Tag Archive: Digital Marketing

Oct
21

Why Social Media is important for Small Businesses?

Social Media

Understanding Digital Marketing is the need of the hour.  Everyone has unlimited access to internet owing to the effective marketing strategies by telecom giants like JIO. This resulting into other brands enabling lower data usage costs. Social media presence is an important aspect of any Digital Marketing strategy. Social media gives a platform to the …

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Oct
12

Industry Connect : FIIB partners for Digital Marketing Awards’16

FIIb training partner for Digital marketing awards '16

Recently Dr. Nimit Gupta, Prof Anupam Bhaskar and I had an opportunity to attend DIGIES 2016, an award night for digital marketing professionals organised by afaqs! on 28th September 2016. The awards were finalized by eminent jury from the advertising and digital world. The panel included Anil K Nair (CEO and managing partner, Digital L&K …

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Sep
30

A session on Digital Marketing

Digital Marketing Session

“Virtual is the new identity” Says Pallavi Kumar, a student of first year PGDM at FIIB, New Delhi. Following is her experience of attending a guest lecture at FIIB, and coordinating the session as the Emcee for the day. ” To give a holistic approach to the study of management and its fast changing trends, …

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Apr
09

Digital Marketing MDP by FIIB At PHD Chambers Of Commerce | 4th April 2014

On the 4th of April 2014 Prof Jones Mathew & I had organized an MDP in PHD Chamber for the SME sector. The MDP revolved around the theme of Digital Marketing – cutting edge strategies. The venue for MDP was Shriram Hall, PHD Chamber, Khel Gaon Marg, New Delhi. Participants came from diverse backgrounds across …

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Sep
17

Top 11 Tools Of Web Analytics

With growing competition in Digital Marketing, Customers have variety when it comes to extracting information. Thus it is critical for Digital companies to hold on to their valued customers. In an era where Traditional marketing is slowly moving towards Digital Marketing it is becoming necessary to study each and every footprint of your customers. In …

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