Author's details

Name: Pratik Seth
Date registered: June 20, 2014
Jabber / Google Talk: pratik.seth

Latest posts

  1. Role of Social Media in Marketing — November 1, 2014
  2. Marketing Analytics and Social Media – The Game Changers” — November 1, 2014
  3. Pre-Term Week at FIIB — June 30, 2014

Author's posts listings


Role of Social Media in Marketing

Can social media ever be used for rigorous marketing? The answer to this question was a hot topic of debate and argument for marketing researchers about 5 years ago. Many ruled out the fact that people would ever accept it and could it impact their revenue while there were others who believed that it would …

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Marketing Analytics and Social Media – The Game Changers”

Looking at the changing trend of marketing space, two new terms “analytics and social media” has become an important platform to carry out marketing campaign for marketers. Let us see as what marketing Analytics is all about. Marketing Analytics is a process of measuring and analysing marketing performance so as to check the effectiveness of …

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Pre-Term Week at FIIB

The two weeks long orientation program came to an end on 21st June and our regular classes began from the 23rd June. The induction week gave us some good insight about the PGDM curriculum that is being followed at FIIB. As students, we came to understand the ethics and core values of the Institute. It …

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