Tag Archive: consumer behaviour


Does online shopping appeal to all or is it just a young people thing? Influence of Consumer Demographics on Online Buying

Jack Ma, Mark Zuckerberg and Jeff Bezos are names of some of the richest people on the earth. What is common between them is the fact that they have reaped benefits from the current phase of digitalization which has disrupted old modes of the economy. Along with the increasing rate of internet penetration, there has …

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A weekend filled with – FUN LEARNING……

After long and hectic days and busy schedules at FIIB, we finally got the dates for the summer break, although we had to complete our summer internship during this time.  The period of internship was meant for understanding and getting experienced in the fields that always were the areas of our interest and things finally …

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