Tag Archive: PGDM Delhi


Leadership Vs Management

  Gone are the times when the terms ‘manager’ and ‘leader’ were used interchangeably. With ever-evolving business paradigms and a smarter globally-conscious audience, these terms have come to be interlinked, sure, but are now clearly demarcated. Consequently, to become a trustworthy leader or a better manager, you would first need to understand what the terms …

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Learning the art of Marketing and Marketing it well!

FIIB, Fortune institute of international business

“If you’re a good marketing person, you have to be a little crazy”- Jeff Metcalf I truly believe in this statement by Metcalf about marketing. I think I am crazy when it comes to following the passion for the field of marketing. Instead of going for traditional career streams like Engineering or Medical, I opted …

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