Tag Archive: emotions


FIIB Debate Series: Do you think it has now become important for companies to identify Emotional Quotient (EQ) of their customer?

These days marketing is not only an activity which involves heavy monthly budgetary allocations but a mental health business. It has evolved from the days of “hard sell” and “USP” with the recognition that people just don’t simply buy products, they buy aspirations. This is quite evident from the recent commercials e.g. Google’s reunion commercial …

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