Tag Archive: marketing

Feb
22

Learning the art of Marketing and Marketing it well!

FIIB, Fortune institute of international business

“If you’re a good marketing person, you have to be a little crazy”- Jeff Metcalf I truly believe in this statement by Metcalf about marketing. I think I am crazy when it comes to following the passion for the field of marketing. Instead of going for traditional career streams like Engineering or Medical, I opted …

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Jan
20

Attending a Guest Lecture: Career Enhancement

Shweta Chandra guest Lecture.

At FIIB we regularly have guest lectures by industry leaders, corporate heads, social-sector reformers and of course entrepreneurs. And some of them are FIIB alumni too. On Thursday, 19th Jan’17, we had another guest lecture, and it was taken up by alumni of 2002-04 batch Ms. Shweta Chandra, AVP, Yes Bank. The main motive of …

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Nov
08

Innovative Learning: Marketing Parliament

marketing parliament

Marketing is the study and management of exchange relationships. At FIIB we offer a marketing specialization in which students explores critical marketing communication techniques, and media, giving a special emphasis to marketing communications. Various student clubs at FIIB keep organizing workshops and activities to provide students with exposure and team work experience. The “Marketing Parliament” …

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Aug
30

Why Marketing is an interesting career option? #fiibclubs

Marketing is an interesting career option as it is all about people! It is about identifying different needs of consumers and finding ways to satisfy those needs. Marketers need to be creative and they should come up with innovative products from time to time as there is a lot of competition in the market. Marketers …

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Aug
29

FIIB Debate Series: Do you think it has now become important for companies to identify Emotional Quotient (EQ) of their customer?

These days marketing is not only an activity which involves heavy monthly budgetary allocations but a mental health business. It has evolved from the days of “hard sell” and “USP” with the recognition that people just don’t simply buy products, they buy aspirations. This is quite evident from the recent commercials e.g. Google’s reunion commercial …

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Feb
19

FIIB finds solution to “Branding Challenges”

FIIB finds solution to “Branding Challenges” “If you don’t see yourself as a winner, then you cannot perform as a winner.” – Zig Ziglar The route map to the exciting exploration into the fascinating world of Marketing starts here at FIIB. Branding was first used to differentiate one person’s cattle from another’s by means of …

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Oct
20

EFFECTIVE PRESENTATIONS: Sankalp 2012

WELCOME is one of those positive words which gives us a warm feeling. A feeling which is captivating. And, this is how we started our series of workshops in SANKALP, 2012 with our first workshop in SANKALP, Effective Presentations. This workshop was taken by Prof. Santosh Sood, Senior Professor, Fortune Institute Of International business. The …

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Oct
15

Marketing Flu- Viral Marketing

Given a chance, most of us would refrain from making payments. These days almost anything and everything requires big money, be it marketing, advertising, selling etc. Marketers sensed the invasion of Internet in today’s youth and this led to the emergence of Viral Marketing. As the name suggests, ideas, thoughts products and all spread like …

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Oct
12

Funny Breaking News

BREAKING NEWS!!! What is the first thing that hits our mind when we hear these words? That may be there has been some important event has taken place of which we must be aware of. I would like to share some news items that I came across on some very renowned Hindi news channels and …

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