The FIIB Advantage: Akash Patra

What marvelous two years at FIIB. From being an MBA aspirant to being transformed into a business leader, FIIB has played a big role in this journey. FIIB acted as a catalyst that brought positive changes in my personality, broadened my perspective and gave me the ability to think beyond the ordinary. It is the strong management culture and the core values at FIIB that helped me become a sustainable business leader of tomorrow. It helped me to gain a competitive advantage and to excel in my professional life.

FIIB advantage

Direction in a new city

Being from Bhubaneswar, as a freshman at FIIB, I was aware of the tough competition and challenges that Delhi would have in store for me. But, when I actually landed up in such situations, I was rather clueless about what to do and how to do. Had it not been for FIIB, I would have been struggling till now. It gave me a direction to solve challenges and a platform to engage myself in productive work.

Curriculum that made an impact

The rigorous course curriculum at this institute helped me to learn concepts from diverse fields including subjects like Entrepreneurship, Electronic Business Management, and Sustainable Business Practices. It also included a lot of extra-curricular activities to help us relax and develop soft skills like communication, team management, leadership etc. We were also taken for several industrial visits and this gave us a chance to practically learn about the operations & marketing processes of well-established organizations.

Gamut of activities and opportunities

I participated in club activities like debate competition, making best out of waste and so on. What stood out in these simple competitions was that there was always an edge like we did not only have to make best out of waste, we also had to sell it. I was also given an opportunity to volunteer in various conclaves and events that are a regular affair here. Being a part of the promotion team helped me learn the art of marketing and generating a huge footfall for various events. I am thankful to FIIB for acknowledging my capabilities and electing me to handle two clubs together as a Senior Head. I conducted various activities for my clubs and even today I feel proud for all the members who consistently outperformed under my guidance. Once, I also got an opportunity to be a part of Live NDTV program, where I got to interact with politicians and engage in a discussion on “Demonetization in India”.

Faculty and guidance

Apart from this amazing exposure, the faculty at FIIB strives to give continuous support to every student. My faculty and alumni mentors guided me to realize my strengths and weaknesses, allowing me to visualize my potential. I am also lucky to have made some lifelong friends with diverse backgrounds. Together, we learned many things from each other and acted as a helping hand whenever needed.

Career-oriented programs

As freshers, we had no idea about the business market/industry but CMC helped us in this area by providing live projects and internship opportunities from good companies like Paperboat, Axis Bank, Internshala and Birla Sun Life Insurance. I got to learn how to act professional and achieve business targets for a company. It felt so good to practically experiment and implement various management concepts that we have been learning in the classroom.

The best thing about being in FIIB has been the chance to visit Dubai for industrial and university visits. We got immense knowledge about international business and trade, business operations in UAE, along with meeting management students of a university in UAE. I have also been fortunate as I got to be a part of the Acculturation Program organized by FIIB and Sam M. Walton Business School. This was a student exchange program where we met Sam Walton Students from the USA and performed various learning activities together. This made us realize the true importance of cross-cultural communication in this globalized world. We also partied later and this will always be one of the most memorable experiences of these 2 years.

Nurturing talent

I always had a flair for writing and FIIB provided me a platform and allowed me to regularly write blogs on various management topics. I also love reading business magazines in my free time and FIIB library has leading business magazines that helped me stay abreast of current business market trends and developments in specific industries.

As a result of these experiences, I am now a more confident person and ready to take on any business challenge that might crop up. Finally, I am extremely grateful to CMC and FIIB, for helping me grab the post of Marketing Associate with Eldrok, a global leading strategic and marketing consulting firm. It’s the culture of FIIB that helped me groom myself professionally, think out of the box and allowed me to experiment with new ideas.

So yes, I can now confidently say that joining this institute gave me the “FIIB Advantage” which has helped me stand out in the crowd. I am now waiting for the big day of my MBA life i.e. the Convocation Day and looking forward to creating some more sweet memories at FIIB. Last but not the least, I will stay connected as FIIB Alumni and help my Alma Matter to grow even better and better every year.


Animesh perfects trade knowledge with Experiential Learning!

After all the practice sessions of interviews and GDs, Animesh has bagged an incredible placement for himself. He completed his B.E. in Information Technology from Asia Pacific Institute of Information Technology and then felt that something was missing, and that is when he decided to go for PGDM. His father, who is a Chief Booking Supervisor for the Western Railways and his mother, who is a homemaker, both are overjoyed with his posting at O3Plus.

FIIB placements

Fun Fact- Animesh has a passion for driving, and also enjoys Table Tennis and Badminton. He is to be found at the TT table in college during any free time.

When he joined FIIB 2 years back, he had an aim “to gain knowledge and financial expertise that would not only lead to financial growth but also the overall growth of the organization.” With such a bright vision in his mind, he began his journey and overcame all hurdles. For this, he believes that “CMC has been the backbone of our placement journey. From resume building to GD & interview practice sessions, from technical skills to soft skills, the center played a crucial role in our overall development.” He also acknowledges that the “live projects and internships” gave him an edge in the interviews as the company officials seemed impressed with this experience. “There is an immense focus on the practical aspects and on the real world learning experience in our institute and I have always appreciated this.”

Pro Tip- Animesh nicely articulates what he has learned from FIIB and that is “creating, communicating and delivering value to target customers in order to reap high profits.”


How we got over our fear of Public Speaking with Cue Club

 “We must all do theatre, to find out who we are, and to discover who we could become.”

If you haven’t ever performed on stage, it’s quite natural to feel a rush of fear taking over your heart. A lot of our classmates shared this with me (Varsha) and Rahul. We got to know that Cue Club had planned to organize a theatrical performance and there were roles open for audition. The initial excitement took us to the audition room to try out our hand at something new.

FIIB student clubs

A pleasant surprise- we got selected for the play ‘The Return of the Ramayana’. Well, we thought that this experience would be crucial for developing good communication skills, and that’s required in every phase of life. What we also got to know during our practices was the importance of hard work- each rehearsal, each retake taught us the importance of persistence and dedication. As we met new people, we got to learn the art of making new friends. Whenever Radhika Ma’am, our Executive Director gave valuable suggestions to any actor, I personally made sure to note them down to use them for my own performance. So, time passed and the day of our first performance approached.

Something that the two us hadn’t realized through the practices was our deep-rooted fear of public speaking. As we were to go out and perform on the stage, I could feel my throat choking up. At the same time, Rahul had always felt a slight hesitation to talk to new people, and this was about going in front of a large audience seated in a huge auditorium waiting for us to perform. “I thought to myself that I have to be an inspiration to someone out there, I want them to see me and feel motivated to be on stage the next time they get a chance,” shares Rahul.

With our respective public speaking fear and hesitation, we went on the stage and gave our first theatrical performance. After that, there has been no looking back!

Appreciation, confidence, and communication skills are just bi-products of this amazing learning experience. The more important things are a reflection on life and the overcoming of deep-rooted fears. This was absolutely impossible without the support and training provided to us by Cue Club, FIIB. Had they not believed in us, we would not have believed in ourselves.

  • Student Entry by Varsha and Rahul, Class of 2019


Industrial Visit to Bisleri International Pvt. Ltd

F.W. Taylor explained Management as “an art of knowing what you want to do and then seeing that they do it in the best and the cheapest manner.”

To understand the process of management, we not only need to study it theoretically but also practically. To give us a practical view of the management process, an industrial visit to Bisleri International Pvt. Ltd. was organized by FIIB. Industrial visits are truly the easiest means to give students an insight into the internal functioning of a company.

Bisleri industry visit

On this visit to Bisleri International Pvt. Ltd at Sahibabad, New Delhi, we were accompanied by our Prof. Ferojuddin M. A. Khan. Bisleri International Pvt. Ltd is an Indian beverages company which is best known for its packaged drinking water. Bisleri was founded by Signor Felice Bisleri in 1965 and holds 40% market share in the Indian packaged drinking water industry.

It was an eye-opening experience overall. We got to meet microbiologist Ms. Geetika Guru from the Quality Control department, who introduced us to the company and explained its history. She also described in detail the different product lines in which the company operates, complete processes from manufacturing to finished goods and about the various Corporate Social Responsibility (CSR) projects being carried out to serve the public. After this informative session, we were provided with masks and hair caps and then taken on a tour of the plant. During the tour, we carefully observed and took notes of the operations being carried out to convert the inputs into consumable products. Further, we visited the laboratory where quality tests are carried out to ensure that the best quality reaches their customers. Personally, I am really impressed with what Bisleri believes- “Water is safe to drink only if it is 100% safe to drink”. Lastly, we were educated about the company’s contribution to ensure water safety. Another thing that really made an impact on me would be the CSR projects done for rainwater harvesting to moderate the underground water table.

We all found this trip to be extremely educational and useful, as I was able to connect the dots between what we read in books and what happens in the real world. This learning experience has been immeasurable for all of us. Post this visit, we have been able to understand operational processes, brand marketing and managerial concepts at a much deeper level.

The learning process did not get over with our visit, as after coming back, Dr. Sharad Chaturvedi helped us understand the principle of operational management used in Bisleri plant which was quite fascinating and educative for all of us.
I feel really happy to be a part of FIIB as I received an amazing industry exposure experience.

  • Student entry by Deshraj Mahajan, Class of 2019


Changing Face of MBA Curriculum

MBA curriculum

With the global economy turning more dynamic each year, one must ask if the vast number of MBA institutes are able to do justice to this rapidly changing business landscape. Dynamism has always been a part of businesses and a traditional MBA course does focus on that. However, one cannot expect a theoretical focus to translate into real-world adaptations.

At FIIB we embrace the change and strive to adapt to critical transformations shaping the global horizon. To ensure that our students are always in line with what the economy demands, we upgrade and revamp our curriculum every two years. These efforts further encourage our students to learn the contemporary requisites for business and management.

In our attempt to stay industry oriented, we introduced digital marketing in the Marketing specialization. Today, brands need to leave a mark on digital platforms to ensure their profit graphs proceed upward. We want our students to be the best at creating a digital presence with the knowledge and courses they are offered here.

Additionally, analytics has been embedded in our curriculum for every course. Each course has analytics as a core subject in the first year and as an elective in the second year. There remains no sector and no specialization that can function without analytics and business intelligence. Consequently, employers are either not able to find employees suiting their needs or they have to spend great resources to train their employees in the relevant skills. We endure to bridge this employment gap that has been widening over the years as the education system has been lagging behind to remain industry relevant.

The changing face of economies and globalization demands a change in the MBA curriculum that institutes have been offering since the beginning. We feel proud to have pioneered a shift to systematically adapting our curriculum to remain industry relevant. Our students are not just ready, they are career ready.


Aditi Masters Stock Market Trading at the FSE Club

Warren Buffet, American business magnate and investor says, “I buy from Pessimists and I sell to Optimists”. It is his own version and view of the stock market.

But as a management student, I would like to define stock market or share market as an aggregation of buyers and sellers of stocks, who claim ownership of businesses; this may include securities listed on a public stock exchange as well as those traded privately. An Example of the latter would be shares of private companies which are sold to investors through equity crowdfunding platforms. Stock exchanges list shares of common equity as well as other security types, e.g. corporate bonds and convertible bonds.

A thorough study of the Stock Market is challenging, as it needs an in-depth knowledge of financial systems and institutions. The scenario of share markets in India has been booming, with people wanting to earn profits out of consistent speculation. However, to actually reap profits from the complexities of this market is not a cake walk, as it is one of the most vulnerable sectors of the global economy.

To assist the students in this regard, FIIB, our college, has a discrete club- Fortune Stock Exchange (FSE) Club, which helps us to gain core knowledge about the stock market and its current trends. The club organizes regular stock mind sessions by traders in the stock market. It also arranges guest lectures by eminent professionals/experts from the Indian stock market. This initiative has helped me gain critical insights about the Indian stock market.

The most educational experience has been a virtual trading session organized in association with ICICI bank. They provided a separate account to each student and allotted a fixed amount of virtual money for facilitating the purchase and sale of shares of different companies virtually. So basically, I did trading through virtual money but it felt as if I am dealing with real money. This whole process gave me an understanding of what all I have to keep in mind for trading in the real world stock market. Three people who bagged the highest profits from virtual trading got selected for further virtual trading on National Platform. I wish I could have been in top 3. Irrespective, the learnings I got from this will help me a great deal in future. Indian stock market is now growing and there are many job opportunities available for people who want to be in this sector.

The FSE Club, FIIB has opened up so many opportunities in the stock market trading for us. We can not only apply for trading job opportunities but also decode the current stock market trends for investing in a profitable stock.

  • Student entry by Aditi Agarwal



Karan takes up on all things Marketing 4.0!

Traditionally, marketing was an approach to promote, advertise or campaign, including billboards, flyers, newspaper print ads, television commercials, radio ads for a product or service. Today’s customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way. We need to stand up, get their attention and deliver the message they want to hear.

Marketing 4.0 is a marketing approach that combines online and offline interaction between companies and customers. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches and make them an integral part of our methodology.

 How is It influencing 4 P’s of Marketing ?

  • Product used to be developed by needs and wants to be extracted from market research, but now co-creation is more likely the product development strategy.
  • Pricing is no longer static, it’s dynamic.
  • The sale was carried out through local shops or convenience stores but now selling is done through online platforms like Amazon and Walmart. We can say that selling is changing to transparent commercialization.
  • Promotion is now a two-sided arrangement using social media and customers as audiences.
How is it going to affect our business

For example:- Customer’s Attitudes toward mobile apps (%)

In the above example, we can clearly determ

In the above example, we know that how downloading an app depends so much upon the decision of other people as well as on information about the application that a customer gets without using. What’s important to the customers is how your product/service adds value to their life as they have many substitutes available.

How to cope-up with the change

  1. Understanding that customers are more connected to each other than brands

When it comes to finding and choosing products that matter to them, consumers are more likely to turn to friends and family, online and offline reviews than traditional marketing channels. We have to be a brand that people talk about and are willing to become advocates for. We must connect with consumers in the spaces where they connect with each other like Facebook, Instagram, Snapchat, Pinterest and other social channels. We should interrupt their worlds with direct mail, out of home, and other traditional channels, but also make our self a part of their everyday conversation.

  1. Focus on experience

Consumers do not focus on, “What does the product do ?” rather they focus on, “How does the product make me feel ? Does it represent my values ?” This is how companies like Sephora compete with retail giants like Amazon by pampering store visitors with the ability to try on cosmetics, be styled by hair care professionals. Marketing 4.0 brands like Sephora interact with consumers on an experiential level.

  1. Be authentic

According to Phillip Kotler, “people are living in a hyperconnected world” they tend to be disconnected in the temporal space. This is one reason why we experience over facts and figures. They treat companies as friends, making them an intimate part of their lifestyles, so our brands need to behave more like humans “approachable and likeable.”  Therefore, brands need to be authentic to become a brand that customers will not only purchase but become advocates because authenticity is critical to establishing trust.

  1. Speak to latest anxieties and desires

The Internet of Things(IoT) puts the world of analysis at marketer’s fingertips. Tap into your data streams, develop customer personas and use content to address consumer’s deepest needs.

Every few years the concept of marketing evolves, but this time it’s different; “it’s not just the rules that have changed, it’s the customers themselves.” Marketing 4.0 provides a solid framework based on a real-world vision of the consumer- who they are today and who they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively. However, It is not meant to replace traditional marketing. They must co-exist, and the marketing 4.0 must drive advocacy. The accountability of Marketing 4.0 also gives it tremendous potential to drive results.

-Student entry by Karan Malhotra, Class of 2019


Success Story – Deepak Rana (Batch 2016-2018)

Feeling absolutely delighted and overwhelmed, Deepak tells us that the Company, as well as his job role, make up for his dream job. Knowing how challenging it is to grab a back-end job, he is happy that his entire family is proud of this achievement. He says “I believe this is what truly transforms a student into a responsible professional.”

He considers FIIB to have played the most crucial role in this accomplishment. He is especially grateful to the faculty as he shares with us “I am particularly thankful to my mentor who has always believed in me and guided me to become career ready.” The constructive sessions conducted prior to interviews have helped him kick-start his career as an Assistant Manager-Sales with Lesso Group.

LESSO Group was established in 1986 and today it ranks among the top 2 of UPVC pipe manufacturers in the world, with a sales revenue of INR 15,000 crore in 2015. With a total of 30,000 employees in 28 subsidiaries, including 25 manufacturing facilities in China, India, USA, Canada, UAE, and Indonesia, it is all set to achieve greater heights. LESSO has also established a leading international R&D center and is a holder of more than 1000 patents

Apart from academics, another sphere where he has learned and grown in his journey with us is exceptional organizing and management skills. He was excited to tell us that “my fondest memory has to be when I was appointed the Junior-Senior Co-head of Marketing Club. I organized the marketing fair with my entire team and it turned out to be a huge success. It is the best feeling when you devote yourself to something and get rewarded for all the hard work.”


He shares his success mantra with us- listen to everyone, use your knowledge to filter out helpful suggestions, store all the useful information, and in the end, take your own decision.

Well, that is a useful mantra and we wish him all the best for his bright future!



Addressing the Emerging Trends in Service Operations

When sustainability is the only panacea for the existence of a business, we believe one can create a massive change. To further understand the importance of sustainability for a business, In 2013 FIIB started a campaign with a strong belief that OPERATIONS is the core of all business organizations. Every year OPEX Conclave accentuates the importance for better operational activities in an organization in order to sustain in the growing competitive economy. Extending this initiative we are coming back with the theme of EMERGING TRENDS IN SERVICE OPERATIONS.

FIIB operational excellence conclave

Operational excellence tools & techniques are progressively being used by companies in the “Service”  industry businesses like Banks, Insurance Corporations, Hospitals, Tour & Travels etc. These tools help solve over arching problems like low productivity, inadequate service level, high cost of customer care and too much “waste”, that hamper the day to day operations of a business,  and help them maximize value for customers over time. Various emerging trends in service operations are adoption of mobile technology, integration of cloud solutions, targeting the tech-savvy guests on social media etc.

For today’s service providers, change continues to come at a faster rate. This accelerated change comes as no surprise, given that service providers operate at the epicenter of virtually all the significant technological and business trends that have emerged in recent years. Service providers and their customers are now operating in an application economy, an environment in which applications play an increasingly integral role in the services, operations, and success of an organization. Given the fundamental and fast nature of change that’s been occurring, the reality is that the approach that may have worked for a service provider in the past may not be sustainable in long term.

With global competition at such a dynamic level, any day lost without operations improvement jeopardizes a company’s economic position; status quo and simply leads to failure. To outpace this competitive environment, companies are implementing strategies to establish competitive advantage as a low-cost producer or as a standout through product differentiation. The overall strategic intent is the creation of systems with resources that are capable, flexible and reliable to a performance level that establishes distinctive competencies in quality, efficiency, innovation and responsiveness. This distinctive competency thereby establishes a greater value for both the customer and shareholders.

Thus, Operational Excellence is the need of the hour across the various sectors of global business. OPERATION EXCELLENCE Conclave (28TH OCTOBER, 2017 organized by the students of FIIB of SIGMA CLUB), in the past had been duly addressed by speakers like Mr. MansinghJaswal, Global customer manager at DHL, Mr. Ajitsingh, supply chain manager at Walmart, Mr. Biswadeep Ghoshal, Department manager at Future Group and much more. This year, we will try to understand the sustainable operational initiatives that companies are undertaking to keep abreast of competition and learn how to be sustainable.


  • Student Entry by Kanav Dhingra, Class of 2019


My Business Study Tour Experience

After one and a half year of studying PGDM at FIIB, participating in various college activities, working on Live Projects and doing Internships, finally the day that I had been waiting for arrived, the Business Study Tour with my batch mates to Dubai in UAE. It was a 5 days trip that combined both fun and learning elements. As a student of International Business School with an aspiration of becoming a global business leader, I was lucky to get this once in a lifetime opportunity from FIIB to visit Dubai, which is known as one of the biggest business hubs in the world. Global learning opportunities are rare to come by, this was one of the important criterions for me choosing FIIB for my PGDM.

Global Immersion Program

After reaching Dubai, I was pretty excited and curious about what the city has to offer to me. The Day 1 started with fun and enjoyment as I went for a Desert Safari ride with our group. It was one adventurous ride and I loved it as the car drivers showed stunts while driving and I was impressed with the teamwork and coordination showed by them. After this, it was amazing to watch some fire stunts performed by the local artists and dancers.

Day 2 started with a half day Dubai city tour, where we were explained the history of the city, along with important tourists attraction points, big projects like the al Nakheel, recently completed or under construction, business, and trading centers. Then in the evening, I went for Dhow Dinner Cruise which looked lovely at night in the water. A magic show was arranged by the boat manager for us. I loved the food with music and enjoyed the entire experience with my friends.

Day 3 was more of a serious day, where I went for an industrial visit to Hansa Green Technology factory in Ajman, UAE. Ajman city is completely an industrial belt and declared as free zone area by the Government for new businesses to setup. After reaching Hansa Green Technology factory, one of the factory employees made us understand the entire LED production process, how they are helping the government in street lighting issues, how the factory workers do their job, how the product testing is done by machines and how they are finally sold to end users. They do all the production and selling of LED lights without affecting the environment. He also showed the certifications the companies has received and told us the role and importance of them.  Then in evening we again had a small city tour in a bus. This time we visited and explored both Old Dubai and New Dubai. The tour operator also showed us a huge Golden Frame under construction, where one side there is Old Dubai and another side the New Dubai. The tour operator, being an employee of Al Nakheel, said that they take up all these new big projects in Dubai to attract more tourists every year and generate revenues through tourism.

On Day 4, I went for a university visit in the 1st half of the day. It was Skyline University College, Sharjah. It’s a huge campus and culturally diversity, where students from 202 nationalities study. The Director of the university briefed us about the college. He talked about UAE and Dubai economy. He also discussed the careers and business opportunities in UAE. Then one of the faculty members, taught me about Multi-Cultural Communication, it’s importance and challenges. Finally, I meet the Placement Head of the university. He discussed making a career in UAE, companies hiring MBA graduates, what is the work profile, skills required for employment, how Skyline University College students are trained to handle the upcoming business challenges. I also got an opportunity to talk to Skyline students. The students were energetic and behaved like leaders and are ready for tackle real business challenges. After this, I went for a 2nd industrial visit at Black Tulip Flowers LLC, Dubai. The company mainly deals with supplying premium quality flowers and plants to both B2B and B2C segment in UAE. They are the market leaders in UAE(60%)approx and have both wholesale and retail stores in UAE and abroad to meet the growing demand for their products. One of the employees made us visit the entire flowers and plants factory. He explained the entire production to distribution of flowers and plants by the company. He also gave a formal presentation and talked about their company, their success story, their strengths and challenges. In the evening, I went to Meena Market for shopping and explored different products and their prices and compared them to similar products available in India. I also went to Dubai Mall, saw the beautiful Burj Khalifa and enjoyed the lovely Fountain show.

All good things must come to an end, and it was the 5th Day in Dubai. I packed my bag to finally return to India. The sweet memories and learnings I have experienced in Dubai, will cherish them for lifetime. My overall business study tour experience was great and big thanks to FIIB, for giving me the excellent opportunity to correlate the business concepts I learned in the classroom to the International Business environment. I got to know the application of business models, frameworks and knowledge base I have been exposed during my PGDM program till date. I got insights into the operations, marketing, regulatory compliances of different companies in Dubai. I also developed an intercultural understanding and communications skills needed in UAE. This trip helped me see a different part of the world, meet new people and helped me know how businesses are managed in a country like UAE.

Student Entry by-

Akash Patra, Class of 2018

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