Sep
20

Volunteering As A Path to Employment: My Involvement in MBA Conclaves

Apart from your regular lectures, getting involved in campus life will add greatly to your MBA experience. I entered into FIIB for completing my Masters with this mindset and since then there was no looking back. All the time I’ve spent here mostly boils down to one thing: turning every single volunteering experience into a learning opportunity, and utilize that knowledge bank for career success when the right time comes.”

While planning to take admission in FIIB, I heard that this place is a pool of opportunities for those who desire long-term career success. And, the only two things as a student I needed to bring with me: my determination and zeal to learn. Today, when my two-years of living the MBA dream are about to complete – I must say whatever I heard, in the beginning, wasn’t just a marketing pitch, but a truth that I experienced every day spent here.  

From attending ITC Youngistan’s training session to working on a Literature Case review closely with Prof. Arpan Anand for International Management Conference (IMC) to interning at Hitachi for CIP, I have filled my experience bag with so many worthy opportunities. But, the major opportunity came to me when the whole class was asked to create a page on any social media platform as our Digital Marketing class assignment. To complete this assignment, I’ve created ‘Travel_Wander_Repeat’ page on Instagram and started posting pictures of my travel experiences. 

It was my third semester at FIIB and also the time when I met with my passion for blogging for the first time. I still can’t reconnect the dots and answer myself when an assignment from Digital Marketing class had become a passion for life. After this realization, the chain of opportunity has increased exponentially for me. I volunteered for blogging very first time during the Sustainability Summit happened to be in the year 2019 and after that, I started volunteering in almost every conclave and events held at FIIB.  

Now, I call myself a passionate blogger who has the ability to curate nice words and weave stories around a brand/product. And, undoubtedly, this ability of mine that I’ve unleashed here at this place is enhancing my chances to land a good job every day. As an MBA student I acknowledge my institute as this place has truly challenged me to achieve my potential and offered life-changing professional experiences to me. 

—————

In her words, she had no idea how important this assignment activity would prove to be to her career in Marketing. Anivesha’s page now has a total of 1300+ likes for which she thanked her Faculty and FIIB every day. 

Sep
19

You Are The Architect of Your Career

How do you describe your journey at FIIB and beyond

“I started my MBA journey with high aspirations for my future, and FIIB gave me the right platform to grow. I wanted to make sure that the 2 years, I spent at FIIB are enriching as I grab every opportunity to become a better manager that came my way. I was the co-head for two student clubs at FIIB, one of which is Cue – The public speaking club. When I joined college, I was very shy and had problems with public speaking, which is why I took upon the challenge of heading the public speaking club. I made sure to participate in all co-curricular activities that groomed me for my future career. I have interned with companies like Aditya Birla, Axis Bank, and Paper Boat etc, and by the end of the 2 years, I was awarded the R K Shrivastava Allrounder award, got 2 placement opportunities, was the co-organizer for the first ever TEDxFIIB. I saw myself transform from a shy kid to a confident person, thanks to both my faculty and the opportunities at FIIB.”


What were your expectations from your career, did they differ from reality?

“I have chosen Marketing as my specialization as I am passionate about various marketing strategies, and the reasons behind consumer behavior. I got my campus placement from Berger Paints as a Sales Officer, although I enjoyed the field interactions with B2B clients, I have always felt that I could do much better if I worked in Digital marketing. I used to blog during my college days and had also done a Digital Marketing certification from Google which helped later to switch my profession. Later, I joined Vivo in their Digital team and have been happily working there so far. In fact, I am also in the run for best employee of the year. This decision hasn’t been easy, but it was only possible as I learned persistence and flexibility at FIIB. “

“…FIIB has given me so much, and I am sure it keeps on giving to students like me year after year!”

How do you feel coming back to FIIB?

“I have always felt home at FIIB, I couldn’t attend the second version of TEDxFIIB but when I came here and heard from people about the brilliant speakers, TEDxFIIB hosted this year, I feel proud that I was a key part in starting the TED tradition at FIIB. I miss the fun times I had here, some of my fondest memories are getting B-Involved badges level after level from prof. Kirti and exploring Delhi with my Sam M. Walton College of Business counterparts during the acculturation program at FIIB. I came here to meet my faculty and say thanks for shaping me into what I am today. FIIB has given me so much, and I am sure it keeps on giving to students like me year after year!”

“FIIB gives you creative spaces to think, especially the library and reading room, go ahead, dive into that Harvard Business Review or take that online course that will give you an extra edge”

What advice would you offer to students who take #NoHypeMBA at FIIB?

“In addition to the classes you talk, you should also work on developing your personal and professional fronts. Be curious, explore things that scare you. If you feel a big challenge – that statistics test or that public speaking presentation is something you can never do, go ahead and still do it. Fail, but learn, and then succeed. FIIB gives you creative spaces to think, especially the library and reading room, go ahead, dive into that Harvard Business Review or take that online course that will give you an extra edge. Build your industry connect, rev up your LinkedIn, you’ll soon be where you want to be! ”

Sep
18

Attitude is as Important as Aptitude

Why did you choose a career in Sales? Describe your journey.

“I have always been a people person, I knew I could leverage this skill in my career, that’s why I chose a sales career. Building a career in sales isn’t easy, you need to be passionate and persistent, there would be many ups and downs which you need to be prepared for. I had a fair idea, how I want my career to be. During my 2 years at FIIB, I have learnt the core concepts of management. In addition to classroom learning, I used to participate in extracurricular activities which have later helped me strengthen my career very much. I started my journey with Gati as a sales executive, within a year of joining, I got a chance to visit Singapore, It was an enriching experience. After two and a half years at Gati, I moved to ICICI and I have been working there as a branch manager since the last 15 years. All the while, there’s one thing that kept me growing in my career – willingness to learn, and a never-give-up attitude”


What were your expectations from your career, did they differ from reality?

“No doubt, sales is one of the few careers that pay you really well, if you’re great at what you do, but that doesn’t mean it’s easy. Having decided my career path, I was prepared for hardships, rough days, and a lot of rejection.  During my MBA, I was particularly interested in the entire business management process. Faculty at FIIB taught me that attitude is as important as attitude, if you want to succeed in the corporate world. Following that advice, I started being level headed and analyzed situations without losing my cool, it helped me a lot, I started my corporate journey with Gati. My communication and people skills helped me initially, and slowly I figured out the trick to being a great sales executive – patience and a genuine need to understand your customer. 15-16 years later now, when I am at work – I remember this everyday.  “

“…Faculty at FIIB taught me that attitude is as important as attitude, if you wanted to succeed in the corporate world.”

How do you feel coming back to FIIB?

“There are many fond memories associated with FIIB. I remember FIIB as a serene campus that provides everything you need to fulfill your aspirations. If something at FIIB has changed, I feel it has changed for the good. I find a lot of people recognize FIIB and for good reasons. The industry connect, the curriculum, and the attitude of students come up frequently, when I interact with the people of corporate. It seems like yesterday that we rushed to classrooms for early morning lectures, and taught each other in a frenzy of upcoming exams. In the students that now roam across the halls with eager eyes, I see myself and my friends. I want to stay connected to FIIB as much as I can, so I am open to mentoring students and guide them for placements – particularly for those who opt for sales or banking sector”

“FIIB will offer you the right expertise and know-how to become a successful manager, so grab your chance as soon as you get it!”

What advice would you offer to students who take #NoHypeMBA at FIIB?

“Never stop asking questions, whichever specialization you choose, make sure to understand the details in depth. Be curious. In the 2 years of MBA, if you can identify which role/sector intrigues you, do everything you can to score that job. FIIB will offer you the right expertise and know-how to become a successful manager, so grab your chance as soon as you get it!”

Sep
17

The Place I Always Call Home -‘Recharging’ at FIIB

What brought you to FIIB and how does it feel coming back?

“I have come to Delhi from Hyderabad for a meeting, on my way from the airport, I realized my laptop ran out of battery, I couldn’t think of any other place than FIIB and I came here to recharge my laptop and eventually myself. Now that I’ve come here, I realized what I’ve been missing all along – the familiarity of these walls, the still silence of FIIB library where we spent so many hours preparing for our exams, and the sense of belongingness that has gone missing in the corporate race. Some of my favorite memories of FIIB  include Prof. Santosh Sood, Marketing Professor who helped me and guided me, also the college visit to China with all the Classmates in the year 2012. The campus has changed quite a bit but the essence still feels the same. FIIB was always well known for being market relevant, and analytics woven curriculum is what FIIB being spoken about in the industry now.”


What were your expectations from the career path you’ve chosen, did they differ from reality?

“As a student, I always had an interest in aviation and aerospace, I also had a knack for management – I have always wondered whether I’ll find a job that will help me pursue my passion as well as fits my skills, and if I would, would I enjoy it? Having an FIIB MBA helps, what I’ve learnt in my classroom about logistics coincided with what was expected in the real world. FIIB and it’s alumni network helped me a great deal in getting my first job. That’s why stepping into my career, I knew the world had great plans for me – Throughout my career, I have worked with various companies in aviation logistics, and I have been travelling for my job since the last 3 years, what more could I have asked for?“

“Having an FIIB MBA helps, what I’ve learnt in my classroom about logistics coincided with what was expected in the real world. ”

How are you managing your personal and professional life?

“I work in Hyderabad, my family stays in Bangalore, and my jobs have been taking me all around India and the world. Sometimes, it becomes difficult juggling personal and professional lives, but that’s also what makes me good at prioritization and time management. When there’s work calling, I answer, but after hectic travels, I take a break to spend time with family too. Between loving people who make me what I am and what I do, life’s been a wonderful ‘journey’ so far!”

“FIIB has strong recruiter connections and can introduce you to your dream career, all you need to do is be sincere about your career and leverage the network you are a part of”

What advice would you offer to students who take #NoHypeMBA at FIIB?

“Be  open to the location and companies you can work for. Update yourself on the current affairs and the industry news you want to work. Work on your LinkedIn Connections for your future.Connect and network with the industry speakers that come to visit. Make use of the alumni network you have. Lastly, pay attention to out of class activities, they develop you as an individual. FIIB has strong recruiter connections and can introduce you to your dream career, all you need to do is be sincere about your career and leverage the network you are a part of. Success will follow you. Good luck for your future!”

Sep
16

Readers Become Leaders – Why You Should Develop A Reading Habit

No two leaders are alike nor their leadership styles. When you look through their traits, you will find few common traits, the biggest of them all – They read, whether it’s fiction, non-fiction, business, or hobby reading. Statistics say that C-level executives of most Fortune 500 companies read an average of 4-5 books a month. In addition to catching up with what’s going on their business verticals, they read a varied range of topics, which make them better leaders. So, reading is your first step to leading

With employers building interpreneurial culture, they are keen to find management graduates who are analytical, up to date with the corporate know-how, and think out of the box. Reading need not be old-fashioned, you can read on your kindle devices or smartphones. Whichever works for you, make sure to read. In case you still have doubts on developing a reading habit, these 5 reasons will convince you.

Reading makes you analytical:

Reading is a great way you can get accurate information on the topics you are passionate about. Reading develops clarity of thought and streamlines the way you approach problems. Reading also polishes your analytical skills and enhances your problem-solving skills. Analyzing a lot of information in short periods of time is a must for leaders.

Reading gives you new perspectives

Reading broadens your perspective and helps you look at problems from new angles. Reading makes you better at reasoning,exposes you to multiple varied cultures, thereby making your thinking much more diverse. You’ll have better insights for leading cross cultural projects and teams. 

Reading improves your communication skills

When you read, especially widely and in depth, you become proficient in language, your vocabulary becomes better, you communicate clearly and concisely. Knowing more words makes you more empathetic, better at persuasion, and brings more precision in communication – all the traits that will make you a good leader. 

Reading makes you imaginative:

A good leader needs to be creative to explore new avenues of business opportunities. Opening a book takes you on a journey while imagining scenarios in your head, kind of makes it your second nature, when you’re working on groundbreaking projects. Read a book, and get creative. 

Reading is therapeutic and you will manage your stress well:

Reading is a stress busting hobby to many. Often people escape the daily grind and relax with a book and a cup of coffee or tea. Reading itself is therapeutic, it calms you down, lets you relax, and transports you to new dimensions. A study by The Telegraph compared various activities like walking, listening to music, and drinking a cup of tea to reading on their respective impacts on stress levels and found that reading works the best. 

Reading at FIIB

FIIB has a library with a vast collection of books, magazines, journals, newspapers, e-books, and other online resources to encourage young managers to read. Apart from the academic books, there is a huge variety in fiction and non-fiction too. Literary fests and exhibitions are regularly organized to introduce the joy of reading. So, have you found your literary match yet? If not, it’s time to head to a bookstore or a library to meet one!

Sep
09

Fundraising For Better Tomorrow: My MBA Social Internship in Healthcare Sector

Akshyesh Arya, 2020 Student of MBA- Marketing, FIIB


“Akshyesh was always active, regular, took interest in meeting the requirements of the project, and many times far exceeded the expectations laid out. He offered ideas that seemed interesting and useful, and proof of the pudding was that he executed these ideas, bringing gains to Amrit, in the long run.”

Dr. Suneeta Sethi, Founder, Amrit Foundation of India

Looking for a promising career ahead in the marketing sector, Akshyesh Arya enrolled in FIIB to complete his masters. Since his childhood, he is counted amongst those students who “see communication as my strength that undoubtedly encouraged me to present myself at places where most of my fellow mates weren’t able to.” Though, Akshyesh has already taken some of the must-have skills along with him, yet “I always find new reasons to enhance my skills at this place.”

My Social Internship Search 

Knowing that “I’m someone who is well-versed with people and their tone, I wanted to work for a foundation where my communication skills make the difference.” While searching for a perfect fit to complete his Social Internship Program, Akshyesh because of his straightforwardness got plenty of choices but none of those was actually fulfilling his quest. While most of his batchmates were happily accepting projects they’re getting selected for, “I was not convinced with the options I had and further planned to wait a bit more”. Luckily, he found one particular email interesting and immediately went to Placement Cell to know more about the internship opportunity. 

The Complete Skill Circle 

When Akshyesh got to know that his application at Amrit Foundation has been accepted, “it was one of the best days of my MBA life as I got selected in an organization where my skills were of perfect use.” According to Akshyesh, the work that has been assigned to each intern was different and yet was somehow linked. So, “we all work together and brainstorm a lot of strategies to link the NGO with its potential employers.” While most of his fellow intern-mates struggled with appointment dates, Akshyesh on the other hand, smartly liaised with as many experts as he could to raise the funds and sponsorships of all the on-going programs at the Amrit Foundation. Every time when someone came up with some new idea or strategy, “I practised not to deviate myself from the scheduled path,” he says. Be it’s his personal network or the names mentioned by the corporate mentor, “I simply reach out to all the experts in my list and many times exceeded the expectations laid out to me.

The Stage of Achievement

I still remember the time when my corporate mentor praised me to go the extra mile every day and came up with interesting ideas that complete the sponsorship requirements of the foundation.” After putting so many thoughts, strategies and skills, Akshyesh have proven himself to be one of those interns who have raised sponsorships to the tune of Rs. 20,000 and linked up Amrit with 7 to 8 potential employers. The only moment that “I couldn’t forget about the Social Internship is when I got to know that I’ve raised Rs. 20,000 within the time span of 14 days.” No experience has ever confirmed the blind faith I’ve on my skills prior to this one, and “that’s why I’m glad to have this Social Internship Program in my MBA.” 

Sep
09

Join the blurry dots of Next Gen Supply Chain – 5 insights that will take your organization forward

From expecting deliveries at least a week after the order has been placed, to being entitled to 1 hour deliveries, I think we all agree supply chain and logistics have evolved at lightning speed. Since supply chain management is the backbone of all organizational processes, there’s a burning need for companies of today to integrate their physical operations with disruptive technology to build ‘Next Gen Supply Chain’ for sustainable commercial success. 

To make it easy for you, we have compiled five major takeaways from the recently-held Opex Conclave held at FIIB:

  • Focus on Real-time analytics

Today’s supply chain spans across continents, as the reach widens, end to end visibility into processes is a must for supply chain management. Many organizations have adapted analytics dashboards and business intelligence solutions for better efficiency. By comparison, descriptive analytics tell you ‘after the fact’ insights, while real time analytics will help you fix problems and make decisions in real time. Further, it’s also not just about analysing data, the organizations should train their managers to understand these real time analytics and use them to make better decisions in terms of procurement, logistics, operations, and distribution.

  • Don’t use a one-size-fits-all strategy for distribution channels

Among the relatively less-discussed aspects of supply chain management is also the significance of distribution channels. While the important role of distribution channels in all businesses cannot be denied, most businesses are known to adopt a rather inconsistent and ad hoc approach towards their management. This short-sightedness can be particularly harmful to B2B companies, like those involved in selling technological solutions, where a major portion of the job begins, not ends, after selling, In B2B companies, the efficiency of the distribution channels comprises not only aspects like reach, stocking and finances, but also others like site surveys, providing solutions and demonstrating how they work, etc. You can also leverage channel partners through training them to create value addition in pre-sales and post-sales. Further, Information relating to existing products, trends, customer-feedback, strategy on sales and methods, is available from distributor channel partners. They can even provide crucial information with which you either make or break a sale.

  • Master the basics of Master Data Management

Master Data Management can be understood to include electronic data interchange (EDI) for the flow of the documentation (purchase orders, delivery challans, invoicing from suppliers), the global data synchronization network (GDSN), which provides a data pool to ensure that the product and the information pertaining to it are well available in the market, and the standard operating processes (SOP), which would include areas like item creation, item maintenance, cross referencing, pricing, promotion, etc.

GSDN helps improve consumer experience and sales. Big retail chains like Wal-Mart have separate teams to undertake MDM for each of their sections. Similarly, SOPs are required for each and every level of the movement of goods, and for this, various departments of a business need to be aligned.

  • Focus on procurement, warehousing, and advanced inventory planning

While procurement as an aspect of supply chain management is well known, what gets challenging is achieving a high degree of efficiency in the domain. Most companies are still using MS Excel, Outlook and PowerPoint for warehousing and inventory planning. The organizations need to upgrade to much smarter ways of handling situations where the movement of personnel, goods, machines, etc could be measured in seconds in a warehouse. That will also require well-trained people with flexibility and passion. They need to be honed in specific traits and technology to make the process more efficient.  Using predictive analytics and demand forecasting, advanced planning of inventory needs to be done at organizations where distribution time plays a key role in the business

  • Build effective safety, security, and communication

Very critical to the proper functioning of supply chain and distribution channels is safety (fire alarm systems, fire suppression systems, sprinklers), security, and communication. This also makes other equipment manufacturers (OEMs) crucial to the domain, and together they often determine whether or not a particular sales deal will materialise or whether there will be loss of future sales.

Modern day communication devices also serve wide purposes, for example, the CCTV camera cannot just be used to record, but with the help of artificial intelligence, it can also be used to issue alerts in real time, thereby providing a definite edge to the product being offered. But these are expensive and require proper maintenance and protection. Similarly, public address systems can also be used to monitor and correct the goings on, removing confusion, directing personnel, etc.

Sep
09

Towards Rural Employment: My MBA Social Internship in Handicraft Sector

Chetna Mahajan, 2020 student of MBA-Marketing, FIIB


“Our experience with Student-interns from FIIB over years is exemplary. The interns display a systematic, pro-active and innovative approach to problem identification and solving.”
Satya Prakash, Project Director, IndhaCraft Literacy India

The whole idea of getting enrolled in a reputed B-School like FIIB to complete my masters evolved through this one word: Employment. “I mean that’s what we were taught throughout our adolescence which is true as well.” The first two months time-span here at FIIB “introduced me with a new term ‘experiential learning’ that undoubtedly changed my mindset and opened new doors of opportunities in my way to find employment.” 

Community as a Backbone

Continuing higher education to prosper one’s life targets seemed quite a possibility when “I found myself surrounded by faculty mentors who passed on new learning with every lecture, batchmates who never stepped back in helping each other even when the bond wasn’t very friendly as yet, seniors who happily extended their support from ‘you can borrow our past reports’ to ‘we can help you turn it into a good report’.” Community wasn’t more than a word with good definition until “I stepped in here where everyone carries different interest yet passionately helping each other to fulfil their life visions.” 

The Pathway of Life Target

Around the time when the 2020 batch was about to complete their 9 months at FIIB, Chetna was pretty aware of some targets she had to claim in order to achieve her longer life target. Tracking a perfect foundation to do her Social Internship Program was “the biggest target of all as I wanted to be a part of NGO that was actively working on offering employment to others in one way or another.” After thirty email notifications, fifteen application forms, and one satisfactory update, she finally fulfilled her dream of taking up her social internship at a place that did help others to earn a livelihood. 

Crafting a Livelihood

Handicrafts are not just a way to preserve India’s history and culture but practically the backbone of many artisans. “It is something that I wasn’t aware of until I got selected in Literacy India for my social internship.” Crafting beautiful artistic handicrafts is actually a way to earn a livelihood for many of the rural residents here in India but they’re unable to reach out to their potential clients due to the lack of quality marketing collaterals and advanced skill requirement of the modern era of marketing. 

As assigned by the corporate mentor, “I was responsible to conceptualize and create quality marketing collaterals and strategies that will help those artisans to display their work at exhibitions and in front of corporate clients.” This was the moment when everything seemed like a nicely weaved story to “help me reach my desired target by providing a way out to employment and happiness to set of people who are skillful but not tech-savvy.” Though the task assigned was not that simple, Chetna to up and went through every possible path to make things happen and provide the artisans with the smiles they deserved. 

“I studied the handicraft product range and did a thorough research of the products available in the market,” she says. To complete the assigned job, she not only brainstormed with her corporate mentor but also applied the lessons taught by her professors in the classroom. In her quest to design appealing marketing collaterals, she recalls “we as a team shifted our perspective from just designing to looking at things more comprehensively from the positioning, packaging, distribution, and pricing of different products,” which helped us garner the attention of many potential clients.

Sep
07

Unleashing The Tactics of Community Engagement Through My Corporate Internship

Kamakshi Srivastava, 2020 student of MBA-OB & HR, FIIB


“Kamakshi has been very dedicated and inquisitive. She never backed down from challenges even being a fresher/intern which I believe will help her reach the epitome of success. I really appreciate FIIB management for inducing such instincts in the students.

Ms. Manpreet Jangra, HR Lead (Talent Acquisition and Celebrity Brand Management), BFG’s Digitally Next, New Delh

Certified in Employee Engagement by LinkedIn Learning, Kamakshi Srivastava, 2020 student of MBA-HR, always finds herself fascinated towards the role of people management in organizations; how inclusive culture sustains a diverse and engaged workforce to drive maximum growth. In her quest to manage a community to fulfil similar fascination of hers one day, she decided to “continue her studies” and took admission at FIIB. 

Home to desires

Kamakshi shares a deep bond with people around her and always stays keen to learn the kind of activities going on around her. Recalling her decision to enrol at FIIB, she says, “At the start, I wasn’t pretty much convinced with the decision I took but the pool of volunteering opportunities I got here proved to be the real game-changer.” According to her, the type of guidance she received from her faculty mentors were worth the desires she carried. Step-by-step in the volunteering actions, “I got a new identity that perfectly complemented the kind of attitude an HR intern should take with herself into a corporate internship.”

The Internship Search

Unlike other students of my batch, “I never thought about some dream organization for my corporate internship, instead I did think about lots of learnings that my internship must fulfil.” It was a time when half of my batchmates were already talking about the organization they’ve got selected in. And, “I was just thinking whether the organization offering me corporate internship will fulfil my long-list of learning or not.” Fortunately, a notification hit my inbox declaring “I got selected in BFG’s Digitally Next where I will be strategizing mostly on accelerating the pace of better and smooth functioning of the organization.

The Real Management Juggle

On the very first day, Kamakshi’s corporate mentor briefed her about the company’s background and operations and instantly asked her to join all the groups (related to job postings) on social media like Facebook, LinkedIn, etc. Following the responsibilities she was assigned to, “I was asked to prepare the job postings for certain job positions on the consecutive days.” Right from doing quick research on the evolution of social media campaigns to developing content for their social media campaigns – “I helped the organization to discover the perspective of a third person and undertook all the HR related activities to bring in a fresh pool of ideas.

Research and curation were not only the two big tasks “I’ve done during my internship time,” she says. “The start of the second internship month brought in even more surprising learnings for me as “I was assigned with a professional email Id to undertake all the office-level communications.” According to her corporate mentor, she was working on three very important HR areas and thus, “I was responsible for developing an entire recruitment plan for the organization.

The Internship Takeaways
The road to learning has never been as easy for anyone as it was for Kamakshi. “I would’ve not been able to extend my list of learning if it was not about the trust and responsibilities I was accorded in the first place.” She takes pride in saying that her mentor assigned her with the important marketing-oriented work of maintaining and updating the online reputation management of two of their clients. Other than this, “I was made the admin of all the official Facebook groups and pages run by the organisation,” which shows in itself the kind of asset she had become for the organization during her internship.

Sep
07

Balancing the See-Saw of Sales And Marketing To Accelerate Growth Through My Corporate Internship

Akchhat Agarwal, 2020 student of MBA-Marketing, FIIB

“Akkchat is result-oriented and is a good communicator. He was great at doing the tasks which my other trained subordinates do. Compared to interns from other institutes, I had the best experience with FIIB and I feel happy about the inputs they give the students.”

Mr. Ashutosh Garg, Assistant Manager, Amul India


One conversation with Akchhat Agarwal and you will know his Sales acumen. He came to FIIB to fulfil his predetermined goal to make a career in Sales & Marketing. Connecting his childhood dreams with adulthood commitments, he says “I am a good negotiator, I like meeting new people, I also knew that one could achieve greater heights with ground-level experience and that’s why I wanted to choose a profile where I could gain good experience in B2B Sales.” 

The Desired Internship Lane

Going into the MBA program at FIIB, “I was familiar that this is my moment to solve the puzzle of B2B sales domain and unleash how the whole Business-out and Marketing-in approaches work in the real corporate world.” While the first nine months of the MBA program offered some great learnings, the time to dive deep into the ocean of experiential learning “knocked at my door the day I got an email from Placement Cell about an internship opportunity at AMUL India.” 

At that particular moment, he says, “I patted myself on my back for the decision I took for my dreams. I filled the internship form as soon as I received the notification and prepared well for my GD and Interview Round.” Akchhat always wanted to travel the path of his dreams, irrespective of the challenges he might face in between, and it was his curiosity to learn every inch of the B2B sales domain that helped him grab the desired corporate internship opportunity. 

The Internship Experience

You must count your days whether you’re spending them to get closer to your childhood dreams. Although, it was “quite hard for me to believe that my application got selected by GCMMF Ltd. (commonly known as Amul),” but now is the moment to take hold of time and make every day worth reliving my dream. “On the first day, we had a briefing session and from the next day onwards we were asked to visit the given market area with the assigned salesperson.” Where the first 15 days went well in learning the basics like Amul products, existing stores, distributing channels etc., the sixteenth day proved to be a real treasure trove for his corporate internship.

On the sixteenth day of his internship, he got to know that the salesperson with whom he was working on the field left the company, and that was the time when “I knew that the real learning of my corporate internship has taken a bigger leap from that instant because I was responsible for bringing all the order from the market and a small mistake would lead me in danger.” The remaining two-and-half months went mostly in “liaising with new and existing retailers, convincing them to start or enhance their intake from the company, and fetching new orders to fill more pages of my diary.” 

The Final & Most-Important Count

After the three months, it was time to say goodbye to the corporate internship and collect the appreciation notes. Before collecting the same, “I wanted to have a quick recap on my work so I looked into my diary and felt good to see the long-list of retailer names turned into potential customers for Amul.” His hard work at Amul finally reaped out the desired fruits for Akchhat when the General Manager of Amul wrote a note of appreciation on official Amul WhatsApp group saying that “Akchhat Agarwal is doing an excellent job in the field!” 

When Akchhat’s corporate mentor, who works as an Assistant Manager at Amul, compared his progress with the previous year’s data he too was impressed. “I was shocked to see the expansion and also came to know that I added the maximum retailers among all the interns,” said Akcchhat, proving that there’s no substitute for persistence.

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