Author's details

Name: Sugandha Arora
Date registered: July 17, 2012

Latest posts

  1. FIIB prepared me for my Dream Company!! CRISIL — December 11, 2013
  2. NSE: Live In Action — August 12, 2013
  3. Gift of Life – Organ Donation — July 4, 2013
  4. India: Stuck in the Meadows — June 19, 2013
  5. Up Close with Walton College of Business — May 24, 2013

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FIIB prepared me for my Dream Company!! CRISIL

It was a cold Tuesday evening, when I was returning from college, my phone rang and it was from FIIB Corporate Relations Cell (CRC) which is primarily responsible for our placements. They called to congratulate and inform me that I was placed in CRISIL. CRISIL is a global analytical company, but more importantly which is …

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NSE: Live In Action

On 23rd of July 2013, FIIB organized a visit to the National Stock Exchange (NSE), one of the largest stock exchanges in the world (in terms of market capitalisation), and the largest in India. The visit acted as a catalyst for us, the students to relate the class room discussions to the market and also …

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Gift of Life – Organ Donation

How do you feel when you have to wait in a long queue to buy or get something that you really want? Like waiting to buy a movie ticket in a long queue or what if it was something you couldn’t live without? Isn’t it really frustrating and annoying? That’s exactly how a few people in this world …

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India: Stuck in the Meadows

Not that I’m a true patriot, but I love my country a lot. May be it’s the mesmerizing Himalayas or the delicious Indian Punjabi food or even the entertaining (at times silly) Bollywood!! But now, after working for two months in the banking sector, I realized; there’s more to life, more to discover, and hence …

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Up Close with Walton College of Business

“Atithi devo bhava”, (Guest is God) It was exactly by these words with which we welcomed the Sam Walton College of Business students to our campus (FIIB, New Delhi) on the 18th of May 2013. FIIB in collaboration with Sam Walton College organised a very interesting cross-cultural interaction opportunity for the students home and abroad. With the …

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“Be the change you want to see”

“Be the change you want to see” These golden words were said by Mahatma Gandhi. So what is the change that we want to see? Someone wants to uplft the poor, or someone wants to make the world safe for women so as women climb up the corporate ladder, and even eradicating child marriage, child …

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FIIB finds solution to “Branding Challenges”

FIIB finds solution to “Branding Challenges” “If you don’t see yourself as a winner, then you cannot perform as a winner.” – Zig Ziglar The route map to the exciting exploration into the fascinating world of Marketing starts here at FIIB. Branding was first used to differentiate one person’s cattle from another’s by means of …

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Tracking Creative Boundaries

“Creativity is just about connecting things”- Steve Jobs, These are the words of a great visionary, who created a big business empire by implementing just a small idea. “Tracking Creative Boundaries” by Ms. Eliza Hilton, from Flow India, was exactly aimed to implement this thought i.e. to bring out the creative side of people. Ms. …

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Marketing Flu- Viral Marketing

Given a chance, most of us would refrain from making payments. These days almost anything and everything requires big money, be it marketing, advertising, selling etc. Marketers sensed the invasion of Internet in today’s youth and this led to the emergence of Viral Marketing. As the name suggests, ideas, thoughts products and all spread like …

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Funny Breaking News

BREAKING NEWS!!! What is the first thing that hits our mind when we hear these words? That may be there has been some important event has taken place of which we must be aware of. I would like to share some news items that I came across on some very renowned Hindi news channels and …

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