Why Social Media is important for Small Businesses?

Understanding Digital Marketing is the need of the hour.  Everyone has unlimited access to internet owing to the effective marketing strategies by telecom giants like JIO. This resulting into other brands enabling lower data usage costs. Social media presence is an important aspect of any Digital Marketing strategy. Social media gives a platform to the customer to be able to interact with brand and vice a versa. With the introduction of different social media platforms the landscape of marketing has largely changed.  So, even if you live in the farthest corner of the country, you will always have competition for your business.

Social Media

With the largely changing trends in the digital world large businesses are bound to have huge budgets for digital marketing, also the brand value also plays some leverage in exposure on social media. Whereas for smaller businesses these resources are generally limited. This is where smaller business groups can leverage the power of social media to ring a bell with their target group. Following points emphasize on the importance of social media to small businesses.

  • Positive engagement on any media platform can prove to be a plus in reputation building for the business. Hence smaller businesses gets exposure to better brand building.
  • The exposure will eventually lead to better visibility of the website and improvement of the traffic across the website will follow. This results in to better search engine rankings and improved SEO.
  • Social Media aids to direct connect between the audience and the brand, hence brands endup finding better leads and getting feedback for the products.
  • Brand loyalty is important to all the businesses. Using different channels will help build brand loyalty among the customer base.
  • Social media marketing is cost effective if compared to other channels of marketing and guarantees multiple benefits.

The certificate program in Digital marketing at FIIB is designed for mid-level management professionals and business owners to provide skill sets to make use of all these benefits of social media marketing to remain relevant in the ever changing business scenario. If you wish to enroll yourself to the program you can write to mdp@fiib.edu.in