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Jun
05

Making the FIIB MBA Market Driven

FIIB Unveils its Redesigned MBA for Preparing Data Savvy Managers

Management education has seen its fair share of transformations over the years. If significantly surveyed, we can break up these transformations into stages which run hand in hand with the various technological advancements in different eras. While, the aspirants of business management are out looking to fast track their careers all the way to the top, corporates are in search of career ready individuals who are set to drive their business on a progressive trajectory. The global business atmosphere is in dire need of
the professionals who have premonitive market skills and superior understanding of the future requirements.

World-over top B-Schools are recognising these changes in trend and taking strides in the right direction for developing data savvy managers. However, in India, the response from the B-schools has been slower and piecemeal. Most schools have responded to the rapidly changing needs of the industry through the introduction of specific elective courses in the curriculum. Only a handful have made large scale changes that will eventually lead to thriving careers for students in the wake of the digital disruptions that are changing the 21 st century workplaces.

FIIB is one such B-School. Committed to producing business leaders that can meet the world-scale challenges of the 21st century, FIIB, is reinventing its MBA curriculum with the demand of time and being in sync with the future progress. FIIB, as of late finished up a comprehensive exercise to investigate the amendment of its courses. A conference of industry experts was conducted at FIIB so as to receive valuable inputs from the recruiters about the challenges in the current industry and the demand of tomorrow. This round table conference at FIIB was attended by of experts from dotConverse Social Media & Online Marketing, Genpact Dassault Systemes, Supply Chain Consultants, Axience, Ericsson, DTDC, Quatrro Global Services, InnerWave, andFractal Analytics.

In the words of our Executive Director, Ms. Radhika Srivastava at the opening session for the curriculum deiberations, “Businesses are questioning the relevance of MBA education and hence its graduates given the digital disruptions that are taking place currently. Data is surging through organizations presenting seismic opportunities and challenges for growth. These changes require a completely different skill set irrespective what functional area, sector or administrative role that one is involved in. While working together and communicating effectively are still the most important employability skills, there is a strong demand for students’ abilities to turn data into insights, and hence enable evidence-based decision making. This calls for a highly evolved sense of thinking and problem solving, exposure and comfort in use of relevant IT tools to analyze big data sets, as well as a multi- disciplinary approach. As businesses reshape, so must the B-Schools.”

The Deliberations
The discussion with the industry experts guided us to the conclusion that the data analysis is the demand of the time and is thoroughly applicable in all the specialisations. Analytical reasoning and sound technical knowledge of data manipulation has made its way through every business, small or large and holds the key to be successful leader- manager. The globalised world has relatively become smaller through the means of advanced communication, which has resulted in a humongous amount of data generation. This data is uniquely relevant in every organisation and the information generated on its analysis holds the key to: predict customer trends and behaviours; increase business productivity, and drive effective decision-making.

The discussion panel unequivocally emphasised on the pertinence of integrating Business Intelligence and Data Analytics into the full time program for every specialization. The highly statistical analogy from the industry experts and the discussion with the core academic committee of FIIB shaped the implementation to follow up in three steps: Firstly, bring data driven thinking and exercise which uses insights from data processing in each domain’s course; Secondly, integrate specific tools in maximum possible courses; and lastly, offer cutting-edge, innovative specialization courses that are developed and taught by practitioners.

The Outcomes
We are all set to start a new academic year with our 24th batch and are ready to deliver our new core curriculum to these 180 students. In the new core, FIIB has introduced seven new courses with each of them adding structural and practical values to classroom courses in
every specialisation.
Demystifying Analytics, Visual Storytelling, IT Tools for Managers, Big Data Ecosystem, Predictive Analytics are some of the new courses that the students will be taking this year. Each of these courses have been developed under the guidance of some of our highly valued recruiting partners and experiences visiting faculty. These include practitioners from companies such as Mobiquest, Oaknorth Global Pvt. Ltd, Girnar Software, Moolchand Hospital, Kelly Services, Bharti Airtel Ltd, S&P Global, Amriprise Financial and Universal Data Solutions.
FIIB has been always quick on realising the essentials which benefits the career of its students, and this set of discussions confirmed that we have been on the right track since quite some time. Introduction of Business Analytics as a part time program was one of the first steps in this direction, and now with the collaboration with IBM for certification in Business Intelligence and Data Analytics since 2016, FIIB has converted its baby steps into leaps against all bounds. Executives from various reputed organisations such as Moody’s Analytics and WNS are already pursuing our part time program at FIIB. FIIB has also received “Best Academic Input in Business Analytics” at 25th B-School Affair & Dewang Mehta National Education Awards in November 2017.

FIIB has embarked on a journey with an arsenal full of career options to create enhanced employability for its students with exponential outcomes. Through our new analytical, data-driven approach to all coursework, the faculty bench strength, business success of our alumni and ambition of our students, we are confident that our programs will not just keep pace with the changing needs of business, but anticipate and contribute to that change through innovative research and education. As Ms. Srivastava explains this further “At FIIB, we are reinventing ourselves through a complete curriculum redesign with a focus on preparing students for the challenges of the current world-of-work. Skills are easy to impart, and therefore in many ways an education that just focuses on skilling has become a commodity. What’s more important is the focus on developing the right mindset. A mindset that is entrepreneurial in nature; We are focusing on designing learning experiences for students, as exposed to strict courses. We’re looking at collaborating both internally across our faculty and externally with the industry to deliver an education that makes the students employable and ensures that they drive growth in their careers as well as the organizations they are engaged in. We are not just trying to make incremental changes; we are working to disrupt business education such that it is relevant to the needs of business and society.