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Oct
05

Learning Marketing Strategies at FIIB Marketing Fair

National Marketing Conference (NMC)  dealt  with  informative discussions among experts in the panel including an inspection of how it is possible for business schools to teach the subject of marketing from contemporary marketing perspective in  a way that the relevance and quality of teaching and research in marketing practices become useful to business community, faculty, and the students.

On Sep 9th 2017, NMC was held in our college that made us learn various marketing strategies from two sessions. In the first session, I learned through the discussions and paper presentations made by the marketing professionals. Whereas in the second session, I learned how to apply these strategies as FIIB gave the opportunity to the students to present their stalls in the Marketing Fair.

Marketing Fair gave me the opportunity to present my creativity, recreation, knowledge skills all together through Marketing stall where I sold unique products and experienced the idea of being a marketer personally. FIIB campus is one place which gave us the platform to show our specialty. I along with team members presented a food stall named as “Korean Pat Bingsu”. Patbingsu is a popular Korean shaved ice dessert with sweet toppings that includes chopped fruit, condensed milk, fruit syrup and red beans.

I followed the” Marketing Mix” concept for our food stall which consists of 4Ps and they are:

The first important thing is the unique food provided by my stall i.e. two Korean dishes i.e. Patbingsoo and Kim Bap also known as sushi and other than that I also provided food items like red sauce pasta, muffins and choco truffle pastries. All these were homemade by me.

Pricing of our food items were dependent on the various items I was providing like I sold Patbingsoo at Rs.30/plate and Pasta at Rs.40/plate. Major consideration in my pricing is the costing done on the basis of the crowd we were having.  I got the opportunity to present myself as the marketer and supply my food products in the college campus through our food stall and sold food items to everyone present at campus including teachers, students, and the guests.

I promoted my stall by doing social media advertisements through Facebook and Whatsapp, pasting pamphlets in the college corridors & canteen and informing people about my stall in my network.I focused on building relationships with my customers instead of trying to just sell them my food items. Customers who loved my items had spent more on our stall by tasting my food items and taking those items along with  them for their families.

Student Blog Entry by:

Sujata Dubey, Class of 2019