Category Archive: Corporate Communication

Apr
01

The Wonder Woman 2.0 — Managing corporate and personal spheres with aplomb!

Saving the world and balancing work and home is something which we are yet to witness about Wonder Woman in the DC Universe. But, here we have someone for you who has balanced her life in both aspects (and how!) and proved that if one has the passion to drive things forward, no situation or …

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Mar
27

Meraki over the years – What has changed?

2020 saw the 9th edition of Meraki. Meraki is FIIB’s B-Plan competition that has been designed to provide entrepreneurs with a real-world experience to fine-tune their business plans and elevator pitches to generate funding in order to successfully commercialize their products. This platform helps students to express exceptional venture ideas.  Every year Meraki receives entries …

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Mar
24

No matter where you are and what you do, your attitude determines how successful you actually will become

Tell us something about your journey in FIIB. What made you choose your specialization? “My journey in FIIB was fabulous. The professors I had in my time were great guides. There were obviously several students in the campus and they came from different backgrounds. It was fun interacting with them. I learnt many new things …

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Mar
24

The market requires people who are creative as well as dynamic!

Tell us something about your journey in FIIB. What made you choose Marketing?  “My journey in FIIB was simply wonderful. I still miss my professors and the friends that I made here. In fact, that time was the best part of my life. I wish to relive those days again and again. I opted for …

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Mar
14

Fitness Is The Best Shield For All Diseases. Know How!

The world leaders are determined to do ‘whatever it takes’ to combat CoronaVirus, and they hopefully will. But at times small and simple steps towards a healthy living actually help us in making a big difference in our lives as well as in the lives of others. Having good health and immunity as a shield …

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Mar
06

Lean, Dynamic and Flexible: Keywords to Create Highly Effective Business Plans

The strategic core of a good business plan reflects the viewpoints of the market, explains the business opportunity clearly, identifies the market intended to be served and outlines how the entrepreneur plans to pursue and convert the opportunity. Add to it the management team and its unique disposition, resource plan that would help in achieving …

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Mar
03

Using IQAC Processes to Build a Culture of Institutional Excellence at FIIB

Academic institutions thrive on the success of their students, which is built around their all-round capacity-building. And when institutions are technical-professional in nature, which business schools are, success is measured by the employability-skill-building of their students – how job- and career-ready they are when they graduate. This however does not mean that a management institute’s …

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Mar
03

Taking on Google’s ‘Build for Digital India’ Challenge – FIIB’s Rashi Rathore guns for Empowering the Visually Impaired

“Challenging yourself to learn something new without losing the focus of the purpose, is what brings you closer to innovation.” – Rashi Rathore, FIIB Student, Batch 2019-21 It is often said that ‘Innovation is the process of uncovering unsolved problems that are worth solving’. But, what exactly drives innovation? A positive mindset, zeal to go …

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Feb
28

Beyond A Traditional MBA: The Evolving Curriculum and Teaching Pedagogy @FIIB

“Do you ever think what happens when a Business School extends its approach and enables the future of work dynamics into its curricula? The 21st century workplace is fast-paced and thus requires disruptive talents who are ready to push the paddle and constructively utilize the power of their evolving business to make the world a …

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Feb
17

Engaging with Consumers on Social Media — A Key to Influence Consumer Behavior and Augment Sales

In this age of technological advancement and disruption, social media has transformed the communication patterns of consumers as well as the marketing communications strategies of organizations by changing the dynamics of the relationship between marketers and customers. Though companies have started using digital marketing communication tools to promote their products in the competitive online markets, …

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