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Nov
01

Social Media-An out of the box strategy for Human Resource Management

Social Media-An out of the box strategy for Human Resource Management

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”                                                                        -Steve Jobs

Outbreak of Social Media

Early on with the outbreak of social media there was a tendency for Human Resources to say that this is not my area, that’s rather a tech thing. However, we now realize that as we have reached 2013, it has become “the year of Social HR”. HR can’t take a back seat. HR needs to be involved and have a presence. No HR professional can afford to ignore the importance of social media, either in terms of use of social media in their working life and in enhancing their careers, or in terms of how employees within their organisation are using it. HR professionals should become increasingly social-media-savvy in order to navigate a progressively more digital environment.

Social media is now widely used by many HR professionals to share and disseminate information with their industry peers. People are using a whole array of platforms such as LinkedIn, Facebook, Twitter, blogs, webinars etc. Most companies are also working towards developing employee policies and procedures through social media. Today those aspiring for jobs are throwing away their traditional i.e. paper based resumes in the bins to focus their efforts on maintaining their social presence. In order to set themselves apart from other candidates, applicants are now relying on social media platforms to showcase their professional knowledge, talents and experience. Not only is social media making a huge impact on the lives of those seeking employment, it is also gaining a hold in the world of hiring managers as well.

Social media facts and stats 2013

As we know that the year 2013 is the year of social HR, therefore below are some facts and stats related to growth of social media:

1. Google+ is catching up to Facebook

Facebook still dominates at 70% of account ownership but Google+ is not far behind at just over 50%. Keep in mind though that Google+ account is mandatory whenever you create a new Gmail account. This is pushing up the account ownership stats. No other social network has Google’s web assets leverage.

The large Chinese internet user population is producing some large Chinese centric social networks including Sina Weibo, Tencent Weibo and Qzone. So Facebook doesn’t just have Google+ breathing down its neck. The rise of China’s social networks will possibly be a threat in the future.

2. Facebook active usage still dominates

Facebook has nearly 50% of all the world’s internet users as active users. This is only set to increase as regions and countries in the developing world including Africa, Asia and South America get connected to the web.

3. Pinterest is the fastest growing social network

The visual web is driving the rise of Pinterest and Tumblr with growth rates of 88% and 74% respectively over the last 12 months. Twitter and LinkedIn though are still rapid risers with growth rates around 40%.

4. LinkedIn is the most popular for older users

LinkedIn is the network of choice for most knowledge workers and professionals. It is maybe the most conservative of the social networks due to the fact it is all about business. It is becoming more social as it has realized that this will enhance its user penetration and attractiveness.

The latest statistics show it having 7% of its users over 55 and 14% in the 45 to 54 age range.

5. Asia Pacific region dominates the social media landscape

When you have one region (Asia Pacific) with a very large population including two countries with more than 1 billion citizens each then these statistics shouldn’t surprise. This is despite the fact that it has one of the lowest internet penetration rates in the world.

6. Twitter is about daily activities

Knowing it from the horse’s mouth be it celebrities or a close friend of yours. The figures show that Twitter is a lot about your daily activities.

You could call it the personal news channel.
Well, these numbers speak out loud and depict that today these social media platforms are being used by everyone be it to suit one’s convenience, be it to get famous quickly, or be it to just be in touch with your peers and precisely – Everything. We here at FIIB realize the importance of HR as a function being the foundation of any corporate and thus we this initiative of promoting HR as a valued function. To promote 2013 as The Year of Social HR, FIIB is coming up with a seminar. This seminar would include opinions and thoughts of industry leaders and discussions with reputed people affiliated to the theme. As an individual I am very excited you too stay tuned for more information.

References:

http://www.smartrecruiters.com/blog/how-social-media-changes-hr/

http://www.insightperformance.com/blog/bid/115070/Is-There-A-Place-For-Social-Media-In-HR

http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/-  facts and stats related to social media 2013.

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