Tag Archive: New markets


Strategies for Entering New Markets: Lessons from Xiaomi’s Entry in India

In today’s world of interconnectedness and globalization, companies are competing with each other to enter into new markets. Foreign companies clamouring to enter new markets is not a new phenomenon. However, this new wave of globalization which started in the late 20th Century is different as it is ruled by technology-driven products like mobiles and …

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