Dr. Nimit Gupta

Author's details

Name: Dr. Nimit Gupta
Date registered: February 5, 2019
URL: http://www.fiib.edu.in

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  1. Marketing: Retrospective to Future Trends — February 5, 2019

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Marketing: Retrospective to Future Trends

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs”. –  Peter Drucker Marketing as a business domain is always contemporary and fresh. Over the years, marketing has evolved as a domain which is …

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