestle Kitkat ad very catchy with two squirrels expressing their love for each other and singing a famous old Hindi song. It is very cute and simple yet attention grabbing.

So I think it’s not always necessary to build an emotional quotient but incase a company plans to adopt EQ, then it should carry out an exhaustive research so that the advertisement doesn’t fail.”

Companies working with emotional intelligence are more self-aware, motivated, and aware of their customer and environments. They are able to think outside of the box and more willing to take risks. But it is also advisable to understand the political, economical, social, geographical and other aspects of your target market, so that all efforts of marketing and positioning a brand go in a right direction.


“THE SHIFT SERIES” – an inspiring conference for me

Live wire is a private organization.

The main objective of the company is to provide a host of teaching and learning solutions that includes rich media digital learning materials such as video tutorials and assignments to help students comprehend and internalized abstract learning concepts.

Live wire aspires to provide one stop solutions for educational requirements of students, teachers, parents and school alike by disseminating knowledge and learning and quality education through website, conference, workshops and programs through their following programs one of them being the “shift series” an opportunity for INSPIRING change.

It’s all about inspiring people from all walks of life to share their thoughts and experience at “the shift series” conference and talks.

The shift series is a revolutionary new platform for people to share ideas, inventions and their personal journeys.

It host conference across the globe to make a shift in thinking.

Now talking about the speakers that were invited were:-

1)      Sunil Kant Munjal

He is the MD of hero corporate service ltd.

He shared about his childhood memories like at the age of 9 he was exposed to art and he was passionate about it.

He said do business in ethical manner, follow the right order of doing business. Be sustainable and always do sustainable practices.


2)      Ashif Shaikh.

Hi is an Indian social activist. He is known for his role in the campaign for education of the inhuman practice of manual seavenging and empowerment of Dalit.

He want to make a change/shift in India for the people who are treated as untouchables, unequal in the society. He want to change the thinking, attitude of the people towards their toilet cleaners.

According to him caste system has been abolished by government of India but it’s still being practiced in our society.


3)      Alan Harlan

He is the director of innovation and social entrepreneurship, helping people in the way they wanted to be helped. He uses sustainable business practices to help people. He has developed various programs to support students who are learning about social innovation, launching their own ventures and crafting lives and careers.


4)      Druv Visvanath

He is a guitarist, selttaught. He’s been playing for over seven years. And sometimes sing also. He more fells like to tell through his music rather than giving speeches. It was great listening to his music. A passionate person. He is currently doing sustainable project with Microsoft.

And he tells to “maintain life balance”



5)      Malvinder Singh

He is the part owner of Fortis health care and Ranbaxy. He says “don’t compromise the values”


6)      Malika Ishwaran.

She is a senior economist at the cabinet office working on the London summit. She is member of uk government economic service.

She said more into saving environment for future generation. She suggest to “buy goods that are environmentally sustainable”


She says “become a champion for environment”

7)      Chalie Kim

He is the founder and ceo of next jump, started the company in 1994 as college coupon business. He says “change the world by changing the work place”

Ask yourself who you are?

Identify yourself, your capabilities. Balance things in your life like confidence and humility.

One cannot build strength on an unusual foundation.

No change in people = no change in business

Better ME + YOU = US


8)      Kartik sawhney

Kartik, who is completely blind. Had to wage war against many organizations first being the CBSE board for being allowed to study science and scored 95% in his board exams. Second was hi IIT graduation and he failed to convince them to allow him to study at IIT. Although he was a brilliant, hardworking student and smart student.

And then he further went to Stanford university USA.

And today he is working with Microsoft and has invented various software’s for blind people to operate the computers. According to him disabled people can also contribute to the world if given a chance. These people think beyond people thinking.

Nothing is impossible in this world. It’s just lack of opportunity, awareness and attitude of society towards such people.


And my favorite speaker.



A day with the finest leaders!

As a part of the FIIB Leadership Program (FLP) I was given an opportunity to attend The SHIFT Series at the India Habitat Centre on the 9th of August 2014.

There were several speakers who shared their success stories with us and few of them were absolutely heart melting.
Some of my favorite speakers were men & women both, who spoke about women empowerment.
The first speaker was Mr. Ashif Shaikh, who was a social activist and is known for his campaigns for eradication of the inhuman practice of scavenging done by dalit women.

He told us about how women have to do this work every day, even if they are pregnant or have problems in their family. It is a source of employment for most dalit women in the villages and they are treated as untouchables amongst untouchables.
He started his campaign by trying to explain to these women that what they are doing is wrong and according to the Indian Constitution every individual has equal rights. Most of the women got convinced and after this they helped in convincing the other women in different villages and now most of these women work in Anganwadi. Some of these women also fought in the elections from unreserved seats and won a few seats.
His story truly touched my heart and he got a standing ovation from the entire audience. Untouchability is a big issue in India and it will still take a lot of time for the Indian society to stop discriminating on the basis of caste.

The next speaker was Ms. Fawzia Koofi who was an Afghan Politician & a Women’s Rights Activist. She started speaking about her childhood in Afghanistan; she belonged to a family which was both traditional and political and her father had seven wives. Even though she was in a multi-marriage family, her mother was a strong woman in her father’s life to the extent that she had some control over his life. She grew up to become the first woman politician in the family and started working towards the banning of early marriage, multi marriage etc. She told us how her childhood in Afghanistan was so different from her daughters’ as they go to the best school and are getting better educational facilities that she got. It felt good after listening to her story as she was another woman taking steps towards women empowerment.

Amongst all these people was a very talented acoustic percussive guitarist, Dhruv Visvanath who calls himself a guitar spanker and has an amazing voice. He entertained us by playing the guitar and singing his favorite song with it, and I thought he played really well.
The last speaker was Shweta Katti who grew up in the red light district (Kamathipura) of Mumbai. Her mother was a factory worker and she was raised by the sex workers of that district. She was sexually abused by her step father when she was young and because of the trauma she couldn’t even talk to anybody. However a sex worker Radha, whom Shweta was very close to, helped her understand that education was the only way by which Shweta could get out of this mess. She finally realized, got a therapy to get out of her trauma and won a scholarship to Bard College, New York. Her story truly touched our hearts and made us realize that nothing is impossible in this world. However she wishes to become a psychologist and help her people lead a better life.

I am really grateful to FIIB and FLP to have taken us to such a wonderful program which was a wonderful platform to learn new things and get inspired to be the change.


The Shift Moment

I was born and brought up in a protected and a pampered environment where all my requirements were easily met. Although I almost always wrongly felt and believed that whatever I am today I achieved it with great struggle; until Saturday. August 9, 2014, when I listened to two kids who made me understand the true meaning of struggle.

Karthik a 19 year boy born with birth vision disability, is today living his dream of studying engineering in computer science at Stanford University. He told us how the journey to that destination was not easy& he had to face hindrances due to laws where a child with vision disability was not allowed to opt for science after his 10th. But karthik was so determined to achieve his dreams that he fought against that law and emerged a winner. He did his 11th and 12th in science, however this not the end of his struggle. Because of his disability he was not allowed to sit for country’s top engineering college entrance exams. He fastened his seat belt for one more battle against the system & to get the acceptance for what he is. But unfortunately he lost here. But we all know that whatever happens, happens for a good reason. His loss in that fight with top engineering college of India had a victory in store for him. He was selected for an engineering program at Stanford University. People create a lot of hue and cry when they fail in simple struggles towards their achieving their goals. But Karthik was an inspiration for all of us, by putting forth an example of a true champion walking against the tough situation and proving himself every single moment.

Sometimes, struggles are exactly what we need in our life. If we were to go through our life without any obstacles, we
would be dead emotionally for the lack of any struggles. We would not be as strong as what we could have been. I believe “Give every opportunity a chance& leave no room for regrets”. Shweta a girl from Mumbai red light area was a live example of this. She was brought up in red light area among sex workers. Her childhood was not normal& often she saw her mother beaten up by her father.. A deprived childhood from all those facilities which I always felt are supposed to be in life of every growing up child. But facing all these difficulties in life she charted her path to New York University for her graduation.

That day at the Shift series conference, I realized that people face myriad problems. Problems which are bigger than submitting an assignment in short deadlines; problems which are bigger than a flat tyre on your way to conference. So that meeting gave me my “Shift moment” and I realized that Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.


FIIB Debate: Is Modi’s focus on India’s neighbors, while ignoring the West a progressive step?

Modi’s return from his two days Nepal visit with an agenda to reset Indo- Nepal relations was received with mixed reactions. The trip came soon after Bhutan and Modi left many columnists wondering if his focus is just neighboring countries? Many discussions were held all over newspapers, blogs, social media to understand Modi’s plan of action.

FIIB-ians also involved themselves in a debate which focused on ‘theme’

While disagreeing, Prof Abhijit Roy said, it is too early to comment to this conclusion and that one cannot neglect the West at the cost of good relations with neighbors. According to him, there are many issues which we need to discuss in this context including the fact that Nepal shares its border with China, and the interest of China in Nepal. Further, it is easy to cross over from Nepal into India – so the entry of militants is also possible. He expressed his surprise on how India ignores immigrants from Nepal, but treats illegal immigration from Bangladesh quite severely.

Ms Anuja Bedi from Admissions Departmnet and Akanksha Bhatnagar, a 2ndyear student also showed disagreement to statement. According to Ms. Anuja “Our neighbors are more or less sailing in the same boat with us. We have to improve our economic scenario in order to decrease unemployment and increase income. To find new markets for our produce, we should look out more rather than just nearby.” Akanksha agreed by saying that “I think he’s focusing on everything which is important i.e. he is focusing on the west and the neighbors both. So it is wrong when we say that he is focusing on the neighbors only.”

 On the other hand, showing interest in strengthening the relationships with neighbors and agreeing to this statement, Ms. Neeru from CMC said, “visit to neighboring countries by Modi is a prelude that brings into our notice, that how we were least bothered in past, certainly in strengthening our relationship with our neighbors. West is powerful but we can’t deny the fact that it is becoming stronger because of the market and consumer from east for its product and services. To keep at par with west, Modi government needs to ensure that over east it has well influenced other countries. Hence this move will go in favor of the ruling government.”

 With country going NaMo-NaMo, we can just hope that in Modi’s Government, India will come up from its current state, as this time Country voted for CHANGE!!


The Shift Series@life 2004

The shift series @life 2014 was planned in a way to leave an impression. Guests dressed up to the nines, the stage crafted to suit the occasion, the guest list deemed to leave positive remarks and an overall ambience to blow anyone’s mind.

Mr. S.K. Munjal was the first speaker and he spoke about the importance of people. He tagged them as “the biggest resource” of a company and raised the issue of creating trust among employees. He quoted that “how you respond to people and change defines who you are as human being” which, forms the basis of how he believes in carrying out work. After applauding for Mr. Munjal, we were all anxious to know what was in store for us through the event.

Mr. Ashif Shaikh a social activist was invited to the stage after a horrific video showcasing the life of scavengers in India. He enlightened the audience about what actually takes place in the country despite laws and regulations. His description of the life of backward class women nauseated the audience, there was a feeling of discontent amongst us that despite progressing the nation still needs to work on the basic rights of its women.

The show was brought to a light note by Mr. Dhruv Visvanath a guitarist from New Delhi.  Self-taught, Visvanath has been playing for over seven years. A trained pianist, he also plays the drums, the djembe, and the bass, and sings, occasionally. His performance left the crowd mesmerized. He came to the end of his performance by asking us to focus on life balance rather than on work life balance.

Kartik Sawhney a young man who has been totally blind since birth captured everyone’s attention. He is the first blind student to have completed schooling in a science stream in India. Kartik has secured admission to Stanford University in the USA for computer science with a full scholarship after being denied admission several times by the IIT. Since his first year in school he has used a computer in the classroom and at home. He is technically very competent, academically gifted, and uses all assistive technology available for blind people. He uses electronic text and a screen reader for his reading and writing needs which he displayed to the audience at the beginning of his speech. Kartik’s work left us awestruck and everyone stood up to applaud him for his terrific work.

Of the other speakers, Charlie Kim the founder and CEO of Next Jump made a spectacular impression. What sets Next Jump apart is their culture and focus on human capital. The company’s Next Jump the Demonstration Project proved that the combination of caring for your employees and helping them grow as human beings is possible while making money and helping the world become a better place. He ended his speech with the quote “build a company that would make your mother & father proud”.

All together, the Shift series was a great opportunity to witness the extraordinary work done by people despite numerous challenges that came their way. I’ll end by saying that a leader is not born, rather its effort and commitment that moulds a person into one.


Attending an impressive Shift Conference

I would like to share my thoughts about 4 speakers who really impressed me in the Shift Series Conference I attended recently aong with fellow FIIB-ians at Habitat Center-

Sunil Kant Munjal (JMD of Hero Moto Corp)

He spoke about the connection between his family value system and that embedded within his company. He had a religious upbringing and his parents were refugees at the time of partition. The company believes in being fair and building long term relationships with people. The company management upheld its integrity even in the toughest of times and he emphasised that the way one responds to change is what makes them stand out among others.

Ashif Shaikh (Social Activist)

He explained his role in the campaign for eradication of the inhuman practice of manual scavenging and empowerment of Dalits. He urged everyone to do what it takes in improving the situation of manual scavengers. He explained that it was primarily a caste issue that people are doing such work which is below human dignity. He shared some of his experiences working as a social activist in which the non-Dalits treated Dalits as untouchables and socially boycotted them.

Dhruv Visvanath (Percussive acoustic guitarist, singer and songwriter)

He connects different events in his life with music and sounds. He even modulated the different sounds of traffic in to a rhythmic musical tone. His interest, besides music, lies in executing artistic projects on sustainability. He sang a song named “Amongst the Stars”. Prior to it, he quoted – In for the moon, you miss and you land among the stars. Everyone should have a proper life balance in the sense that we should strike the chord between work and other activities.

Fawzia Koofi (Afghan Politician and women’s rights activist)

Born into a polygamous family of seven women, she was first rejected by her parents because of her sex. From her childhood, she had lived in a society which did not believe in educating the girl child. She always had the desire to study and used to travel long distances to pursue her dream. She resiliently defied all the odds to become the deputy speaker of Afghan parliament.

It was truly a day well spent


Attending a life changing conference

Every new day brings a new possibility in life. The real question is, “Are we really ready to take it?” Accept it or leave it but we have to adapt to it. I had the good fortune to attend a conference, thanks to FIIB which proved to be a life changing moment for me. And hence today, I am writing about my experience of attending the Shift Conference.

The momentum of the event was set by Mr. Robert Galiansky. The ‘shift’ means moving from your stagnant routine to achieve something different in your life. It is for everyone who believes in himself. Mr. Robert was able to connect his passion to the crowd while introducing every speaker.

1st Speaker:

Mr. Sunil Kant Munjal talked about his shift in his life, which has made him what he is today. He is the Joint Managing Director of Hero MotoCorp, Indian motorcycle and scooter manufacturer. He valued people to be his biggest asset. In his words there is nothing more important resource in the business than people. Value your people because if you value your people your productivity of the organization will increase. He emphasized on the open mindedness of the management. There is a need for the management to understand the problem faced by the people of the organization with an open mind. To succeed in life he believes in love what you do, not like what you do.

2nd Speaker:
“Do not quit. Suffer now and live the rest of your life like a champion”.  ……. Muhammad Ali. Mr. Asif Sheikh talked like a real fighter about the harsh reality of the society and manual scavenging. The plight of poor women from untouchable community in India is really disturbing. They have to clean the dry toilets every day to fulfil their basic needs. They are not only looked down upon by the society, but also by their family because of their profession. It’s a shame that though the government brought a law in 1993 to abolish manual scavenging, it still prevails. Due to Mr. Sheikh’s effort out of 12 lakhs women, his NGO has able to free 15000 women. He shared a story about the prevailing caste system in India.

Story goes: Once a Dalit person gave a roti to a dog. Unluckily for him the Dog belong to a upper caste person. He accused the Dalit of making his Dog untouchable.
Moral of the story is that even a dog can belong to an upper class, but human being cannot. His effort has brought joy to many and speech made the desired shift in the mind of the audience to condemn the prevailing caste system.

3rd Speaker:

When a community school was getting closed in his vicinity, instead of waiting like the others Mr. Allan David closed his eyes and introspected himself about what was needed to be done. He left his family business to improve the life of others. He gave his message in very simple words; do not wait for change to occur. Instead you should be the one to bring the change. Teaching has been a part of his life ever since.

4th Speaker:

Power of music is to spread joy. Next speaker was Mr. Dhruv Viswanath. He is an Acoustic percussive guitarist. He performed his own composition which was something which can only felt from heart. Excellent way of communicating with the audience with his guitar, he enjoyed himself on stage with the audience.

5th Speaker:

Mr. Kartik Sawhney has showed the world that not only can a physically disable person be the consumer, but also he can be the producer. His disability to see the world did not become hindrance in his path. He got   96 % in class XII board Exams in Science stream and became the first visually impaired to achieve this feat in India. His story of getting engineering education tells a great deal about insensitivity of our society. He was rejected to appear in IIT-JEE for three years, however in March’2013 he was awarded a full funded scholarship from Stanford, USA. His belief in himself made the crowd jump to its feet for a standing ovation. The event came to an end but not before addressing its agenda of shift. It’s important to shift from doing something we are not enjoying to something we will enjoy.

Overall, I thoroughly enjoyed attending the conference and returned with new empowerment


Knowledge is Power

The famous quote “Knowledge is Power” was given by English philosopher, statesman, scientist, jurist, orator, essayist, and author, Sir Francis Bacon.

These three words behold the truth of any & every phenomenon occurring around us. Knowledge, in simple words is, the awareness, information or skill acquired by experience or education or any other source providing facts, theories, ideologies. This forms the foundation of our thought process and perception about the things observed, felt, tried/experienced. Knowledge is a powerful tool that can be used to solve the labyrinth of mysteries in this world. It can be used to comprehend something as trivial as a joke cracked by someone, to understanding all the complexities such as, methodologies used to achieve a six sigma at the factory or shop floor, the decisions to be taken in regards to the nuclear weapons trade, permissible percentage of FDI flows between the nations, selection of cabinet ministers, poverty alleviation, bringing back the nation from the grips of slowdown… and the list is endless!

Getting a grasp of diverse concepts, ideas, may add to the pool of knowledge that one might possess, but can it really qualify to become the person’s true power? The answer is No! This is because until and unless there is an appropriate implementation of knowledge into the required actions, the person will not be enlightened as to what does he/she really possess? Is it a treasure, that not only can help them to be enriched by the facts of life, but also lighten up other peoples’ lives by the shining jewels of wisdom or is it a mere illusion?

It is extremely important to believe in power of knowledge, as it liberates us, gives wings to our dreams, ideas and thoughts, thus helps in achieving the various goals set by us, such that the highest order need of self-actualization is reached in the least time possible, by crossing/fulfilling the basic needs of food, shelter and clothing, socializing, as fast as possible.

The first step towards doing so is by providing education to children. As it is rightly said “education is the premise of progress, in every society, in every family”. Education is the stepping stone towards the bright future lying ahead of these young minds. Education can be imparted in school, at home, in a boarding school or could be self-taught. Irrespective of how it is obtained, it is a beautiful journey that acts as a friend, philosopher & guide of a child, whose behavior, personality, views are like soft clay which can be moulded in any shape. Thus, imparting the right knowledge in the form of education, helps in the overall development of a child i.e. physical as well as at the cognitive level. As the child grows and passes through the various phases of life i.e. teenager, adolescent, adult, keeps building and nurturing on the experiences, insights and hence the conclusions inferred & learnt so far.

It can be argued that power can come from the physical strength or the amount of money that a person has, but it is knowledge which acts as a precursor to these strengths. As it is knowledge which helps in deciding, what should be eaten for keeping the body & soul together, finding the ways & means of living and understanding the distinction between what is right & wrong, which makes human distinct from an animal.

For a marketer or a salesperson possession of product, industry, competitor’s product and general economy’s knowledge is the key to successfully selling their products as well as to create a long term relationship with his/her clients. The knowledge of law and order, fundamental rights & duties helps to restore order & peace in any society. Having the right knowledge assists a person in problem solving, be it be their business or their life, by getting acquainted with the Strengths, Weakness, Opportunities & Threats (SWOT). In adverse situations for example a soldier getting abandoned from his comrades/troop, gets stuck up in challenging scenario, uses the knowledge gained at the time of his training to find a solution to effectively& safely get out of that adversity. Hence knowledge is indispensable and is required to solve the jargons of life.

It is true that no invention can occur in isolation, the birth to an invention or a discovery is from the womb of knowledge itself. But as mentioned earlier only the righteous implementation of such a precious jewel i.e. knowledge, determines which path would be taken by the person, portrayed by the actions performed by him/her. When the acts are performed which leads to devastation, destruction of mankind, causing havoc, the knowledge which was the benefactor of mankind becomes its enemy. The past and present is full of wretched acts of humans who by the use of their knowledge brought chaos, confusion and disorder in the society. The world wars, killing of people in the name of religion, caste &/or creed, black marketing, corruption are only few out of many instances to state from.

On the other hand the possession of knowledge of music, art, literature brings the eternal feeling of being in an ecstatic state, which disseminates love, peaceful thoughts and a sense of spiritual fulfillment. Therefore it all depends on each of us, as to what we want to acquire, assimilate and internalize to add on to the treasure of knowledge, which would provide assistance in perceiving & conceiving the right kind of values, ideas and culture on the whole. Unwind the intertwined layers of the unknown secrets that would bring forth peace to the ailing hearts, to the stressed minds and result in giving freedom to the souls imprisoned by lust, hunger, anger, dissatisfaction, corruption. By using the power of knowledge break the shackles of ignorance, superstition& misbelief.

Value the power of knowledge and be valued by all.


My first two weeks in FIIB

After taking admission in FIIB I was curious to know about the Institute, meet my batch mates, & teachers. It was 8th June on a Sunday when I reached Delhi a bit tired after 12 hours of journey. As expected the next day on Monday I reached collage 15 minutes late at 9:15. There was an introduction class going on & I too joined the class All the students were introducing themselves Then Neha mam gave us some gems ( colourful chocolates) and we were asked to speak on a topic related to the colors. I spoke on red and yellow colour. After that we had a competition called master chief competition where we were divided into teams and we discovered how difficult it is to cook. When it actually came to us, we prepared a dish called Fortune flavour. However days passed and after every class we had we came to know each other very well and most importantly the guest lectures we had were very inspiring specially the Marketing expert Mr.Pawan Gulani… I really don’t have words to explain it, as I am interested in picking marketing as my specialization. I was thrilled, though I was not able to give an appropriate answer to his question, even then I was not discouraged. Rather I thought about it, as to why I am picking marketing as my specialization? I have not yet found a right answer but I hope as the year progresses with the help of my respected teachers I will be able to answer the question and will be able to justify my selection. Today on 23rd June 2014 I am ready to begin my academic session with full energy.

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