Why Marketing is an interesting career option? #fiibclubs

Marketing is an interesting career option as it is all about people! It is about identifying different needs of consumers and finding ways to satisfy those needs. Marketers need to be creative and they should come up with innovative products from time to time as there is a lot of competition in the market. Marketers need to build long term relationships with their customers.

Subjects provided by FIIB for Marketing students:  Marketing, sales, branding, product and service management, advertisement, digital marketing, social media marketing, retail marketing management etc.

Skills required: Logical approach, creativity, persuasiveness in order to sell the company’s products, willingness to take risks, outgoing personality, communication skills, reasoning skills, problem solving skills, ability to make and implement decisions from time to time.

Career Prospects:  Since Marketing is required in every company, therefore, the job opportunities are unlimited in this category.

Following are the categories in which you can find opportunities related to the marketing field:

  • Market research
  • Advertising
  • Promotions
  • Public relations
  • B2B Sales
  • B2C Sales
  • Digital marketing


Following is the list of some of the companies which have come for placement in our campus for marketing students:

Café Coffee Day, Ken Research pvt ltd., Bouy group, Indiabulls ltd. , Nestle, Staple Future, The Institute of Creative Excellence (Balaji Telefilms), Office Yes.com, Thomson Digital, Times Business Solutions Ltd., ICICI Bank Ltd, iAct Global.