Tag Archive: consumption pattern

May
13

Rise of the new-age consumer: Effects of globalization and digitalization

Globalization and digitalization are the hallmarks of the 21st century. While globalization has been a term which has been widely used in the last three decades, the advent of the internet has brought the world much closer, resulting in a much more interrelated world. Digitalization or digital revolution has redefined the meaning and scope of …

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