Tag Archive: market research


FIIB Debate Series: Do you think it has now become important for companies to identify Emotional Quotient (EQ) of their customer?

These days marketing is not only an activity which involves heavy monthly budgetary allocations but a mental health business. It has evolved from the days of “hard sell” and “USP” with the recognition that people just don’t simply buy products, they buy aspirations. This is quite evident from the recent commercials e.g. Google’s reunion commercial …

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A weekend filled with – FUN LEARNING……

After long and hectic days and busy schedules at FIIB, we finally got the dates for the summer break, although we had to complete our summer internship during this time.  The period of internship was meant for understanding and getting experienced in the fields that always were the areas of our interest and things finally …

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