Sep
12

FIIB Debate: Is Ice Bucket Challenge the right way to support ALS research, considering the shortfall of water resources?

The ALS Ice Bucket Challenge has become The Philanthropic Blockbuster with School children, College students, Corporates, Bollywood and Hollywood personalities, Politicians, Army Generals participating in the challenge. It has been ubiquitous on Facebook and lured thousands of people including of celebrities, which has resulted in millions of donations to ALS research and raised awareness of the disease. Recently ALS Association announced that donations related to the ALS Ice Bucket Challenge have topped $100 million in the past month. That’s a 3,500% increase from the $2.8 million that the ALS Association raised during the same time period last year.

Above figures clearly indicates the amount of positive awareness this viral “Ice Bucket Challenge” has raised for ALS, but it has been criticized for wasting water, considering the depleting water resources. It has been calculated that over 6 million gallons of water has been poured out already in the name of “Ice Bucket Challenge”. This much of water is equivalent to daily usage of water to 19000 homes!

FIIB being one of the few management institutions in India practicing Sustainability got involved in this debate to have views and opinions on said theme. The debate turned out to be quite encouraging with FIIB Community sharing some other creative ways of making this campaign a big hit.

Though Prof. Monica Mor really liked the idea and intention behind the same, but being against wastage of water she strongly disagreed to the challenge. She said, “As a Marketing person & an educator in the same stream, it seems like a very “out of the box” idea & we have seen this challenge go viral in the most exceptional way. It has percolated down to the level of schools in urban India where friends are challenging each other, & also hopefully debating about ALS. No point doing the challenge & forgetting about the cause you did it for!”

She further said, “I am however also a very socially aware person who works with the civil society for certain causes. That part of me completely abhors this challenge, where I feel the “giver” has become bigger than the “cause”. I have been vociferously speaking against this “Challenge” & the wastage of water on Twitter. And believe me I have got support there! So everyone go take the “Rice Challenge” & step out of the “Ice bucket challenge”. If you care, donate!!”

Ms. Akshita Agrawal from corporate communication department also disagreed and said. “It is waste of water and if one wants to donate, they should just do it, or if they do not want to donate, they shouldn’t. I don’t see the logic of wasting water for a challenge like this.”

After the complete research and with all facts and figures, Anuja Solanki, 1st year student, opted not to support Ice Bucket Challenge. She said, “To support the cause people should choose other ways. I strongly believe that people should think over it once before taking the challenge and save water i.e. a scarce resource.”

Supporting Anuja’s statement, Dipesh Sharma, 1st year student, said, “its trend to pretend that we care. This is just a race on social networking sites, where instead of donating for the cause, people are just doing it for fun.”

While stressing on unfortunate situation of water resources in our country, Pratik Seth, 1st year student, didn’t support the challenge and said, “Being a management students, I found this campaign quite interesting, but scarcity of water resources cannot be avoided in the process. People completely neglected the fact that conserving water is also a matter of great concern. Many people die because of shortage of clean drinking water. Another depressing thing was, many people including celebrities and businessmen used this platform to become popular amongst their peers and didn’t donate for the cause.”

With just 1% clean water available Ms. Anuja Bedi from Admissions Departmnet was not ready to support the challenge and suggested to think of some other way of spreading awareness about ALS. She said, “Our population is increasing day by day and we are as it is facing problems of drinking at various countries. Wasting good water is not the ideal way.” In addition she read in one of the blog that in 2012, ALSA has directed only 7.71% of its budget to research, 63.63% to other program related activities, 10.54% for administrative cost and 18.11% for fundraising. That means that out of the $100 we would give to this organization, only $7.71 of it would go to research.

Siddharth Ranga from 2nd year also didn’t support the ALS ice bucket challenge because of amount of water got wasted in the process. In addition, he suggested diverting from ALS to other deadly diseases like Cancer or AIDS which leads to considerable amount of fatalities in India. He said, “I appreciate the level of funds being generated but at the same time I feel bad for the amount of water being wasted all across the world and I believe effective use of that level of water could have solved the water shortage problems of many areas mainly the slum & villages. Moreover I think that short-term philanthropy doesn’t generate sustainable research in fact it’s a long term phenomenon.”

Manimala and Nisha from 2nd year supported the campaign focusing on how this campaign has grabbed the attention of masses and convinced them to donate for this noble cause. Manimala said, “The Ice Bucket challenge is a fun game and a good way for charity. But these challenges could be more funny and useful if the participants could have saved that one bucket rather than pouring on themselves.” According to Nisha “At least it’s getting people’s attention. And its fun too, it is not necessary to address serious cause with boring and heart aching message. As long as the message is passing to masses without hurting anyone’s feelings it is totally fine with me.”

There’s been a lot of debate since the ALS ice bucket challenge started a few weeks ago. Many are debating its worth if so many people are simply dumping water over their heads and not making meaningful donations. And some are debating on how this small thing of pouring water has turned out to be the biggest campaign ever to spread awareness on ALS. In addition, the huge gallons of water which has been wasted already cannot be ruled out. Questions remains, are we challenging each other to act charitably because it’s the right thing to do, or because everyone is doing it?

Sep
11

SUSTAINABILITY

“We can’t live wastefully much longer, think sustainable to make our future stronger”

Sustainability involves making decisions and taking actions that are in the interest of protecting the nature and world, with particular emphasis on preserving the capability of the environment to support human life for present as well as for future generation.  Reason for environmental degradation is global warming which is increasing day by day and creating an environmental misbalance. Our planet’s fragile ecosystem is affected by industrialization and growing transportation infrastructure. All we need to do is protect our environment for future generation.

Industries are affecting the environment by cutting down trees, polluting and overfishing in rivers and lakes. They are polluting the environment by burning fossil fuels and using unsustainable practices for farming. Industries are doing all these activities to increase their profit, not only the industries have responsibility for environment we individuals also have duty to take care of it. We do not care about our environment and our surroundings. We just use resources to fulfill our own needs and desires without thinking about our future generations. We are increasing our use of water, air conditioners, vehicles etc. We have to use our resources properly so as save it for our future.

We need to take initiative first before instructing others. We should stop using plastic bags and bottle; we need to consume less fuel and water, we need to increase plantation, reuse papers by recycling it and lastly we need to consume less energy by turning off TV’s and lights whenever it is not in use.

Environmental sustainability forces businesses to look beyond making short term gains and look at the long term impact they are having on the natural world. Resources are scarce and everybody should use it in a proper way. Mismanagement and overuse of resources and abundant forests has resulted in deforestation, contamination, and soil depletion. This has serious repercussions for the livelihoods of hundreds of millions of people.  Everybody needs to consider not only the immediate impact of their actions have on the environment, but the long term implications as well.

Nowadays companies have started taking initiatives like Coca Cola. Coke is doing sustainability by improving the efficiency of its water use by 20% and identified the need for a rigorous third-party evaluation of its water management approach.

Hyatt Hotels have committed to reduce use of water on every guest by 25 percent by 2020. They also launched a global initiative to increase procurement of responsibly sourced seafood at its hotels, starting with an initial goal of responsibly sourcing more than 50 percent of their inventory by 2018.

Whether an industry is a FMCG or Software company, every company is nowadays looking towards sustainability and wants to protect the environment for future generation and to attract more investors.

We all should take a pledge that we will protect our environment and save it for future generation.

 

 

Sep
10

Vaibhav RIP

Dear Vaibhav, It was an honour being your mentor. You were the life of my FLP student group. You were clearly the most adorable kid I have come across. I have had the privilege of teaching you & scolding you for your mistakes. You would walk into my cabin & crib till I threw you out. You would still crib, yet you would do your job. I became your friend, philosopher & guide. You promised you would do up a wall in my house with your senseless graffiti. You called me any time, without any shame & without even bothering to apologise for your ill-timed calls. You were stressed about life & about how much you wanted to achieve. And you were driven. I was so sure you would get there really soon. And I wanted to be there when you got it all, and cry for your happiness. I never understood your music, you tattoo, your punkish hairstyle, your super cars, yet you have touched my life like no other kid. Teaching will never be same for me ever. I didn’t realize till today, how much you had started to mean to me & to all whom you befriended. I wish I could wake you & tell you, they were all there for you. They were all praying for you, crying for you. Vaibhav wherever you are May you Rest in Peace! May God give strength to your near & dear ones so they can go on without you. Without you to bother them. Without you to laugh with them. Dear Vaibhav, see you in another life.

Sep
10

Disconnecting People

While researching on what to write, I found something very interesting. I read ‘If your blog is long then it better be interesting. If it not then it should be short. But if doesn’t suit any of above criteria then you should bring candies! I opted the third option’

You see, I am engaged! Those of you who know me, you are thinking that I am kidding but I am not! Id like you to meet my fiance, my G7000 Samsung I call him “Note”. I am so occupied with him all the time, that my house seems an unfamiliar place to me! I often use GPS to fetch a glass of water from kitchen.
I know all of you are also engaged to your cell phones. And these fiancés are so possessive that if you they lose your attention even for few minutes they will start shouting in different ringtones.

I remember few years back, I used to meet Sharma uncle (my neighbor) as a usual routine at the grocery shop. But thanks to this technology now it’s just a phone call at grocery shop and its free home delivery will do rest of the things.
This resulted in a very embarrassing situation for me, when yesterday I met him by accident and I couldn’t recognize him because that smart uncle is now an old fellow.

So thanks to my fiancé I am connected to people away from me but completely disconnected to people like Sharma uncle.A lesson learnt and yesterday we had a family dinner together.
Like ICE bucket challenge I challenge my all friends out here for a challenge lets name it Next Door challenge where you have to step out of your house and meet your one neighbor and have to spend a quality 1 hour with him. All the best

Sep
06

Teachers Day @ FIIB

I am extremely happy to be a part of FIIB and today, I feel so proud to share my ideas and views on the occasion of Teacher’s day.

First of all, I would like to share the meaning of the word ‘Teacher’ i.e. Guru. There are two parts in the word Guru; GU which means – darkness and RU which means – destroyer. Therefore, the word Guru means transforming the darkness to light. Guru is a person who leads his/her student’s life from ignorance to bliss and wisdom. Guru-Shishya relationship is considered as a pious one right from the ancient days of our history and culture, for example, Sri Rama Chandra and Hanuman, Shri Krishna and Arjuna and Dronacharya and Eklavya etc. The strong bond between Guru and Shishya enables Guru to lead their student’s life from darkness to wisdom.

On this day, we gratefully remember the great educationist Dr. Sarvepalli Radhakrishnan, whose dream was that “Teachers should be the best minds in the country”. Hence, Teachers’ Day is very important for all students, as the teachers lay the foundation for creating enlightened citizens for the nation. On this day, I would like to recall and thank all my teachers who helped me in shaping my life. In India, Teacher’s Day is celebrated every year on 5th of September, celebrating birthday of timeless teacher and the former President of India – Dr. Sarvepalli Radhakrishnan. When he became the President, some of his students and friends requested him to allow them to celebrate his birthday, 5 September. He replied, “Instead of celebrating my birthday, it would be my proud privilege if 5 September is observed as Teachers’ Day”, since then his birthday has been celebrated as Teachers Day. Teachers play an influencing role in the life of every student.  Teachers mould us and shape our future. Teachers are expected to be two steps ahead in every sphere of life, so as to adjust him/her in the changing life. Teachers do need encouragement and support from the community to feel that their efforts are being appreciated. To serve this purpose, Teacher’s Day is celebrated throughout the world, year by year. By celebrating National Teacher’s Day, we thank all our teachers for providing us their invaluable guidance and I am very thankful to FIIB for its cooperative and generous teachers.

At last I would like say, “Guru Bramha…Guru bishnu…Gurudeva maheswar…Guru sakhyat param bramha…tasmeishree Gurave namh…”

Sep
02

The World of Supercars

The ability to drive at 435 kmph, accelerate up to a 100 kmph in less than 2.4 seconds, beat an airplane in a drag race.
Today I will take you all for a ride in the world of supercars.
Let’s start the journey by understanding the meaning of the word supercar. A Supercar is an exotic or rare sports car whose performance is highly superlative to other cars. These cars are top of the line in looks and performance. Even if you never own one of these, they will change the way you feel about cars just by looking at them. These cars started to appear in the late 40′s with the introduction of ‘sporting’ road cars from companies like Ferrari, Jaguar, Lotus and Porsche. In those days, a sports car was designed not only for the road but for motorsport competitions as well. In today’s world cars like the Ferrari GT, Audi R8, Lamborghini Hurracan and the Pagani Zonda qualify as being supercars. A Supercar’s price normally ranges from $100,000 to more than a million. The Hennessey Venom GT 270 with a top speed of 435 km/h is the fastest car in the world while the Bugatti Veyron is the fastest accelerating car and can reach a speed of 100kmph in 2.4 seconds. The Lamborghini Veneno Roadster is the most expensive supercar priced at $4.5 million.
The next step is to understand what does driving a supercar feel like? Driving a supercar is an experience beyond comparison. Imagine being a Cheetah, which can sprint upto 100kmph in 3 seconds, travelling in a bullet train which can speed upto 430 kmph and riding Formula Rossa the fastest rollercoaster at 240kmph and now imagine having the ability to achieve such an experience by just tapping on a pedal. The roar of a supercar is enough to get your senses startled, driving one gives you the power to break barriers, achieve speeds beyond imagination and challenge the stated. They are designed to stand apart, crafted with the latest technology using the most advanced equipment.
So how exactly is a supercar made? It takes the greatest minds, the most advanced technology and precise crafting to produce a supercar. The engine, the heart of the car generates such massive outputs due to the start-of-the-art components used to develop them. A turbo charger pressurizes the air coming into the cylinder so the cylinder can hold more air. If twice the air is stuffed in each cylinder of the engine, twice as much gasoline is burned to generate immense energy. The RPM redline is kept high and timed to not lag when the accelerator is pressed. The transmission in these cars is unique and is made to harness about twice as much torque as any sports-car transmission. These cars generally have seven gears, a dual clutch system, sequential shifting and a paddle-driven, computer-controlled shifting system.
The biggest challenge faced while designing these cars is how do you keep a 350kmph+ passenger car on the road? An F-1 car travel at such speeds, but they have a uniquely designed body, a single driver lying in a reclining position, just an inch or so of ground clearance and an aero-package made up of large wings to generate massive down force. This is resolved by working on the aerodynamics of the car. The dimensions help to some extent but the real work is done by snorkel-like devices on the either side of the engine and spoilers on the back. An aerodynamically designed body manages the airflow and cuts air to generate downward pressure and keep the car going straight and on the ground.
The presence of a supercar is not only limited to all this, owning a supercar not only provides power but also gives it’s owner a distinct status. It is the status of owning something that the world usually possess as a wallpaper. A supercar on road gathers as much attention as a celebrity, if such a car is around any person would notice and try to click a picture. Their limited production and gigantic price tags make them a dream for all but a small minority. They carry an age old heritage in them and reflect a culture of sheer excellence. Super car clubs, race events and rallies are all a value add attached with a supercar. P1 Super car, The Club and Club GT are a few of the top supercar clubs in the world and provide their members with convenient access to a collection of the world’s best supercars, as well as organising a host of global supercar lifestyle events, including exclusive driving tours, trips to motor shows by private jet, wine and champagne tastings and glamorous F1 experiences. The Gumball 3000 is one the biggest supercar rally in the world and attracts the biggest celebrities and their cars.
Thus, the world of supercars is not just limited to out-of-the-world performance cars but also encompasses a unique culture and way of living. I would like to conclude by quoting Voltaire. “With great power comes great responsibilities”, a person in possession of a force like a supercar should be careful enough to utilize it under control and not do something dangerous enough to snap everything away!

Aug
30

Trends in Employability & its impact on Millennial Generation

By 2015, 75 percent of the world’s employees will be young people (i.e. the Millennial Generation or Gen Y). They generally fall in the age group of 18-25 years, they are tech-savvy & they are bringing with them into the workplace a load of cultural diversity, habits and behaviours inhibited in the way they act, work, communicate, exchange and relate to their environment, people and their management. The main factors that appeal to them and help enhance their full potential are sustainability, opportunities to learn, collaboration and interaction in the workplace, kind of working environment & culture. They are of the view that an effective management in any organization can be brought about by going beyond managing the human resource & rather supporting the individuals who are the lifeline of the organization. The advent of the Generation Y into the workplace is bringing new changes that need to be addressed. The Generation Y is, perhaps, the most digitally sophisticated generation, they are looking for a sustainable environment offering a social structure within both a physical and virtual environment. They are flexible, mobile, and collaborative & prioritize the opportunities to learn, work colleagues and corporate culture & value when it comes to deciding for which job to apply for. The millennial generation prefers workplaces in an urbanised location with access to social and commercial facilities, good public infrastructure and the ability to use public transport or drive to work.  There definition of a workplace environment is where they emotionally engage with, a space where they socialise in with other co workers and a space which supports their health and well- being.

The newest and youngest members of work forces all over the world are making their presence felt, causing many businesses to re- think their working practices. The employers should attach a great importance to diversity in the workplaces and the factors that must be taken into account when considering workplaces as a likely strategic weapon in the battle to attract and retain scarce young talent. The Generation Y apparently believes they can achieve anything. They have been called ‘workplace divas’, millenials, homo zappiens… even Genys!

The positive aspects of employing & engaging this young talent comes with a price i.e. they are ‘high maintenance, high risk and high output’. They are now under more financial threats than the previous generations since the 2008 and 2009 crisis, they have grown up with green issues into their society, but there is no evidence that it is actually embedded in their culture. Although they bring energy and innovation to the workplace, the Generation Y is challenging to manage. They are demanding, as a right, a new reality from work. They insist on working flexibly, choosing when and where to work.

Thus, the trends predict both the boon & the bane inflicted upon the workplace by this generation, it depends on both employers & employees to navigate in the direction of win-win situation or having a win-lose situation.

(Information Source: http://www.johnsoncontrols.in/content/dam/WWW/jci/be/global_workplace_innovation/oxygenz/Oxygenz_Report_-_2010.pdf)

Aug
30

GO WILD GO OUT

Did you remember the time when our grand Mother says ” padhogay likhogay banogay nawab, khelogay kudogay banogay kharab”  at that time people were very active to go out and work and also they make time for playing, but no time for studying that’s why our grandma says these words. so some of us took those words very strictly and now we are limited to our home !

Now our country is in the top 10 most lazy countries list, We are not doing any physical activity, we are now unfit and having lots of diseases because we are no more active people and junk food also played a great role.

Now playing means Ps3 or Xbox, we should go and do some physical activities so that we have a nice healthy life.

Aug
30

Road to sustainability. #fiibclubs

Aug
30

Why Marketing is an interesting career option? #fiibclubs

Marketing is an interesting career option as it is all about people! It is about identifying different needs of consumers and finding ways to satisfy those needs. Marketers need to be creative and they should come up with innovative products from time to time as there is a lot of competition in the market. Marketers need to build long term relationships with their customers.

Subjects provided by FIIB for Marketing students:  Marketing, sales, branding, product and service management, advertisement, digital marketing, social media marketing, retail marketing management etc.

Skills required: Logical approach, creativity, persuasiveness in order to sell the company’s products, willingness to take risks, outgoing personality, communication skills, reasoning skills, problem solving skills, ability to make and implement decisions from time to time.

Career Prospects:  Since Marketing is required in every company, therefore, the job opportunities are unlimited in this category.

Following are the categories in which you can find opportunities related to the marketing field:

  • Market research
  • Advertising
  • Promotions
  • Public relations
  • B2B Sales
  • B2C Sales
  • Digital marketing

 

Following is the list of some of the companies which have come for placement in our campus for marketing students:

Café Coffee Day, Ken Research pvt ltd., Bouy group, Indiabulls ltd. , Nestle, Staple Future, The Institute of Creative Excellence (Balaji Telefilms), Office Yes.com, Thomson Digital, Times Business Solutions Ltd., ICICI Bank Ltd, iAct Global.

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