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Oct
27

Pollution and waste management – A Sustainable Diwali

In India different communities celebrate ritually diverse festivals. Each festival in India has multifaceted significance and is religiously marked by various practices. While festivals are an occasion to celebrate with great pomp and show yet society is facing most complicated issues of climate change. People nowadays are more conversant with global warming and its inherent consequences on human life. So, continuous efforts should be made for the environmental management in a sustainable manner. Official release on Diwali, “pollution reported for most pollutants barring nitrogen dioxide show a marginal decline compared to last year”. But the levels have remained much higher than the target. Even after so many years of anti-crackers’ campaign Diwali pollution remains a thoughtful concern. People suffering from breathing and cardiac problems are most helpless. The question is how to manage this all wastage and having a sustainable Diwali considering the consequences of pollution and wastage.

Wake up Nationals/Multinationals

We must understand that, it is not only the concern of the government and the direct contaminators but also of other stakeholders, like: Shopping Malls, Financial Institutions, E-Businesses, Retailers and Shoppers and all these who are taking share on Diwali festival. However, they are not physically involved with the environment but they are working for the betterment of the society. The partnership between business organizations and society is at various fronts. So, our institutions and business houses must give it a thought that, how they can utilize different wastages of Diwali. What technologies can be built and introduced to overcome the Diwali pollution. Working out the small business models to utilize the festival wastage will certainly benefit to both society and business houses.

India is not the only country who is undergoing this contradiction between festivals and occurred penalties. Imparting happiness on festivals is a genial way of temperament with different ways of expression. Countries like China and United Kingdom have also overcome these problems. Hence, we must chalk out a plan which is more sustainable and beneficial. We cannot just be judgmental and critical about it. We must think that the green rated standard should not only be limited to product label, it must reach to the actual environment.

Partnering with Society

No doubt, people are more aware than ever before. Improvement is also in the statistics (but not on the surface). The question that bouncing in my mind is why there is no change? Why any anti-cracker campaign or anti-pollution campaign is not getting successful? Laws, environmentalism, green marketing strategies etc. etc. where are they contributing and proving their significance? I think answer rooted somewhere in the society itself. The actual meaning of celebrating festivals has been transformed to the highly commercial values. This is the time to become partner/friend with the society and nature. Working out for good cause, turning with more awareness campaigns and even individual counseling can also be impactful. So, partnerships with NGOs, social groups and communities and promoting healthy and pollution free Diwali can also be another idea to minimize the pollution and waste.

FIIB wishes you a Sustainable and Happy Diwali!