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Jan
09

How Can Design Thinking Help Your Business Strategy?

How many times a week do we attend meetings that discuss organizational challenges and ways to solve them? How many times did we actually think that we found solutions to these messy problems only to see them crawl back at our office desks? It’s frustrating, isn’t it? These problems range from improving customer experience to decreasing cart abandons to enhancing employee engagement to improve reporting formats – pick your poison.

Sadly, many approaches to problem-solving overlook various important factors. Problem-solving is at the core of any business, your products solve problems of your consumers, your processes solve your organizational problems. Both need timely innovation to create sustainable competitive advantage for your business. In this process, you’ll encounter certain challenges that are complicated in nature as they involve a diverse set of people, processes, and perspectives. Design Thinking is that rock-solid methodology that helps you get there.

Design Thinking circles back to the most important aspect of any organization – humans. Organizations are made of people, and they aim to solve the problems of people, hence Design Thinking teaches you to learn and apply human-centred techniques to solve problems in a creative and innovative way. Instead of focusing on parts of the problem, Design Thinking challenges you to think about what a solution would look like for the whole problem while focusing on the people who the problem affects. Keeping Design Thinking at the core of your strategy allows you to create a culture of being user-centric. And yes, it works for big or small organizations.

Here are some ways Design Thinking  enables your employees

  • Encourage asking more questions
  • Help identify problems better
  • Train to look at various perspectives of a challenge
  • Train to find the root cause(s) of the problem
  • Develop customer-centric thinking
  • Match outcomes and objectives
  • Enhance innovation and creativity
  • Encourage practical testing of prototypes
  • Implement an iterative problem-solving model

One of the key elements of Design Thinking is to think and ideate – it allows critical thinking, lets you organize information and ideas from a user’s perspective. Companies like Google reserve 20% of their employees time as thinking time. Even for smaller organizations, innovation has now become essential to grow, but Design Thinking is not a wonder-machine that can solve problems in a day. Design Thinking is an iterative process, and it takes time for your employees to start using it at work daily. That is why we recommend a Bootcamp that helps them understand the importance of Design Thinking, the essentials of the process, and how to inculcate design thinking as a way of life.

Since Design Thinking streamlines the way you innovate and problem-solve, soon it becomes a core strength to your company, slowly transforming into your sustainable competitive advantage. Such competencies are hard for your competitors to imitate, thereby building you a market share that sustains longer! So, what’s stopping you from implementing Design Thinking at work? Write to us at ceeinfo@fiib.edu.in to know more about how you can start.