The Aim of education, is it knowledge or action? – Imparting Experiential learning in MBA classrooms

Tell me and I forget. Teach me and I remember. Involve me and I learn” – This quote by Benjamin Franklin has become immensely relevant to Management Education today. For students pursuing MBA while it is essential to have academic focus, it is no longer enough to just finish their degree in a classroom. To compete in the business world that is fiercely competitive and  exacting, budding managers need to have experiences that differentiate them from others. And that is exactly where experiential learning comes into play.


Importance of Experiential Learning:


The real world problems of an organization or its competitors could be a world away from each other and could be all the more different from what is being taught in the classroom. Experiential learning opportunities encourage students to work alongside with corporate so they can identify and solve problems that arise in the companies.


Since its inception in 1995, FIIB, a premier Business School in Delhi has worked towards rediscovering and reinventing MBA Education. The unique curriculum is made to deliver learning experiences to students that are more collaborative and immersive. Business problems today have become a lot more complicated and multi-dimensional,” said Prof. Vidya M. Iyer faculty at FIIB speaking about hands-on learning,  “To become successful managers, the students must work alongside with a company, understand their models, identify and analyze the problem from multiple perspectives.”


As a part of their MBA, students at FIIB participate in several experiential learning activities. While taking part in Social Immersion Program – An intense 2-week, consulting opportunity at a social enterprise / NGO, A second year MBA student, Chritrakshi said, We had a new perspective on the economic and social perspectives of the company, a classroom alone couldn’t have captured the real life complexity of the challenges.” she is not the only one who thinks so; companies are increasingly looking for MBA graduates who had plunged themselves into ‘live’ corporate environment. Therefore, FIIB partnered with companies, organizations, and industry leaders to weave a curriculum that is a perfect blend of strong academics and engaging practical projects.


Hands on opportunities at FIIB:


Over the course of 2 years, students take part in various hands-on learning programs. Apart from the regular academic courses that test the mettle of the student, the below 6 opportunities are incorporated into the curriculum to channel the skills learned by students to actionable outcomes.

Social Immersion Program (SIP) –Students work along with NGOs and social ventures under the mentorship of faculty to identify and solve the business problems. This helps drive societal awareness and a sense of sustainability in managers of tomorrow. By the end of the program, students make connections between themselves, community experiences and the larger world. The students worked for roles of their specialization juggling responsibilities like representing the foundation on different platforms, preparing financial plans, and increasing the visibility of the foundation through digital marketing.


The students are guided by a mentor who would help them establish rapport with the NGO, identify areas of engagement that were critical for NGO, and encourage them to plan and work for in those areas. In 2017, students worked with 14 NGOs like Agewell Foundation, Lakshyam, Teach For India to exercise critical judgement skills in suggesting possible course of actions with reasoning. Speaking of the students’ ability to adapt in the field working conditions, the NGO partners said, “The students had a knack to mingle with our teams, they were  working shoulder to shoulder with our team to solve issues daily.


Corporate Internship Project (CIP) – A 3-month capstone experience of working at an organization which can translate to a stepping-stone for building the career of students. During the internship, the students apply their theoretical learning and skills in the organization working on a selected project(s). The companies hire students for various roles and sectors such as marketing, finance, HR, operational/process analysis etc. Many organizations feel that CIP is a “recruiting opportunity” for them. “This is an opportunity to shape the trajectory of the student’s career;The students are quick on the uptake and determined to succeed. They know where to apply out-of-the-box thinking and where to demonstrate a keen understanding of industry concepts.” says Ms. Juhi Bakshi, HR manager at Jaro Education.


Global Immersion Experience Often called as the fun learning part of the FIIB MBA, the Global Immersion Program provides students the experience of understanding the culture and commerce of another country, and develop the confidence to work in the international marketplace.  Before the program, students are asked to research about the culture, economy, and industries of the country they are going to visit. Doing so will build the platform for the students to better understand and experience the conditions of the country and the companies they visit.


During the visit, students  explore the different ways to approach a problem and make business decisions. Last year the students had an opportunity to visit Black Tulip International, Al Nakheel Project, HANSA Green LED Light Trading LLC at Hamriyah, Skyline University College, University of Sharjah in Dubai. Students expressed that the International visit has enhanced their experiential learning in management, and also helped in getting insights of various management practices related to Operations, Marketing, Sales, HR.


Live Projects – A short (up to 2 months), part-time engagement with a company taken up during the regular terms by students who have demonstrated their capacity and capability to handle multiple priorities.  Live projects are another valuable addition to the experiential MBA. This year students are working on 29 live projects in 11 different companies by involving themselves in the business processes, and issues of the organization. Through this, students get to nurture their conceptual, analytical, and problem solving skills. Live projects also stresses on team building and team work.


Business Simulation (BS) – A practical, integrated course that requires student teams to operate a simulated business in a highly volatile, uncertain, complex and ambiguous world. Acting as a business manager, students set the direction for the company to build up the business by making decisions related to its Strategy, Finance, Market, Operations, HR and Innovation.  The simulation is a 30 hour full credited course aimed to foster interdisciplinary decision-making in an inexact environment and to prepare students for the problems and issues of working in a rapidly changing world.


Guided Independent Study (GIS) – A self-directed, advanced study elective course for students who wish to research deeper in a specific topic of their domain. GIS keep students engaged to academic skill building during their first phase of job. It helps in building critical thinking of the student


“Most of the times, the skills MBA students are taught are theoretical in nature and when students step into corporate world, they find it difficult to apply those skills for the problems.”, says Dr. Nimit Gupta, faculty at FIIB. “That is why we take them out of ‘student mode’ and encourage them to put themselves in ‘manager mode’ to solve business problems in an engaging way”

These immersive and engaging learning experiences at FIIB help the students place greater value in investing on their careers. Experiential learning opens a new window to MBA education by making the students aware of the challenges leaders and managers face in an organization every day. Under the guidance of faculty and teaming up with fellow students, alumni and their corporate mentors, students turn classroom knowledge to corporate actions. And this is the true aim of education at FIIB;

Explore the management programs with ample experiential learning opportunities at FIIB to apply for the one that speaks to you.

For any queries, please contact:

Vaibhav Shukla| +91-9818736352


The world is going global, Why aren’t you?

Chinese, Japanese and Indian economies are among the world’s top ten (second, third and sixth, respectively), reflecting the fact that the majority of Gross Domestic Product (GDP) is now generated outside of the USA and Europe. This trend is set to continue in the future with Indonesia and Russia expected to join the top ten by 2050. Understanding international business operations is therefore increasingly important for today’s business graduates and that’s where postgraduate courses come in useful.

Economies are now interconnected through the vast multitude of global markets. Corporates are experiencing incredible benefits from hiring individuals with an international business background. In addition to being well rounded and knowledgeable, these employees have a highly prized focus on the global market. Understanding the broader world in which we live is becoming increasingly relevant and one of the most sought-after skills in the job market.

The Global World

Students and professionals who are interested in broadening their horizons by living and working abroad can usually find a niche for themselves, irrespective of their degree or background. However, international business students also understand that they are more attractive candidates for a job if they have a degree with an international focus, along with demonstrated interest in the global economy. Students and professionals could do well to combine travel and work experience with their international business degree.

Once a candidate has completed his/her international business education, there are multiple career options across a variety of fields. Having an international business degree gives professionals a distinct advantage. In addition to being in high demand, these adults have multiple career opportunities from which they can choose. Some may opt to work for a local company that has offices in other countries, while others may choose to live and work abroad.

Global Business Roles

Although sales and marketing careers are in demand when working internationally, there are plenty of other exciting career options that are open to international business majors and minors. Candidates may go on to work as

  • International Trade Logistics Executive
  • Consultant Foreign Exchange Trader
  • Foreign Service Officer
  • Trade Specialist
  • Import/Export Coordinator.

These are just a few from a long list of options. In this field, a professional is expected to give advice on export markets, do market research, or complete trade promotions. One may join the diplomatic service and act as a representative of his/her country’s governmental agencies to foreign governments. Others may find work as an international banking officer or a cultural advisor. A bucket list item for a candidate is to learn a foreign language– particularly Spanish, German or French.

Students who wish to increase their understanding of the global markets and various regions of the world should strongly consider international business as the choice of their major. This course has immense scope to provide insights into the global economic and business climates.

Karan Malhotra (Batch of 2017-2019)


Success Story- Shweta Singh (Batch 2016-2018)

Shweta had always been a marketing wizard and it seems like her passion has received recognition. She recently got placed with Way2Online as an Assistant Manager- definitely a marketing dream job. We are as excited and happy as Shweta, while we talk to her about this success.
Way2Online Success Story

She tells us that it was her lifelong dream to do something great in marketing as it is not just learned from subject books and exams, rather, the real essence of marketing lies beyond the classroom. Her favorite thing about this is the opportunity to explore and express her creative side. She has been focused to understand the nitty-gritty of marketing and tries to implement what she learns in personal as well as professional situations. Consequently, her forever-goal was to rise up to be a  manager in a reputed organization. Well, who says dreams don’t come true?

“I cannot express how thrilled I am that soon I will be implementing my knowledge and skills in a real-world organization, where my every action will have a reaction in some form,” shares Shweta.  

She believes that the skills that helped her pursue this career goal are good communication skills, deep knowledge about marketing, presence of mind and intellect. That’s a brilliant cheat code for any student seeking marketing as his/her career. To enhance and enrich her existing skills and knowledge, she gives the credit to CMC at FIIB. “The amount of hard work that CMC puts to bring so many prestigious organizations on our campus is unmatched and commendable. This has also inspired us as students, to work hard and work diligently,” adds Shweta. She also believes that the curriculum, the beyond classroom activities (marketing conclave, industry visits etc.) and the course on digital marketing that she had access to at FIIB were extremely helpful. On a broader level, she feels that FIIB has inculcated the values of generosity, patience and letting go.

Pro Tip

Without failing, you cannot learn and without the learning experience, you cannot succeed.

Well, this applies to most of us. Thanks, Shweta, for sharing the mantra that keeps you going.


A Golden Chance to Learn about Corporate Governance

On 4th July 2017, first-year students were given a chance by the institute to attend the 7th Subir Raha Memorial Lecture. It was a great opportunity for the students to learn and experience a Corporate Seminar. The event is organized every year in the memory of late Mr. Subir Raha, the Ex-Chairman and M.D. of ONGC. Under his leadership, ONGC touched new heights as he led ONGC into aggressive exploration. He also led ONGC from a sectorial E & P company to become an integrated energy major on a global scale; acquiring many equity assets overseas. Mr. Subir Raha also served as the President of Global Compact Network India from 2003-2006.

Subir Raha

The topic of this lecture was Corporate Governance. Mr. Saraf started with the introduction of the Chief Guest, Mr. Meleveetil Damodaran. Mr. Damodaran is the Ex-Chairman of SEBI (Security and exchange board of India). He has also served as an officer of the Indian Administrative Service, Manipur-Tripura Cadre and as the Joint Secretary of the Banking Division of the Banking division in Ministry of Finance (India) for 5 years. His primary focus has been on simplification of laws for better understanding, as they should not be complicated. Usually, laws are written in a complex language which is not understood by all and many companies take advantages of this. Chartered accountants and lawyers should form the disclosures and disclaimers properly, including the key and major points. He further talked about how trust and verification are important in an organization. Stockholders should generate more trust amongst themselves and the employees for a smooth functioning.  He wrapped up the session by some conclusive points including future of corporate governance and the role of women representation in the BOD. Thereafter the session was open for queries.

Listening to Mr. Damodaran’s views on Corporate Governance was truly enlightening. I also understood the style of functioning of the Corporate sector, areas for improvement and the role of auditors. The disclaimers and laws should be written in a simple language for better understanding of common people. C.A & Lawyers should know their role and write the laws for the organization in a simple manner including the key points. Overall it was a good learning experience and I am looking forward to more such experiences.


Aman Budhraja- Placement Success Story

Aman has been an absolute marketing geek. After spending 15 months in an organization as part of the marketing department, he knew that he had found his area of interest and passion. However, he also realized that ‘there was a lot more to learn,’ for which he decided to go for a course with a marketing specialization. ‘I wanted an institute that would not just give me theoretical knowledge, but also hone my skills and provide me a platform for developing my personality,’ he added. He took admission in FIIB to fulfill his career aspirations, and soon his ‘dreams turned into reality’.

He has recently been placed with Gold Plus Group as a Sales & Marketing Management Trainee. He is elated about his placement and cannot wait to begin his dream career. Gold Plus began its journey in 1985 and is the first 100% Indian ownership company to manufacture float glass. The company’s products include Float Glass, Mirror, Frosted Glass, Clear Reflective Glass, Architectural processed glass, Auto processed glass and Lacquered glass.

Campus Placement Gold Plus

Fun Fact– Aman was the senior Co-head of Brand Rovers- the marketing club, as a part of which he and his team organized the National Marketing Conference. He was also selected for the Fortune Leadership Program. Not just this, he also anchored the annual college fest- Samavesh.

He feels that the ‘live projects and internships provided by CMC FIIB’ have been the most crucial factor that contributed to his success as they helped him ‘get an edge over others.’ He has worked hard for this accomplishment with the highest number of projects in his batch- a total of 6 live projects and internships. He is a true inspiration for his juniors!

Further, being a part of the Student Placement Advisory Committee helped him to ‘understand the functioning of the corporate sector in greater detail’. ‘FIIB has given me endless opportunities, and all I had to do was to utilize them and perform well,’ he shared.

He also shared with us that his most memorable experience has been the Acculturation Program with Sam Walton School of Business, USA. The opportunity to learn about their culture and share our own values and heritage broadened his perspective. He believes that today he is ‘much more confident’ and loves to ‘interact with new people from around the globe’.

Pro Tip- Challenge your limits and never miss an opportunity.

He adds to it by saying that once you understand the opportunity cost of various options served, you will always make the right choice.




The FIIB Advantage: Akash Patra

What marvelous two years at FIIB. From being an MBA aspirant to being transformed into a business leader, FIIB has played a big role in this journey. FIIB acted as a catalyst that brought positive changes in my personality, broadened my perspective and gave me the ability to think beyond the ordinary. It is the strong management culture and the core values at FIIB that helped me become a sustainable business leader of tomorrow. It helped me to gain a competitive advantage and to excel in my professional life.

FIIB advantage

Direction in a new city

Being from Bhubaneswar, as a freshman at FIIB, I was aware of the tough competition and challenges that Delhi would have in store for me. But, when I actually landed up in such situations, I was rather clueless about what to do and how to do. Had it not been for FIIB, I would have been struggling till now. It gave me a direction to solve challenges and a platform to engage myself in productive work.

Curriculum that made an impact

The rigorous course curriculum at this institute helped me to learn concepts from diverse fields including subjects like Entrepreneurship, Electronic Business Management, and Sustainable Business Practices. It also included a lot of extra-curricular activities to help us relax and develop soft skills like communication, team management, leadership etc. We were also taken for several industrial visits and this gave us a chance to practically learn about the operations & marketing processes of well-established organizations.

Gamut of activities and opportunities

I participated in club activities like debate competition, making best out of waste and so on. What stood out in these simple competitions was that there was always an edge like we did not only have to make best out of waste, we also had to sell it. I was also given an opportunity to volunteer in various conclaves and events that are a regular affair here. Being a part of the promotion team helped me learn the art of marketing and generating a huge footfall for various events. I am thankful to FIIB for acknowledging my capabilities and electing me to handle two clubs together as a Senior Head. I conducted various activities for my clubs and even today I feel proud for all the members who consistently outperformed under my guidance. Once, I also got an opportunity to be a part of Live NDTV program, where I got to interact with politicians and engage in a discussion on “Demonetization in India”.

Faculty and guidance

Apart from this amazing exposure, the faculty at FIIB strives to give continuous support to every student. My faculty and alumni mentors guided me to realize my strengths and weaknesses, allowing me to visualize my potential. I am also lucky to have made some lifelong friends with diverse backgrounds. Together, we learned many things from each other and acted as a helping hand whenever needed.

Career-oriented programs

As freshers, we had no idea about the business market/industry but CMC helped us in this area by providing live projects and internship opportunities from good companies like Paperboat, Axis Bank, Internshala and Birla Sun Life Insurance. I got to learn how to act professional and achieve business targets for a company. It felt so good to practically experiment and implement various management concepts that we have been learning in the classroom.

The best thing about being in FIIB has been the chance to visit Dubai for industrial and university visits. We got immense knowledge about international business and trade, business operations in UAE, along with meeting management students of a university in UAE. I have also been fortunate as I got to be a part of the Acculturation Program organized by FIIB and Sam M. Walton Business School. This was a student exchange program where we met Sam Walton Students from the USA and performed various learning activities together. This made us realize the true importance of cross-cultural communication in this globalized world. We also partied later and this will always be one of the most memorable experiences of these 2 years.

Nurturing talent

I always had a flair for writing and FIIB provided me a platform and allowed me to regularly write blogs on various management topics. I also love reading business magazines in my free time and FIIB library has leading business magazines that helped me stay abreast of current business market trends and developments in specific industries.

As a result of these experiences, I am now a more confident person and ready to take on any business challenge that might crop up. Finally, I am extremely grateful to CMC and FIIB, for helping me grab the post of Marketing Associate with Eldrok, a global leading strategic and marketing consulting firm. It’s the culture of FIIB that helped me groom myself professionally, think out of the box and allowed me to experiment with new ideas.

So yes, I can now confidently say that joining this institute gave me the “FIIB Advantage” which has helped me stand out in the crowd. I am now waiting for the big day of my MBA life i.e. the Convocation Day and looking forward to creating some more sweet memories at FIIB. Last but not the least, I will stay connected as FIIB Alumni and help my Alma Matter to grow even better and better every year.


Animesh perfects trade knowledge with Experiential Learning!

After all the practice sessions of interviews and GDs, Animesh has bagged an incredible placement for himself. He completed his B.E. in Information Technology from Asia Pacific Institute of Information Technology and then felt that something was missing, and that is when he decided to go for PGDM. His father, who is a Chief Booking Supervisor for the Western Railways and his mother, who is a homemaker, both are overjoyed with his posting at O3Plus.

FIIB placements

Fun Fact- Animesh has a passion for driving, and also enjoys Table Tennis and Badminton. He is to be found at the TT table in college during any free time.

When he joined FIIB 2 years back, he had an aim “to gain knowledge and financial expertise that would not only lead to financial growth but also the overall growth of the organization.” With such a bright vision in his mind, he began his journey and overcame all hurdles. For this, he believes that “CMC has been the backbone of our placement journey. From resume building to GD & interview practice sessions, from technical skills to soft skills, the center played a crucial role in our overall development.” He also acknowledges that the “live projects and internships” gave him an edge in the interviews as the company officials seemed impressed with this experience. “There is an immense focus on the practical aspects and on the real world learning experience in our institute and I have always appreciated this.”

Pro Tip- Animesh nicely articulates what he has learned from FIIB and that is “creating, communicating and delivering value to target customers in order to reap high profits.”


How we got over our fear of Public Speaking with Cue Club

 “We must all do theatre, to find out who we are, and to discover who we could become.”

If you haven’t ever performed on stage, it’s quite natural to feel a rush of fear taking over your heart. A lot of our classmates shared this with me (Varsha) and Rahul. We got to know that Cue Club had planned to organize a theatrical performance and there were roles open for audition. The initial excitement took us to the audition room to try out our hand at something new.

FIIB student clubs

A pleasant surprise- we got selected for the play ‘The Return of the Ramayana’. Well, we thought that this experience would be crucial for developing good communication skills, and that’s required in every phase of life. What we also got to know during our practices was the importance of hard work- each rehearsal, each retake taught us the importance of persistence and dedication. As we met new people, we got to learn the art of making new friends. Whenever Radhika Ma’am, our Executive Director gave valuable suggestions to any actor, I personally made sure to note them down to use them for my own performance. So, time passed and the day of our first performance approached.

Something that the two us hadn’t realized through the practices was our deep-rooted fear of public speaking. As we were to go out and perform on the stage, I could feel my throat choking up. At the same time, Rahul had always felt a slight hesitation to talk to new people, and this was about going in front of a large audience seated in a huge auditorium waiting for us to perform. “I thought to myself that I have to be an inspiration to someone out there, I want them to see me and feel motivated to be on stage the next time they get a chance,” shares Rahul.

With our respective public speaking fear and hesitation, we went on the stage and gave our first theatrical performance. After that, there has been no looking back!

Appreciation, confidence, and communication skills are just bi-products of this amazing learning experience. The more important things are a reflection on life and the overcoming of deep-rooted fears. This was absolutely impossible without the support and training provided to us by Cue Club, FIIB. Had they not believed in us, we would not have believed in ourselves.

  • Student Entry by Varsha and Rahul, Class of 2019


Industrial Visit to Bisleri International Pvt. Ltd

F.W. Taylor explained Management as “an art of knowing what you want to do and then seeing that they do it in the best and the cheapest manner.”

To understand the process of management, we not only need to study it theoretically but also practically. To give us a practical view of the management process, an industrial visit to Bisleri International Pvt. Ltd. was organized by FIIB. Industrial visits are truly the easiest means to give students an insight into the internal functioning of a company.

Bisleri industry visit

On this visit to Bisleri International Pvt. Ltd at Sahibabad, New Delhi, we were accompanied by our Prof. Ferojuddin M. A. Khan. Bisleri International Pvt. Ltd is an Indian beverages company which is best known for its packaged drinking water. Bisleri was founded by Signor Felice Bisleri in 1965 and holds 40% market share in the Indian packaged drinking water industry.

It was an eye-opening experience overall. We got to meet microbiologist Ms. Geetika Guru from the Quality Control department, who introduced us to the company and explained its history. She also described in detail the different product lines in which the company operates, complete processes from manufacturing to finished goods and about the various Corporate Social Responsibility (CSR) projects being carried out to serve the public. After this informative session, we were provided with masks and hair caps and then taken on a tour of the plant. During the tour, we carefully observed and took notes of the operations being carried out to convert the inputs into consumable products. Further, we visited the laboratory where quality tests are carried out to ensure that the best quality reaches their customers. Personally, I am really impressed with what Bisleri believes- “Water is safe to drink only if it is 100% safe to drink”. Lastly, we were educated about the company’s contribution to ensure water safety. Another thing that really made an impact on me would be the CSR projects done for rainwater harvesting to moderate the underground water table.

We all found this trip to be extremely educational and useful, as I was able to connect the dots between what we read in books and what happens in the real world. This learning experience has been immeasurable for all of us. Post this visit, we have been able to understand operational processes, brand marketing and managerial concepts at a much deeper level.

The learning process did not get over with our visit, as after coming back, Dr. Sharad Chaturvedi helped us understand the principle of operational management used in Bisleri plant which was quite fascinating and educative for all of us.
I feel really happy to be a part of FIIB as I received an amazing industry exposure experience.

  • Student entry by Deshraj Mahajan, Class of 2019


Changing Face of MBA Curriculum

MBA curriculum

With the global economy turning more dynamic each year, one must ask if the vast number of MBA institutes are able to do justice to this rapidly changing business landscape. Dynamism has always been a part of businesses and a traditional MBA course does focus on that. However, one cannot expect a theoretical focus to translate into real-world adaptations.

At FIIB we embrace the change and strive to adapt to critical transformations shaping the global horizon. To ensure that our students are always in line with what the economy demands, we upgrade and revamp our curriculum every two years. These efforts further encourage our students to learn the contemporary requisites for business and management.

In our attempt to stay industry oriented, we introduced digital marketing in the Marketing specialization. Today, brands need to leave a mark on digital platforms to ensure their profit graphs proceed upward. We want our students to be the best at creating a digital presence with the knowledge and courses they are offered here.

Additionally, analytics has been embedded in our curriculum for every course. Each course has analytics as a core subject in the first year and as an elective in the second year. There remains no sector and no specialization that can function without analytics and business intelligence. Consequently, employers are either not able to find employees suiting their needs or they have to spend great resources to train their employees in the relevant skills. We endure to bridge this employment gap that has been widening over the years as the education system has been lagging behind to remain industry relevant.

The changing face of economies and globalization demands a change in the MBA curriculum that institutes have been offering since the beginning. We feel proud to have pioneered a shift to systematically adapting our curriculum to remain industry relevant. Our students are not just ready, they are career ready.

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