Tag Archive: marketing

Apr
22

Turn your users into loyal customers: How e-wallet providers can attract a larger customer base

Traditional modes of transaction have been slowly replaced by digital modes of payments. Electronic wallets or e-wallets have become a popular mode of transaction, especially for the tech-savvy generation. In many transactions, e-wallets are absolutely trumping the traditional leather wallets due to their ease of use, security, convenience, and privacy along with a host of …

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Nov
15

Changing Winds of Marketing and Customer Experience (CX) – Here’s Why You Should Adjust Your Sails Too

Changing Winds of Marketing and Customer Experience

It’s a no-brainer that with all the technology disruptions, marketing as a function has evolved dramatically but I’m not going to tell you that. I am going to tell you how does it affect YOU – whether you’re student or a practitioner. Marketing has evolved from concepts to reality and from reality to expectations. As …

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Jan
04

Success Story- Shweta Singh (Batch 2016-2018)

Way2Online Success Story

Shweta had always been a marketing wizard and it seems like her passion has received recognition. She recently got placed with Way2Online as an Assistant Manager- definitely a marketing dream job. We are as excited and happy as Shweta, while we talk to her about this success. She tells us that it was her lifelong …

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Dec
29

Aman Budhraja- Placement Success Story

Campus Placement Gold Plus

Aman has been an absolute marketing geek. After spending 15 months in an organization as part of the marketing department, he knew that he had found his area of interest and passion. However, he also realized that ‘there was a lot more to learn,’ for which he decided to go for a course with a …

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Oct
05

Learning Marketing Strategies at FIIB Marketing Fair

National Marketing Conference (NMC)  dealt  with  informative discussions among experts in the panel including an inspection of how it is possible for business schools to teach the subject of marketing from contemporary marketing perspective in  a way that the relevance and quality of teaching and research in marketing practices become useful to business community, faculty, …

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Feb
22

Learning the art of Marketing and Marketing it well!

FIIB, Fortune institute of international business

“If you’re a good marketing person, you have to be a little crazy”- Jeff Metcalf I truly believe in this statement by Metcalf about marketing. I think I am crazy when it comes to following the passion for the field of marketing. Instead of going for traditional career streams like Engineering or Medical, I opted …

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Jan
20

Attending a Guest Lecture: Career Enhancement

Shweta Chandra guest Lecture.

At FIIB we regularly have guest lectures by industry leaders, corporate heads, social-sector reformers and of course entrepreneurs. And some of them are FIIB alumni too. On Thursday, 19th Jan’17, we had another guest lecture, and it was taken up by alumni of 2002-04 batch Ms. Shweta Chandra, AVP, Yes Bank. The main motive of …

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Nov
08

Innovative Learning: Marketing Parliament

marketing parliament

Marketing is the study and management of exchange relationships. At FIIB we offer a marketing specialization in which students explores critical marketing communication techniques, and media, giving a special emphasis to marketing communications. Various student clubs at FIIB keep organizing workshops and activities to provide students with exposure and team work experience. The “Marketing Parliament” …

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Aug
30

Why Marketing is an interesting career option? #fiibclubs

Marketing is an interesting career option as it is all about people! It is about identifying different needs of consumers and finding ways to satisfy those needs. Marketers need to be creative and they should come up with innovative products from time to time as there is a lot of competition in the market. Marketers …

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Aug
29

FIIB Debate Series: Do you think it has now become important for companies to identify Emotional Quotient (EQ) of their customer?

These days marketing is not only an activity which involves heavy monthly budgetary allocations but a mental health business. It has evolved from the days of “hard sell” and “USP” with the recognition that people just don’t simply buy products, they buy aspirations. This is quite evident from the recent commercials e.g. Google’s reunion commercial …

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